{"id":4205,"date":"2025-11-22T13:36:23","date_gmt":"2025-11-22T12:36:23","guid":{"rendered":"https:\/\/www.yachten-meltl.de\/ochrana-osobnich-udaju\/"},"modified":"2026-07-02T10:33:58","modified_gmt":"2026-07-02T08:33:58","slug":"ochrana-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/www.yachten-meltl.de\/cs\/ochrana-osobnich-udaju\/","title":{"rendered":"Ochrana osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section et_pb_section_parallax\"><span class=\"et-pb-parallax-wrapper\"><span class=\"et-pb-parallax-background et-pb-parallax-background--css et-pb-parallax-background-module--divi-section-0\" style=\"background-image:url(https:\/\/www.yachten-meltl.de\/wp-content\/uploads\/2026\/03\/Illustration-Segelboot-Transparenz5-01-scaled.png)\"><\/span><\/span>\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h1>Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f<\/h1>\n<h2 id=\"m716\">Preambule<\/h2>\n<p>N\u00e1sleduj\u00edc\u00edmi z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00e9 typy va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9 zkr\u00e1cen\u011b jako \u201e\u00fadaje\u201c) zpracov\u00e1v\u00e1me, za jak\u00fdmi \u00fa\u010dely a v jak\u00e9m rozsahu. Tyto z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na ve\u0161ker\u00e1 n\u00e1mi prov\u00e1d\u011bn\u00e1 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, a to jak v r\u00e1mci poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb, tak zejm\u00e9na na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch aplikac\u00edch a v r\u00e1mci extern\u00edch online prezentac\u00ed, jako jsou nap\u0159. na\u0161e profily na soci\u00e1ln\u00edch s\u00edt\u00edch (d\u00e1le spole\u010dn\u011b jen \u201eonline nab\u00eddka\u201c). <\/p>\n<p>Pou\u017eit\u00e9 pojmy nejsou genderov\u011b specifick\u00e9.<\/p>\n<p>Stav: 4. kv\u011btna 2026<\/p>\n<p class=\"seal\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/datenschutz-generator.de\/wp-content\/plugins\/ts-dsg\/images\/dsg-seal\/dsg-seal-pp-de.png\" alt=\"Pr\u00e1vn\u00ed text od Dr. Schwenkeho \u2013 pro dal\u0161\u00ed informace pros\u00edm klikn\u011bte.\" width=\"250\" height=\"250\" title=\"\"><\/p>\n<h2>P\u0159ehled obsahu<\/h2>\n<ul class=\"index\">\n<li><a class=\"index-link\" href=\"#m716\">Preambule<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m3\">Spr\u00e1vce<\/a><\/li>\n<li><a class=\"index-link\" href=\"#mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m2427\">Relevantn\u00ed pr\u00e1vn\u00ed z\u00e1klady<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m25\">P\u0159ed\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m24\">Mezin\u00e1rodn\u00ed p\u0159enosy \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m12\">Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m317\">Obchodn\u00ed slu\u017eby<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m13\">Obchodn\u00ed procesy a postupy<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m605\">Vyu\u017eit\u00ed online platforem pro nab\u00eddkov\u00e9 a prodejn\u00ed \u00fa\u010dely<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m3575\">Poskytovatel\u00e9 a slu\u017eby vyu\u017e\u00edvan\u00e9 v r\u00e1mci obchodn\u00ed \u010dinnosti<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhosting<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m104\">Blogy a publika\u010dn\u00ed m\u00e9dia<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m182\">Spr\u00e1va kontakt\u016f a dotaz\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m2555\">Um\u011bl\u00e1 inteligence (AI)<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m29\">Cloudov\u00e9 slu\u017eby<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m17\">Newslettery a elektronick\u00e1 ozn\u00e1men\u00ed<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m638\">Reklamn\u00ed komunikace prost\u0159ednictv\u00edm e-mailu, po\u0161ty, faxu nebo telefonu<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m237\">Sout\u011b\u017ee a loterie<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m263\">Webov\u00e1 analytika, monitoring a optimalizace<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m264\">Online marketing<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m136\">Prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch (Social Media)<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m328\">Pluginy a vlo\u017een\u00e9 funkce a obsah<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m1360\">Zpracov\u00e1n\u00ed \u00fadaj\u016f v r\u00e1mci pracovn\u00edch pom\u011br\u016f<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m15\">Zm\u011bny a aktualizace<\/a><\/li>\n<li><a class=\"index-link\" href=\"#m42\">Definice pojm\u016f<\/a><\/li>\n<\/ul>\n<h2 id=\"m3\">Spr\u00e1vce<\/h2>\n<p>Yachten Meltl GmbH<br \/>Chiemseestra\u00dfe 65<br \/>83233 Bernau am Chiemsee, N\u011bmecko<\/p>\n<p>Opr\u00e1vn\u011bn\u00e9 osoby k zastupov\u00e1n\u00ed: Zastoupen\u00ed prost\u0159ednictv\u00edm veden\u00ed spole\u010dnosti: Klaus Pitter, Marko Zacherl, Johannes Kratz<\/p>\n<p>E-mailov\u00e1 adresa: mail@yachten-meltl.de<\/p>\n<p>Telefon: +49(0)8051\/96553-0<\/p>\n<p>Tir\u00e1\u017e: <a href=\"https:\/\/www.yachten-meltl.de\/cs\/tiraz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.yachten-meltl.de\/impressum\/<\/a><\/p>\n<h2 id=\"mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/h2>\n<p>N\u00e1sleduj\u00edc\u00ed p\u0159ehled shrnuje druhy zpracov\u00e1van\u00fdch \u00fadaj\u016f a \u00fa\u010dely jejich zpracov\u00e1n\u00ed a odkazuje na dot\u010den\u00e9 osoby.<\/p>\n<h3>Druhy zpracov\u00e1van\u00fdch \u00fadaj\u016f<\/h3>\n<ul>\n<li>Z\u00e1kladn\u00ed \u00fadaje.<\/li>\n<li>\u00dadaje o zam\u011bstnanc\u00edch.<\/li>\n<li>Platebn\u00ed \u00fadaje.<\/li>\n<li>\u00dadaje o poloze.<\/li>\n<li>Kontaktn\u00ed \u00fadaje.<\/li>\n<li>Obsahov\u00e9 \u00fadaje.<\/li>\n<li>Smluvn\u00ed \u00fadaje.<\/li>\n<li>\u00dadaje o pou\u017e\u00edv\u00e1n\u00ed.<\/li>\n<li>Meta-, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje.<\/li>\n<li>Soci\u00e1ln\u00ed \u00fadaje.<\/li>\n<li>\u00dadaje o ud\u00e1lostech (Facebook).<\/li>\n<li>Protokolov\u00e9 \u00fadaje.<\/li>\n<li>\u00dadaje o v\u00fdkonu a chov\u00e1n\u00ed.<\/li>\n<li>\u00dadaje o pracovn\u00ed dob\u011b.<\/li>\n<li>Mzdov\u00e9 \u00fadaje.<\/li>\n<\/ul>\n<h3>Kategorie dot\u010den\u00fdch osob<\/h3>\n<ul>\n<li>P\u0159\u00edjemci slu\u017eeb a zadavatel\u00e9.<\/li>\n<li>Zam\u011bstnanci.<\/li>\n<li>Z\u00e1jemci.<\/li>\n<li>Komunika\u010dn\u00ed partne\u0159i.<\/li>\n<li>U\u017eivatel\u00e9.<\/li>\n<li>\u00da\u010dastn\u00edci sout\u011b\u017e\u00ed a loteri\u00ed.<\/li>\n<li>Obchodn\u00ed a smluvn\u00ed partne\u0159i.<\/li>\n<li>T\u0159et\u00ed osoby.<\/li>\n<li>Z\u00e1kazn\u00edci.<\/li>\n<\/ul>\n<h3>\u00da\u010dely zpracov\u00e1n\u00ed<\/h3>\n<ul>\n<li>Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a pln\u011bn\u00ed smluvn\u00edch povinnost\u00ed.<\/li>\n<li>Komunikace.<\/li>\n<li>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed.<\/li>\n<li>P\u0159\u00edm\u00fd marketing.<\/li>\n<li>M\u011b\u0159en\u00ed dosahu.<\/li>\n<li>Sledov\u00e1n\u00ed.<\/li>\n<li>Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy.<\/li>\n<li>Remarketing.<\/li>\n<li>M\u011b\u0159en\u00ed konverz\u00ed.<\/li>\n<li>Tvorba c\u00edlov\u00fdch skupin.<\/li>\n<li>Organiza\u010dn\u00ed a spr\u00e1vn\u00ed postupy.<\/li>\n<li>Prov\u00e1d\u011bn\u00ed sout\u011b\u017e\u00ed a loteri\u00ed.<\/li>\n<li>Zp\u011btn\u00e1 vazba.<\/li>\n<li>Marketing.<\/li>\n<li>Profily s informacemi o u\u017eivatel\u00edch.<\/li>\n<li>Poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li>\n<li>Zalo\u017een\u00ed a realizace pracovn\u00edch pom\u011br\u016f.<\/li>\n<li>Infrastruktura informa\u010dn\u00edch technologi\u00ed.<\/li>\n<li>Finan\u010dn\u00ed a platebn\u00ed management.<\/li>\n<li>Pr\u00e1ce s ve\u0159ejnost\u00ed.<\/li>\n<li>Podpora prodeje.<\/li>\n<li>Obchodn\u00ed procesy a ekonomick\u00e9 postupy.<\/li>\n<li>Um\u011bl\u00e1 inteligence (AI).<\/li>\n<\/ul>\n<h2 id=\"m2427\">Relevantn\u00ed pr\u00e1vn\u00ed z\u00e1klady<\/h2>\n<p><strong>Relevantn\u00ed pr\u00e1vn\u00ed z\u00e1klady podle GDPR: <\/strong>N\u00ed\u017ee naleznete p\u0159ehled pr\u00e1vn\u00edch z\u00e1klad\u016f GDPR, na jejich\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje. Vezm\u011bte pros\u00edm na v\u011bdom\u00ed, \u017ee krom\u011b ustanoven\u00ed GDPR mohou platit n\u00e1rodn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f ve va\u0161\u00ed zemi nebo v zemi na\u0161eho s\u00eddla. Pokud by v jednotliv\u00fdch p\u0159\u00edpadech byly relevantn\u00ed specifi\u010dt\u011bj\u0161\u00ed pr\u00e1vn\u00ed z\u00e1klady, sd\u011bl\u00edme v\u00e1m je v prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.  <\/p>\n<ul>\n<li><strong>Souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR)<\/strong> \u2013 Subjekt \u00fadaj\u016f ud\u011blil souhlas se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f pro jeden nebo v\u00edce konkr\u00e9tn\u00edch \u00fa\u010del\u016f.<\/li>\n<li><strong>Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR)<\/strong> \u2013 Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy, jej\u00ed\u017e smluvn\u00ed stranou je subjekt \u00fadaj\u016f, nebo pro proveden\u00ed p\u0159edsmluvn\u00edch opat\u0159en\u00ed p\u0159ijat\u00fdch na \u017e\u00e1dost subjektu \u00fadaj\u016f.<\/li>\n<li><strong>Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR)<\/strong> \u2013 Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro spln\u011bn\u00ed pr\u00e1vn\u00ed povinnosti, kter\u00e1 se na spr\u00e1vce vztahuje.<\/li>\n<li><strong>Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR)<\/strong> \u2013 Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro \u00fa\u010dely opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f spr\u00e1vce nebo t\u0159et\u00ed strany, pokud nad t\u011bmito z\u00e1jmy nep\u0159eva\u017euj\u00ed z\u00e1jmy nebo z\u00e1kladn\u00ed pr\u00e1va a svobody subjektu \u00fadaj\u016f vy\u017eaduj\u00edc\u00ed ochranu osobn\u00edch \u00fadaj\u016f.<\/li>\n<li><strong>Zpracov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed osobn\u00edch \u00fadaj\u016f v souvislosti se zdravotnictv\u00edm, zam\u011bstn\u00e1n\u00edm a soci\u00e1ln\u00edm zabezpe\u010den\u00edm (\u010dl. 9 odst. 2 p\u00edsm. h) GDPR)<\/strong> \u2013 Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro \u00fa\u010dely preventivn\u00edho nebo pracovn\u00edho l\u00e9ka\u0159stv\u00ed, pro posouzen\u00ed pracovn\u00ed zp\u016fsobilosti zam\u011bstnance, pro l\u00e9ka\u0159skou diagnostiku, poskytov\u00e1n\u00ed zdravotn\u00ed nebo soci\u00e1ln\u00ed p\u00e9\u010de nebo l\u00e9\u010dby nebo pro spr\u00e1vu syst\u00e9m\u016f a slu\u017eeb zdravotn\u00ed nebo soci\u00e1ln\u00ed p\u00e9\u010de na z\u00e1klad\u011b pr\u00e1va Unie nebo \u010dlensk\u00e9ho st\u00e1tu nebo na z\u00e1klad\u011b smlouvy se zdravotnick\u00fdm pracovn\u00edkem.<\/li>\n<\/ul>\n<p><strong>N\u00e1rodn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f v N\u011bmecku: <\/strong>Krom\u011b p\u0159edpis\u016f GDPR o ochran\u011b osobn\u00edch \u00fadaj\u016f plat\u00ed v N\u011bmecku n\u00e1rodn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f. Pat\u0159\u00ed sem zejm\u00e9na z\u00e1kon o ochran\u011b p\u0159ed zneu\u017eit\u00edm osobn\u00edch \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed dat (Bundesdatenschutzgesetz \u2013 BDSG). BDSG obsahuje zejm\u00e9na zvl\u00e1\u0161tn\u00ed ustanoven\u00ed o pr\u00e1vu na p\u0159\u00edstup, pr\u00e1vu na v\u00fdmaz, pr\u00e1vu vzn\u00e9st n\u00e1mitku, zpracov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed osobn\u00edch \u00fadaj\u016f, zpracov\u00e1n\u00ed pro jin\u00e9 \u00fa\u010dely a p\u0159ed\u00e1v\u00e1n\u00ed, jako\u017e i automatizovan\u00e9m individu\u00e1ln\u00edm rozhodov\u00e1n\u00ed v\u010detn\u011b profilov\u00e1n\u00ed. D\u00e1le se mohou uplatnit z\u00e1kony o ochran\u011b osobn\u00edch \u00fadaj\u016f jednotliv\u00fdch spolkov\u00fdch zem\u00ed.   <\/p>\n<p><strong>Rozhodn\u00e9 pr\u00e1vn\u00ed z\u00e1klady podle \u0161v\u00fdcarsk\u00e9ho z\u00e1kona o ochran\u011b \u00fadaj\u016f: <\/strong>Pokud se nach\u00e1z\u00edte ve \u0160v\u00fdcarsku, zpracov\u00e1v\u00e1me va\u0161e \u00fadaje na z\u00e1klad\u011b feder\u00e1ln\u00edho z\u00e1kona o ochran\u011b \u00fadaj\u016f (zkr\u00e1cen\u011b \u201e\u0161v\u00fdcarsk\u00fd nFADP\u201c). Na rozd\u00edl nap\u0159\u00edklad od GDPR \u0161v\u00fdcarsk\u00fd nFADP z\u00e1sadn\u011b nevy\u017eaduje uv\u00e1d\u011bn\u00ed pr\u00e1vn\u00edho z\u00e1kladu pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f a zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f se prov\u00e1d\u00ed v dobr\u00e9 v\u00ed\u0159e, je z\u00e1konn\u00e9 a p\u0159im\u011b\u0159en\u00e9 (\u010dl. 6 odst. 1 a 2 \u0161v\u00fdcarsk\u00e9ho nFADP). Krom\u011b toho z\u00edsk\u00e1v\u00e1me osobn\u00ed \u00fadaje pouze pro konkr\u00e9tn\u00ed \u00fa\u010del, kter\u00fd je pro dot\u010denou osobu rozpoznateln\u00fd, a zpracov\u00e1v\u00e1me je pouze zp\u016fsobem, kter\u00fd je s t\u00edmto \u00fa\u010delem slu\u010diteln\u00fd (\u010dl. 6 odst. 3 \u0161v\u00fdcarsk\u00e9ho nFADP).  <\/p>\n<p><strong>Upozorn\u011bn\u00ed na platnost GDPR a \u0161v\u00fdcarsk\u00e9ho nFADP: <\/strong>Tyto informace o ochran\u011b \u00fadaj\u016f slou\u017e\u00ed k poskytov\u00e1n\u00ed informac\u00ed jak podle \u0161v\u00fdcarsk\u00e9ho nFADP, tak podle obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR). Z tohoto d\u016fvodu v\u00e1s pros\u00edme, abyste vzali na v\u011bdom\u00ed, \u017ee z d\u016fvodu \u0161ir\u0161\u00edho \u00fazemn\u00edho uplatn\u011bn\u00ed a srozumitelnosti jsou pou\u017e\u00edv\u00e1ny pojmy z GDPR. Zejm\u00e9na nam\u00edsto pojm\u016f \u201ezpracov\u00e1n\u00ed\u201c (Bearbeitung) \u201eosobn\u00edch \u00fadaj\u016f\u201c (Personendaten), \u201ep\u0159eva\u017euj\u00edc\u00ed z\u00e1jem\u201c a \u201ezvl\u00e1\u0161t\u011b citliv\u00e9 osobn\u00ed \u00fadaje\u201c pou\u017e\u00edvan\u00fdch ve \u0161v\u00fdcarsk\u00e9m nFADP jsou pou\u017e\u00edv\u00e1ny pojmy z GDPR \u201ezpracov\u00e1n\u00ed\u201c (Verarbeitung) \u201eosobn\u00edch \u00fadaj\u016f\u201c (personenbezogene Daten), jako\u017e i \u201eopr\u00e1vn\u011bn\u00fd z\u00e1jem\u201c a \u201ezvl\u00e1\u0161tn\u00ed kategorie \u00fadaj\u016f\u201c. Pr\u00e1vn\u00ed v\u00fdznam pojm\u016f se v\u0161ak v r\u00e1mci p\u016fsobnosti \u0161v\u00fdcarsk\u00e9ho nFADP i nad\u00e1le ur\u010duje podle \u0161v\u00fdcarsk\u00e9ho nFADP.   <\/p>\n<h2 id=\"m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/h2>\n<p>P\u0159ij\u00edm\u00e1me vhodn\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed v souladu se z\u00e1konn\u00fdmi po\u017eadavky s p\u0159ihl\u00e9dnut\u00edm ke stavu techniky, n\u00e1klad\u016fm na implementaci a povaze, rozsahu, kontextu a \u00fa\u010del\u016fm zpracov\u00e1n\u00ed, jako\u017e i k r\u016fzn\u00fdm pravd\u011bpodobnostem v\u00fdskytu a rozsahu ohro\u017een\u00ed pr\u00e1v a svobod fyzick\u00fdch osob, abychom zajistili \u00farove\u0148 zabezpe\u010den\u00ed odpov\u00eddaj\u00edc\u00ed riziku.<\/p>\n<p>Opat\u0159en\u00ed zahrnuj\u00ed zejm\u00e9na zaji\u0161t\u011bn\u00ed d\u016fv\u011brnosti, integrity a dostupnosti \u00fadaj\u016f kontrolou fyzick\u00e9ho a elektronick\u00e9ho p\u0159\u00edstupu k \u00fadaj\u016fm, jako\u017e i p\u0159\u00edstupu k nim, jejich zad\u00e1v\u00e1n\u00ed, p\u0159ed\u00e1v\u00e1n\u00ed, zaji\u0161t\u011bn\u00ed dostupnosti a jejich odd\u011blen\u00ed. D\u00e1le jsme zavedli postupy, kter\u00e9 zaji\u0161\u0165uj\u00ed v\u00fdkon pr\u00e1v subjekt\u016f \u00fadaj\u016f, maz\u00e1n\u00ed \u00fadaj\u016f a reakce na ohro\u017een\u00ed \u00fadaj\u016f. Krom\u011b toho bereme v \u00favahu ochranu osobn\u00edch \u00fadaj\u016f ji\u017e p\u0159i v\u00fdvoji nebo v\u00fdb\u011bru hardwaru, softwaru a postup\u016f v souladu se z\u00e1sadou ochrany osobn\u00edch \u00fadaj\u016f prost\u0159ednictv\u00edm n\u00e1vrhu technologie a prost\u0159ednictv\u00edm v\u00fdchoz\u00edch nastaven\u00ed p\u0159\u00e1telsk\u00fdch k ochran\u011b osobn\u00edch \u00fadaj\u016f.  <\/p>\n<p>Zkr\u00e1cen\u00ed IP adresy: Pokud jsou IP adresy zpracov\u00e1v\u00e1ny n\u00e1mi nebo vyu\u017e\u00edvan\u00fdmi poskytovateli slu\u017eeb a technologiemi a zpracov\u00e1n\u00ed \u00fapln\u00e9 IP adresy nen\u00ed nezbytn\u00e9, je IP adresa zkr\u00e1cena (ozna\u010dov\u00e1no tak\u00e9 jako \u201emaskov\u00e1n\u00ed IP\u201c). P\u0159itom jsou odstran\u011bny posledn\u00ed dv\u011b \u010d\u00edslice, resp. posledn\u00ed \u010d\u00e1st IP adresy za te\u010dkou, nebo jsou nahrazeny z\u00e1stupn\u00fdmi znaky. Zkr\u00e1cen\u00ed IP adresy m\u00e1 zabr\u00e1nit identifikaci osoby na z\u00e1klad\u011b jej\u00ed IP adresy nebo ji podstatn\u011b zt\u00ed\u017eit.  <\/p>\n<p>Zabezpe\u010den\u00ed online spojen\u00ed pomoc\u00ed \u0161ifrovac\u00ed technologie TLS\/SSL (HTTPS): Abychom ochr\u00e1nili \u00fadaje u\u017eivatel\u016f p\u0159en\u00e1\u0161en\u00e9 prost\u0159ednictv\u00edm na\u0161ich online slu\u017eeb p\u0159ed neopr\u00e1vn\u011bn\u00fdm p\u0159\u00edstupem, pou\u017e\u00edv\u00e1me \u0161ifrovac\u00ed technologii TLS\/SSL. Secure Sockets Layer (SSL) a Transport Layer Security (TLS) jsou z\u00e1kladn\u00edmi kameny bezpe\u010dn\u00e9ho p\u0159enosu dat na internetu. Tyto technologie \u0161ifruj\u00ed informace p\u0159en\u00e1\u0161en\u00e9 mezi webovou str\u00e1nkou nebo aplikac\u00ed a prohl\u00ed\u017ee\u010dem u\u017eivatele (nebo mezi dv\u011bma servery), \u010d\u00edm\u017e jsou \u00fadaje chr\u00e1n\u011bny p\u0159ed neopr\u00e1vn\u011bn\u00fdm p\u0159\u00edstupem. TLS jako vysp\u011blej\u0161\u00ed a bezpe\u010dn\u011bj\u0161\u00ed verze SSL zaji\u0161\u0165uje, \u017ee v\u0161echny p\u0159enosy dat odpov\u00eddaj\u00ed nejvy\u0161\u0161\u00edm bezpe\u010dnostn\u00edm standard\u016fm. Pokud je webov\u00e1 str\u00e1nka zabezpe\u010dena certifik\u00e1tem SSL\/TLS, je to signalizov\u00e1no zobrazen\u00edm HTTPS v URL. To slou\u017e\u00ed jako indik\u00e1tor pro u\u017eivatele, \u017ee jejich \u00fadaje jsou bezpe\u010dn\u011b a \u0161ifrovan\u011b p\u0159en\u00e1\u0161eny.     <\/p>\n<h2 id=\"m25\">P\u0159ed\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>V r\u00e1mci na\u0161eho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f doch\u00e1z\u00ed k tomu, \u017ee jsou tyto \u00fadaje p\u0159ed\u00e1v\u00e1ny jin\u00fdm m\u00edst\u016fm, spole\u010dnostem, pr\u00e1vn\u011b samostatn\u00fdm organiza\u010dn\u00edm jednotk\u00e1m nebo osob\u00e1m nebo jim jsou zp\u0159\u00edstupn\u011bny. Mezi p\u0159\u00edjemce t\u011bchto \u00fadaj\u016f mohou pat\u0159it nap\u0159\u00edklad poskytovatel\u00e9 slu\u017eeb pov\u011b\u0159en\u00ed IT \u00fakoly nebo poskytovatel\u00e9 slu\u017eeb a obsahu, kter\u00e9 jsou integrov\u00e1ny do webov\u00e9 str\u00e1nky. V takov\u00fdch p\u0159\u00edpadech dodr\u017eujeme z\u00e1konn\u00e9 po\u017eadavky a uzav\u00edr\u00e1me zejm\u00e9na p\u0159\u00edslu\u0161n\u00e9 smlouvy nebo dohody, kter\u00e9 slou\u017e\u00ed k ochran\u011b va\u0161ich \u00fadaj\u016f, s p\u0159\u00edjemci va\u0161ich \u00fadaj\u016f.  <\/p>\n<p>P\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f v r\u00e1mci skupiny spole\u010dnost\u00ed: M\u016f\u017eeme p\u0159ed\u00e1vat osobn\u00ed \u00fadaje jin\u00fdm spole\u010dnostem v r\u00e1mci na\u0161\u00ed skupiny spole\u010dnost\u00ed nebo jim k nim umo\u017enit p\u0159\u00edstup. Toto p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f prob\u00edh\u00e1 na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch podnikatelsk\u00fdch a ekonomick\u00fdch z\u00e1jm\u016f. T\u00edm rozum\u00edme nap\u0159\u00edklad zlep\u0161en\u00ed obchodn\u00edch proces\u016f, zaji\u0161t\u011bn\u00ed efektivn\u00ed a \u00fa\u010dinn\u00e9 intern\u00ed komunikace, optim\u00e1ln\u00ed vyu\u017eit\u00ed na\u0161ich person\u00e1ln\u00edch a technologick\u00fdch zdroj\u016f a mo\u017enost \u010dinit fundovan\u00e1 obchodn\u00ed rozhodnut\u00ed. V ur\u010dit\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f tak\u00e9 nezbytn\u00e9 pro spln\u011bn\u00ed na\u0161ich smluvn\u00edch z\u00e1vazk\u016f nebo m\u016f\u017ee b\u00fdt zalo\u017eeno na souhlasu dot\u010den\u00fdch osob nebo z\u00e1konn\u00e9m povolen\u00ed.   <\/p>\n<h2 id=\"m24\">Mezin\u00e1rodn\u00ed p\u0159enosy \u00fadaj\u016f<\/h2>\n<p>Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch: Pokud p\u0159ed\u00e1v\u00e1me \u00fadaje do t\u0159et\u00ed zem\u011b (tj. mimo Evropskou unii (EU) nebo Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor (EHP)) nebo k tomu doch\u00e1z\u00ed v r\u00e1mci vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb t\u0159et\u00edch stran nebo zve\u0159ejn\u011bn\u00ed nebo p\u0159ed\u00e1n\u00ed \u00fadaj\u016f jin\u00fdm osob\u00e1m, m\u00edst\u016fm nebo spole\u010dnostem (co\u017e je rozpoznateln\u00e9 z po\u0161tovn\u00ed adresy p\u0159\u00edslu\u0161n\u00e9ho poskytovatele nebo pokud je v prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f v\u00fdslovn\u011b upozorn\u011bno na p\u0159enos \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed), d\u011bje se tak v\u017edy v souladu se z\u00e1konn\u00fdmi po\u017eadavky. <\/p>\n<p>Pro p\u0159enosy \u00fadaj\u016f do USA se prim\u00e1rn\u011b op\u00edr\u00e1me o Data Privacy Framework (DPF), kter\u00fd byl rozhodnut\u00edm Evropsk\u00e9 komise o p\u0159im\u011b\u0159enosti ze dne 10. 7. 2023 uzn\u00e1n jako bezpe\u010dn\u00fd pr\u00e1vn\u00ed r\u00e1mec. Krom\u011b toho jsme s p\u0159\u00edslu\u0161n\u00fdmi poskytovateli uzav\u0159eli standardn\u00ed smluvn\u00ed dolo\u017eky, kter\u00e9 odpov\u00eddaj\u00ed po\u017eadavk\u016fm Evropsk\u00e9 komise a stanovuj\u00ed smluvn\u00ed z\u00e1vazky k ochran\u011b va\u0161ich \u00fadaj\u016f. <\/p>\n<p>Toto dvoj\u00ed zaji\u0161t\u011bn\u00ed zaru\u010duje komplexn\u00ed ochranu va\u0161ich \u00fadaj\u016f: DPF tvo\u0159\u00ed prim\u00e1rn\u00ed ochrannou \u00farove\u0148, zat\u00edmco standardn\u00ed smluvn\u00ed dolo\u017eky slou\u017e\u00ed jako dodate\u010dn\u00e9 zabezpe\u010den\u00ed. Pokud by do\u0161lo ke zm\u011bn\u00e1m v r\u00e1mci DPF, standardn\u00ed smluvn\u00ed dolo\u017eky nastoup\u00ed jako spolehliv\u00e1 z\u00e1lo\u017en\u00ed mo\u017enost. Tak zaji\u0161\u0165ujeme, \u017ee va\u0161e \u00fadaje z\u016fstanou v\u017edy p\u0159im\u011b\u0159en\u011b chr\u00e1n\u011bny i p\u0159i p\u0159\u00edpadn\u00fdch politick\u00fdch nebo pr\u00e1vn\u00edch zm\u011bn\u00e1ch.  <\/p>\n<p>U jednotliv\u00fdch poskytovatel\u016f slu\u017eeb v\u00e1s informujeme o tom, zda jsou certifikov\u00e1ni podle DPF a zda existuj\u00ed standardn\u00ed smluvn\u00ed dolo\u017eky. Dal\u0161\u00ed informace o DPF a seznam certifikovan\u00fdch spole\u010dnost\u00ed naleznete na webov\u00fdch str\u00e1nk\u00e1ch americk\u00e9ho ministerstva obchodu na adrese <a href=\"https:\/\/www.dataprivacyframework.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dataprivacyframework.gov\/<\/a> (v anglick\u00e9m jazyce). <\/p>\n<p>Pro p\u0159enosy \u00fadaj\u016f do jin\u00fdch t\u0159et\u00edch zem\u00ed plat\u00ed odpov\u00eddaj\u00edc\u00ed bezpe\u010dnostn\u00ed opat\u0159en\u00ed, zejm\u00e9na standardn\u00ed smluvn\u00ed dolo\u017eky, v\u00fdslovn\u00e9 souhlasy nebo z\u00e1konem po\u017eadovan\u00e9 p\u0159enosy. Informace o p\u0159enosech do t\u0159et\u00edch zem\u00ed a platn\u00fdch rozhodnut\u00edch o p\u0159im\u011b\u0159enosti m\u016f\u017eete z\u00edskat z informa\u010dn\u00ed nab\u00eddky Evropsk\u00e9 komise: <a href=\"https:\/\/commission.europa.eu\/law\/law-topic\/data-protection\/international-dimension-data-protection_en?prefLang=de\" target=\"_blank\" rel=\"noopener\">https:\/\/commission.europa.eu\/law\/law-topic\/data-protection\/international-dimension-data-protection_en?prefLang=de.<\/a> <\/p>\n<p>Zve\u0159ejn\u011bn\u00ed osobn\u00edch \u00fadaj\u016f do zahrani\u010d\u00ed: Podle \u0161v\u00fdcarsk\u00e9ho DSG zve\u0159ej\u0148ujeme osobn\u00ed \u00fadaje do zahrani\u010d\u00ed pouze tehdy, pokud je zaji\u0161t\u011bna p\u0159im\u011b\u0159en\u00e1 ochrana dot\u010den\u00fdch osob (\u010dl. 16 \u0161v\u00fdcarsk\u00e9ho DSG). Pokud Spolkov\u00e1 rada nezjistila p\u0159im\u011b\u0159enou ochranu (seznam: <a href=\"https:\/\/www.bj.admin.ch\/bj\/de\/home\/staat\/datenschutz\/internationales\/anerkennung-staaten.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.bj.admin.ch\/bj\/de\/home\/staat\/datenschutz\/internationales\/anerkennung-staaten.html<\/a>), p\u0159ij\u00edm\u00e1me alternativn\u00ed bezpe\u010dnostn\u00ed opat\u0159en\u00ed. <\/p>\n<p>Pro p\u0159enosy \u00fadaj\u016f do USA se prim\u00e1rn\u011b op\u00edr\u00e1me o Data Privacy Framework (DPF), kter\u00fd byl rozhodnut\u00edm \u0160v\u00fdcarska o p\u0159im\u011b\u0159enosti ze dne 15. z\u00e1\u0159\u00ed 2024 uzn\u00e1n jako bezpe\u010dn\u00fd pr\u00e1vn\u00ed r\u00e1mec. Krom\u011b toho jsme s p\u0159\u00edslu\u0161n\u00fdmi poskytovateli uzav\u0159eli standardn\u00ed dolo\u017eky o ochran\u011b osobn\u00edch \u00fadaj\u016f, kter\u00e9 byly schv\u00e1leny Feder\u00e1ln\u00edm zmocn\u011bncem pro ochranu osobn\u00edch \u00fadaj\u016f a informace (ED\u00d6B) a stanovuj\u00ed smluvn\u00ed z\u00e1vazky k ochran\u011b va\u0161ich \u00fadaj\u016f. <\/p>\n<p>Toto dvoj\u00ed zaji\u0161t\u011bn\u00ed zaru\u010duje komplexn\u00ed ochranu va\u0161ich \u00fadaj\u016f: DPF tvo\u0159\u00ed prim\u00e1rn\u00ed ochrannou \u00farove\u0148, zat\u00edmco standardn\u00ed dolo\u017eky o ochran\u011b osobn\u00edch \u00fadaj\u016f slou\u017e\u00ed jako dodate\u010dn\u00e9 zabezpe\u010den\u00ed. Pokud by do\u0161lo ke zm\u011bn\u00e1m v r\u00e1mci DPF, standardn\u00ed dolo\u017eky o ochran\u011b osobn\u00edch \u00fadaj\u016f nastoup\u00ed jako spolehliv\u00e1 z\u00e1lo\u017en\u00ed mo\u017enost. Tak zaji\u0161\u0165ujeme, \u017ee va\u0161e \u00fadaje z\u016fstanou v\u017edy p\u0159im\u011b\u0159en\u011b chr\u00e1n\u011bny i p\u0159i p\u0159\u00edpadn\u00fdch politick\u00fdch nebo pr\u00e1vn\u00edch zm\u011bn\u00e1ch.  <\/p>\n<p>U jednotliv\u00fdch poskytovatel\u016f slu\u017eeb v\u00e1s informujeme o tom, zda jsou certifikov\u00e1ni podle DPF a zda existuj\u00ed standardn\u00ed dolo\u017eky o ochran\u011b osobn\u00edch \u00fadaj\u016f. Seznam certifikovan\u00fdch spole\u010dnost\u00ed a dal\u0161\u00ed informace o DPF naleznete na webov\u00fdch str\u00e1nk\u00e1ch americk\u00e9ho ministerstva obchodu na adrese <a href=\"https:\/\/www.dataprivacyframework.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dataprivacyframework.gov\/<\/a> (v anglick\u00e9m jazyce). <\/p>\n<p>Pro p\u0159enosy \u00fadaj\u016f do jin\u00fdch t\u0159et\u00edch zem\u00ed plat\u00ed odpov\u00eddaj\u00edc\u00ed bezpe\u010dnostn\u00ed opat\u0159en\u00ed, v\u010detn\u011b mezin\u00e1rodn\u00edch smluv, konkr\u00e9tn\u00edch z\u00e1ruk, standardn\u00edch dolo\u017eek o ochran\u011b osobn\u00edch \u00fadaj\u016f schv\u00e1len\u00fdch ED\u00d6B nebo z\u00e1vazn\u00fdch podnikov\u00fdch pravidel pro ochranu osobn\u00edch \u00fadaj\u016f p\u0159edem uznan\u00fdch ED\u00d6B nebo p\u0159\u00edslu\u0161n\u00fdm org\u00e1nem pro ochranu osobn\u00edch \u00fadaj\u016f jin\u00e9 zem\u011b.<\/p>\n<h2 id=\"m12\">Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed \u00fadaj\u016f<\/h2>\n<p>Osobn\u00ed \u00fadaje, kter\u00e9 zpracov\u00e1v\u00e1me, ma\u017eeme v souladu se z\u00e1konn\u00fdmi ustanoven\u00edmi, jakmile jsou odvol\u00e1ny podkladov\u00e9 souhlasy nebo neexistuj\u00ed \u017e\u00e1dn\u00e9 dal\u0161\u00ed pr\u00e1vn\u00ed z\u00e1klady pro zpracov\u00e1n\u00ed. To se t\u00fdk\u00e1 p\u0159\u00edpad\u016f, kdy p\u016fvodn\u00ed \u00fa\u010del zpracov\u00e1n\u00ed odpadne nebo \u00fadaje ji\u017e nejsou pot\u0159eba. V\u00fdjimky z tohoto pravidla existuj\u00ed, pokud z\u00e1konn\u00e9 povinnosti nebo zvl\u00e1\u0161tn\u00ed z\u00e1jmy vy\u017eaduj\u00ed del\u0161\u00ed uchov\u00e1v\u00e1n\u00ed nebo archivaci \u00fadaj\u016f.  <\/p>\n<p>Zejm\u00e9na mus\u00ed b\u00fdt \u00fadaje, kter\u00e9 mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z obchodn\u00edch nebo da\u0148ov\u00fdch d\u016fvod\u016f nebo jejich\u017e ulo\u017een\u00ed je nezbytn\u00e9 pro vym\u00e1h\u00e1n\u00ed pr\u00e1va nebo ochranu pr\u00e1v jin\u00fdch fyzick\u00fdch nebo pr\u00e1vnick\u00fdch osob, odpov\u00eddaj\u00edc\u00edm zp\u016fsobem archivov\u00e1ny.<\/p>\n<p>Na\u0161e prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f obsahuje dal\u0161\u00ed informace o uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed \u00fadaj\u016f, kter\u00e9 plat\u00ed konkr\u00e9tn\u011b pro ur\u010dit\u00e9 procesy zpracov\u00e1n\u00ed.<\/p>\n<p>P\u0159i v\u00edce \u00fadaj\u00edch o dob\u011b uchov\u00e1v\u00e1n\u00ed nebo lh\u016ft\u00e1ch pro maz\u00e1n\u00ed \u00fadaje je v\u017edy rozhoduj\u00edc\u00ed nejdel\u0161\u00ed lh\u016fta. \u00dadaje, kter\u00e9 ji\u017e nejsou uchov\u00e1v\u00e1ny pro p\u016fvodn\u011b zam\u00fd\u0161len\u00fd \u00fa\u010del, ale z d\u016fvodu z\u00e1konn\u00fdch po\u017eadavk\u016f nebo jin\u00fdch d\u016fvod\u016f, zpracov\u00e1v\u00e1me v\u00fdhradn\u011b z d\u016fvod\u016f, kter\u00e9 od\u016fvod\u0148uj\u00ed jejich uchov\u00e1v\u00e1n\u00ed. <\/p>\n<p>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed \u00fadaj\u016f: N\u00e1sleduj\u00edc\u00ed obecn\u00e9 lh\u016fty plat\u00ed pro uchov\u00e1v\u00e1n\u00ed a archivaci podle n\u011bmeck\u00e9ho pr\u00e1va:<\/p>\n<ul>\n<li>10 let \u2013 Lh\u016fta pro uchov\u00e1v\u00e1n\u00ed knih a z\u00e1znam\u016f, \u00fa\u010detn\u00edch z\u00e1v\u011brek, inventur, zpr\u00e1v o stavu, zahajovac\u00edch rozvah a pracovn\u00edch pokyn\u016f a dal\u0161\u00edch organiza\u010dn\u00edch dokument\u016f nezbytn\u00fdch pro jejich pochopen\u00ed (\u00a7 147 odst. 1 \u010d. 1 ve spojen\u00ed s odst. 3 AO, \u00a7 14b odst. 1 UStG, \u00a7 257 odst. 1 \u010d. 1 ve spojen\u00ed s odst. 4 HGB).<\/li>\n<li>8 let \u2013 \u00da\u010detn\u00ed doklady, jako jsou faktury a n\u00e1kladov\u00e9 doklady (\u00a7 147 odst. 1 \u010d. 4 a 4a ve spojen\u00ed s odst. 3 v\u011btou 1 AO a \u00a7 257 odst. 1 \u010d. 4 ve spojen\u00ed s odst. 4 HGB).<\/li>\n<li>6 let \u2013 Ostatn\u00ed obchodn\u00ed dokumenty: p\u0159ijat\u00e9 obchodn\u00ed nebo podnikatelsk\u00e9 dopisy, reprodukce odeslan\u00fdch obchodn\u00edch nebo podnikatelsk\u00fdch dopis\u016f, dal\u0161\u00ed dokumenty, pokud jsou relevantn\u00ed pro zdan\u011bn\u00ed, nap\u0159. hodinov\u00e9 mzdov\u00e9 l\u00edstky, provozn\u00ed \u00fa\u010detn\u00ed archy, kalkula\u010dn\u00ed podklady, cenov\u00e9 zna\u010den\u00ed, ale tak\u00e9 dokumenty o v\u00fdplat\u011b mezd, pokud ji\u017e nejsou \u00fa\u010detn\u00edmi doklady, a pokladn\u00ed p\u00e1sky (\u00a7 147 odst. 1 \u010d. 2, 3, 5 ve spojen\u00ed s odst. 3 AO, \u00a7 257 odst. 1 \u010d. 2 a 3 ve spojen\u00ed s odst. 4 HGB).<\/li>\n<li>3 roky \u2013 \u00dadaje, kter\u00e9 jsou nezbytn\u00e9 pro zohledn\u011bn\u00ed potenci\u00e1ln\u00edch n\u00e1rok\u016f na z\u00e1ruku a n\u00e1hradu \u0161kody nebo podobn\u00fdch smluvn\u00edch n\u00e1rok\u016f a pr\u00e1v, jako\u017e i pro zpracov\u00e1n\u00ed souvisej\u00edc\u00edch dotaz\u016f, na z\u00e1klad\u011b p\u0159edchoz\u00edch obchodn\u00edch zku\u0161enost\u00ed a obvykl\u00fdch odv\u011btvov\u00fdch praktik, jsou uchov\u00e1v\u00e1ny po dobu b\u011b\u017en\u00e9 z\u00e1konn\u00e9 proml\u010dec\u00ed lh\u016fty t\u0159\u00ed let (\u00a7\u00a7 195, 199 BGB).<\/li>\n<\/ul>\n<p>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed \u00fadaj\u016f: N\u00e1sleduj\u00edc\u00ed obecn\u00e9 lh\u016fty plat\u00ed pro uchov\u00e1v\u00e1n\u00ed a archivaci podle \u0161v\u00fdcarsk\u00e9ho pr\u00e1va:<\/p>\n<ul>\n<li>10 let \u2013 Lh\u016fta pro uchov\u00e1v\u00e1n\u00ed knih a z\u00e1znam\u016f, \u00fa\u010detn\u00edch z\u00e1v\u011brek, inventur, zpr\u00e1v o stavu, zahajovac\u00edch rozvah, \u00fa\u010detn\u00edch doklad\u016f a faktur a v\u0161ech nezbytn\u00fdch pracovn\u00edch pokyn\u016f a dal\u0161\u00edch organiza\u010dn\u00edch dokument\u016f (\u010dl. 958f \u0161v\u00fdcarsk\u00e9ho z\u00e1vazkov\u00e9ho pr\u00e1va (OR)). <\/li>\n<li>10 let \u2013 \u00dadaje, kter\u00e9 jsou nezbytn\u00e9 pro zohledn\u011bn\u00ed potenci\u00e1ln\u00edch n\u00e1rok\u016f na n\u00e1hradu \u0161kody nebo podobn\u00fdch smluvn\u00edch n\u00e1rok\u016f a pr\u00e1v, jako\u017e i pro zpracov\u00e1n\u00ed souvisej\u00edc\u00edch dotaz\u016f, na z\u00e1klad\u011b p\u0159edchoz\u00edch obchodn\u00edch zku\u0161enost\u00ed a obvykl\u00fdch odv\u011btvov\u00fdch praktik, jsou uchov\u00e1v\u00e1ny po dobu z\u00e1konn\u00e9 proml\u010dec\u00ed lh\u016fty deseti let, pokud nen\u00ed relevantn\u00ed krat\u0161\u00ed lh\u016fta p\u011bti let, kter\u00e1 je v ur\u010dit\u00fdch p\u0159\u00edpadech pou\u017eiteln\u00e1 (\u010dl. 127, 130 OR). Po uplynut\u00ed p\u011bti let se proml\u010duj\u00ed pohled\u00e1vky na n\u00e1jemn\u00e9, pachtovn\u00e9 a kapit\u00e1lov\u00e9 \u00faroky a dal\u0161\u00ed periodick\u00e1 pln\u011bn\u00ed, z dod\u00e1vek potravin, za stravov\u00e1n\u00ed a za dluhy hostinsk\u00fdch, jako\u017e i z \u0159emesln\u00e9 pr\u00e1ce, maloobchodn\u00edho prodeje zbo\u017e\u00ed, l\u00e9ka\u0159sk\u00e9 p\u00e9\u010de, profesion\u00e1ln\u00ed pr\u00e1ce advok\u00e1t\u016f, pr\u00e1vn\u00edch z\u00e1stupc\u016f, prokur\u00e1tor\u016f a not\u00e1\u0159\u016f a z pracovn\u00edho pom\u011bru zam\u011bstnanc\u016f (\u010dl. 128 OR). <\/li>\n<\/ul>\n<h2 id=\"m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/h2>\n<p>Pr\u00e1va subjekt\u016f \u00fadaj\u016f podle GDPR: Jako subjekt \u00fadaj\u016f m\u00e1te podle GDPR r\u016fzn\u00e1 pr\u00e1va, kter\u00e1 vypl\u00fdvaj\u00ed zejm\u00e9na z \u010dl. 15 a\u017e 21 GDPR:<\/p>\n<ul>\n<li><strong>Pr\u00e1vo vzn\u00e9st n\u00e1mitku: M\u00e1te pr\u00e1vo z d\u016fvod\u016f t\u00fdkaj\u00edc\u00edch se va\u0161\u00ed konkr\u00e9tn\u00ed situace kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. e) nebo f) GDPR; to plat\u00ed i pro profilov\u00e1n\u00ed zalo\u017een\u00e9 na t\u011bchto ustanoven\u00edch. Pokud jsou osobn\u00ed \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, zpracov\u00e1v\u00e1ny pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu, m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, pro \u00fa\u010dely takov\u00e9ho marketingu; to plat\u00ed i pro profilov\u00e1n\u00ed, pokud s takov\u00fdm p\u0159\u00edm\u00fdm marketingem souvis\u00ed.   <\/strong><\/li>\n<li><strong>Pr\u00e1vo na odvol\u00e1n\u00ed souhlasu:<\/strong> M\u00e1te pr\u00e1vo kdykoli odvolat ud\u011blen\u00e9 souhlasy.<\/li>\n<li><strong>Pr\u00e1vo na p\u0159\u00edstup:<\/strong> M\u00e1te pr\u00e1vo po\u017eadovat potvrzen\u00ed, zda jsou dot\u010den\u00e9 \u00fadaje zpracov\u00e1v\u00e1ny, a na p\u0159\u00edstup k t\u011bmto \u00fadaj\u016fm, jako\u017e i na dal\u0161\u00ed informace a kopii \u00fadaj\u016f v souladu se z\u00e1konn\u00fdmi po\u017eadavky.<\/li>\n<li><strong>Pr\u00e1vo na opravu:<\/strong> V souladu se z\u00e1konn\u00fdmi po\u017eadavky m\u00e1te pr\u00e1vo po\u017eadovat dopln\u011bn\u00ed \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, nebo opravu nespr\u00e1vn\u00fdch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed.<\/li>\n<li><strong>Pr\u00e1vo na v\u00fdmaz a omezen\u00ed zpracov\u00e1n\u00ed:<\/strong> V souladu se z\u00e1konn\u00fdmi po\u017eadavky m\u00e1te pr\u00e1vo po\u017eadovat, aby \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, byly neprodlen\u011b vymaz\u00e1ny, resp. alternativn\u011b v souladu se z\u00e1konn\u00fdmi po\u017eadavky po\u017eadovat omezen\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f.<\/li>\n<li><strong>Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f:<\/strong> M\u00e1te pr\u00e1vo z\u00edskat \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 jste n\u00e1m poskytli, v strukturovan\u00e9m, b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m a strojov\u011b \u010diteln\u00e9m form\u00e1tu v souladu se z\u00e1konn\u00fdmi po\u017eadavky, nebo po\u017eadovat jejich p\u0159ed\u00e1n\u00ed jin\u00e9mu spr\u00e1vci.<\/li>\n<li><strong>St\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu:<\/strong> V souladu se z\u00e1konn\u00fdmi po\u017eadavky a bez dot\u010den\u00ed jak\u00e9hokoli jin\u00e9ho spr\u00e1vn\u00edho nebo soudn\u00edho prost\u0159edku n\u00e1pravy m\u00e1te d\u00e1le pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu pro ochranu \u00fadaj\u016f, zejm\u00e9na u dozorov\u00e9ho \u00fa\u0159adu v \u010dlensk\u00e9m st\u00e1t\u011b, kde m\u00e1te obvykl\u00e9 bydli\u0161t\u011b, v m\u00edst\u011b va\u0161eho pracovi\u0161t\u011b nebo v m\u00edst\u011b \u00fadajn\u00e9ho poru\u0161en\u00ed, pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, poru\u0161uje GDPR.<\/li>\n<\/ul>\n<p>Pr\u00e1va subjekt\u016f \u00fadaj\u016f podle \u0161v\u00fdcarsk\u00e9ho nFADP:<\/p>\n<p>Jako subjekt \u00fadaj\u016f m\u00e1te v souladu s po\u017eadavky \u0161v\u00fdcarsk\u00e9ho nFADP n\u00e1sleduj\u00edc\u00ed pr\u00e1va:<\/p>\n<ul>\n<li><strong>Pr\u00e1vo na p\u0159\u00edstup: <\/strong>M\u00e1te pr\u00e1vo po\u017eadovat potvrzen\u00ed, zda jsou zpracov\u00e1v\u00e1ny osobn\u00ed \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, a na obdr\u017een\u00ed informac\u00ed, kter\u00e9 jsou nezbytn\u00e9 k tomu, abyste mohli uplatnit sv\u00e1 pr\u00e1va podle tohoto z\u00e1kona a aby bylo zaji\u0161t\u011bno transparentn\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f.<\/li>\n<li><strong>Pr\u00e1vo na vyd\u00e1n\u00ed nebo p\u0159enos \u00fadaj\u016f: <\/strong>M\u00e1te pr\u00e1vo po\u017eadovat vyd\u00e1n\u00ed sv\u00fdch osobn\u00edch \u00fadaj\u016f, kter\u00e9 jste n\u00e1m sd\u011blili, v b\u011b\u017en\u00e9m elektronick\u00e9m form\u00e1tu.<\/li>\n<li><strong>Pr\u00e1vo na opravu:<\/strong> M\u00e1te pr\u00e1vo po\u017eadovat opravu nespr\u00e1vn\u00fdch osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed.<\/li>\n<li><strong>Pr\u00e1vo na n\u00e1mitku, v\u00fdmaz a zni\u010den\u00ed: <\/strong>M\u00e1te pr\u00e1vo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed sv\u00fdch \u00fadaj\u016f a po\u017eadovat, aby osobn\u00ed \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, byly vymaz\u00e1ny nebo zni\u010deny.<\/li>\n<\/ul>\n<h2 id=\"m317\">Obchodn\u00ed slu\u017eby<\/h2>\n<p>Zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje na\u0161ich smluvn\u00edch a obchodn\u00edch partner\u016f, jako jsou z\u00e1kazn\u00edci, zadavatel\u00e9, z\u00e1jemci, dodavatel\u00e9 a ostatn\u00ed koopera\u010dn\u00ed partne\u0159i (spole\u010dn\u011b \u201esmluvn\u00ed partne\u0159i\u201c), za \u00fa\u010delem nav\u00e1z\u00e1n\u00ed, realizace a vy\u0159\u00edzen\u00ed smluvn\u00edch vztah\u016f a srovnateln\u00fdch pr\u00e1vn\u00edch vztah\u016f. To zahrnuje i p\u0159edsmluvn\u00ed opat\u0159en\u00ed prov\u00e1d\u011bn\u00e1 na \u017e\u00e1dost, jako\u017e i komunikaci v souvislosti s p\u0159\u00edslu\u0161n\u00fdm smluvn\u00edm vztahem. <\/p>\n<p>Zpracov\u00e1n\u00ed slou\u017e\u00ed zejm\u00e9na k pln\u011bn\u00ed na\u0161ich hlavn\u00edch a vedlej\u0161\u00edch smluvn\u00edch povinnost\u00ed. Pat\u0159\u00ed sem poskytov\u00e1n\u00ed dohodnut\u00fdch slu\u017eeb, p\u0159\u00edpadn\u00e9 aktualiza\u010dn\u00ed a informa\u010dn\u00ed povinnosti, vy\u0159izov\u00e1n\u00ed z\u00e1ru\u010dn\u00edch a jin\u00fdch poruch pln\u011bn\u00ed, vy\u0159izov\u00e1n\u00ed odstoupen\u00ed od smlouvy, v\u00fdpov\u011bd\u00ed dlouhodob\u00fdch z\u00e1vazk\u016f, zp\u011btn\u00e9 vypo\u0159\u00e1d\u00e1n\u00ed, refundace a vy\u0159izov\u00e1n\u00ed ostatn\u00edch prohl\u00e1\u0161en\u00ed a dotaz\u016f souvisej\u00edc\u00edch se smlouvou. Zahrnuty jsou jak jednor\u00e1zov\u00e9 smlouvy, tak trval\u00e9 smluvn\u00ed vztahy.  <\/p>\n<p>Zpracov\u00e1v\u00e1ny jsou zejm\u00e9na kmenov\u00e9 \u00fadaje, jako je jm\u00e9no, adresa a p\u0159\u00edpadn\u011b n\u00e1zev firmy, kontaktn\u00ed \u00fadaje jako e-mailov\u00e1 adresa a telefonn\u00ed \u010d\u00edslo, smluvn\u00ed \u00fadaje a \u00fadaje o pln\u011bn\u00ed jako p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed smlouvy, \u010d\u00edslo objedn\u00e1vky nebo p\u0159\u00edpadu, \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed a v\u00fdkonu, platebn\u00ed a z\u00fa\u010dtovac\u00ed \u00fadaje, jako\u017e i obsah a historie komunikace. V nezbytn\u00e9m rozsahu zpracov\u00e1v\u00e1me tak\u00e9 \u00fadaje, kter\u00e9 n\u00e1m byly zp\u0159\u00edstupn\u011bny nebo p\u0159ed\u00e1ny v r\u00e1mci realizace zak\u00e1zky. <\/p>\n<p>Krom\u011b toho zpracov\u00e1v\u00e1me \u00fadaje za \u00fa\u010delem ochrany na\u0161ich pr\u00e1v a pln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed. To zahrnuje zejm\u00e9na archiva\u010dn\u00ed povinnosti podle obchodn\u00edho a da\u0148ov\u00e9ho pr\u00e1va, dokumenta\u010dn\u00ed povinnosti a p\u0159\u00edpadn\u011b d\u016fkazn\u00ed povinnosti a povinnosti skl\u00e1dat \u00fa\u010dty. Zpracov\u00e1n\u00ed d\u00e1le prob\u00edh\u00e1 na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f na \u0159\u00e1dn\u00e9m veden\u00ed podniku, intern\u00ed spr\u00e1v\u011b, \u0159\u00edzen\u00ed rizik a bezpe\u010dnosti IT, jako\u017e i na ochran\u011b na\u0161eho obchodn\u00edho provozu a na\u0161ich smluvn\u00edch partner\u016f p\u0159ed zneu\u017eit\u00edm, ohro\u017een\u00edm \u00fadaj\u016f, tajemstv\u00ed a jin\u00fdch pr\u00e1vn\u00edch statk\u016f. K tomu m\u016f\u017ee pat\u0159it i zapojen\u00ed extern\u00edch poskytovatel\u016f slu\u017eeb, jako jsou poskytovatel\u00e9 IT a telekomunika\u010dn\u00edch slu\u017eeb, dopravn\u00ed a logistick\u00e9 spole\u010dnosti, poskytovatel\u00e9 platebn\u00edch slu\u017eeb, banky, da\u0148ov\u00ed a pr\u00e1vn\u00ed poradci nebo jin\u00ed pomocn\u00edci, pokud je to nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy nebo pro spln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed.   <\/p>\n<p>P\u0159ed\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f t\u0159et\u00edm stran\u00e1m prob\u00edh\u00e1 v\u00fdhradn\u011b v rozsahu, v jak\u00e9m je to nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy, pro prov\u00e1d\u011bn\u00ed p\u0159edsmluvn\u00edch opat\u0159en\u00ed, pro ochranu opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f nebo pro spln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed. O zpracov\u00e1n\u00ed nad tento r\u00e1mec, zejm\u00e9na pro marketingov\u00e9 \u00fa\u010dely, informujeme samostatn\u011b v r\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. <\/p>\n<p>Kter\u00e9 \u00fadaje jsou v jednotliv\u00fdch p\u0159\u00edpadech nezbytn\u00e9, sd\u011blujeme smluvn\u00edm partner\u016fm v r\u00e1mci sb\u011bru \u00fadaj\u016f, nap\u0159\u00edklad v online formul\u00e1\u0159\u00edch prost\u0159ednictv\u00edm odpov\u00eddaj\u00edc\u00edho ozna\u010den\u00ed nebo p\u0159i osobn\u00edm kontaktu.<\/p>\n<p>K v\u00fdmazu \u00fadaj\u016f doch\u00e1z\u00ed, jakmile ji\u017e nejsou pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely zapot\u0159eb\u00ed a nebr\u00e1n\u00ed tomu \u017e\u00e1dn\u00e9 z\u00e1konn\u00e9 archiva\u010dn\u00ed povinnosti. Z\u00e1konn\u00e9 archiva\u010dn\u00ed lh\u016fty, zejm\u00e9na podle obchodn\u00edho a da\u0148ov\u00e9ho pr\u00e1va, mohou vy\u017eadovat del\u0161\u00ed uchov\u00e1v\u00e1n\u00ed. \u00dadaje, kter\u00e9 byly p\u0159ed\u00e1ny v r\u00e1mci konkr\u00e9tn\u00ed zak\u00e1zky, ma\u017eeme po dokon\u010den\u00ed zak\u00e1zky a uplynut\u00ed p\u0159\u00edpadn\u00fdch archiva\u010dn\u00edch lh\u016ft, pokud neexistuj\u00ed dal\u0161\u00ed z\u00e1konn\u00e9 nebo smluvn\u00ed povinnosti k uchov\u00e1v\u00e1n\u00ed.  <\/p>\n<p>Pr\u00e1vn\u00edm z\u00e1kladem zpracov\u00e1n\u00ed je \u010dl. 6 odst. 1 p\u00edsm. b) GDPR pro prov\u00e1d\u011bn\u00ed p\u0159edsmluvn\u00edch opat\u0159en\u00ed a pro pln\u011bn\u00ed p\u0159\u00edslu\u0161n\u00e9ho smluvn\u00edho vztahu, jako\u017e i \u010dl. 6 odst. 1 p\u00edsm. c) GDPR pro spln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed. Pokud je zpracov\u00e1n\u00ed zalo\u017eeno na opr\u00e1vn\u011bn\u00fdch z\u00e1jmech, prob\u00edh\u00e1 na z\u00e1klad\u011b \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. Pokud je zpracov\u00e1n\u00ed zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. f) GDPR, prob\u00edh\u00e1 za \u00fa\u010delem ochrany na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f na \u0159\u00e1dn\u00e9 a efektivn\u00ed organizaci podnik\u00e1n\u00ed, intern\u00ed spr\u00e1v\u011b a dokumentaci obchodn\u00edch transakc\u00ed, uplat\u0148ov\u00e1n\u00ed a obhajob\u011b pr\u00e1vn\u00edch n\u00e1rok\u016f, zaji\u0161t\u011bn\u00ed bezpe\u010dnosti IT a \u00fadaj\u016f, p\u0159edch\u00e1zen\u00ed zneu\u017eit\u00ed a podvod\u016fm, jako\u017e i na ekonomick\u00e9m \u0159\u00edzen\u00ed a dal\u0161\u00edm rozvoji na\u0161eho obchodn\u00edho provozu. Tyto z\u00e1jmy spo\u010d\u00edvaj\u00ed zejm\u00e9na v zaji\u0161t\u011bn\u00ed bezpe\u010dn\u00e9ho a pr\u00e1vn\u011b nez\u00e1vadn\u00e9ho obchodn\u00edho provozu a v zachov\u00e1n\u00ed na\u0161\u00ed podnikatelsk\u00e9 akceschopnosti.           <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 druhy \u00fadaj\u016f:<\/strong> Kmenov\u00e9 \u00fadaje (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed informace, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed spojen\u00ed, faktury, historie plateb); kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka); \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, pou\u017eit\u00e9 typy za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). Meta\u00fadaje, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> P\u0159\u00edjemci pln\u011bn\u00ed a zadavatel\u00e9; z\u00e1jemci. Obchodn\u00ed a smluvn\u00ed partne\u0159i. <\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a pln\u011bn\u00ed smluvn\u00edch povinnost\u00ed; bezpe\u010dnostn\u00ed opat\u0159en\u00ed; komunikace; kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy; organiza\u010dn\u00ed a spr\u00e1vn\u00ed postupy. Obchodn\u00ed procesy a podnikov\u011b hospod\u00e1\u0159sk\u00e9 postupy. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a v\u00fdmaz:<\/strong> V\u00fdmaz podle \u00fadaj\u016f v sekci \u201eObecn\u00e9 informace o uchov\u00e1v\u00e1n\u00ed a v\u00fdmazu \u00fadaj\u016f\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR); pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. c) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).       <\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed upozorn\u011bn\u00ed k proces\u016fm zpracov\u00e1n\u00ed, postup\u016fm a slu\u017eb\u00e1m:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>E-shop, objedn\u00e1vkov\u00e9 formul\u00e1\u0159e, e-commerce a pln\u011bn\u00ed slu\u017eeb: <\/strong>Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich z\u00e1kazn\u00edk\u016f, abychom jim umo\u017enili v\u00fdb\u011br, n\u00e1kup, resp. objedn\u00e1n\u00ed zvolen\u00fdch produkt\u016f, zbo\u017e\u00ed a souvisej\u00edc\u00edch slu\u017eeb, jako\u017e i jejich zaplacen\u00ed a poskytnut\u00ed, resp. doru\u010den\u00ed nebo proveden\u00ed. Pokud je to pro vy\u0159\u00edzen\u00ed objedn\u00e1vky nezbytn\u00e9, vyu\u017e\u00edv\u00e1me poskytovatele slu\u017eeb, zejm\u00e9na po\u0161tovn\u00ed, spedi\u010dn\u00ed a p\u0159epravn\u00ed spole\u010dnosti, abychom provedli dod\u00e1vku, resp. pln\u011bn\u00ed v\u016f\u010di na\u0161im z\u00e1kazn\u00edk\u016fm. Pro vy\u0159\u00edzen\u00ed platebn\u00edch transakc\u00ed vyu\u017e\u00edv\u00e1me slu\u017eby bank a poskytovatel\u016f platebn\u00edch slu\u017eeb. Nezbytn\u00e9 \u00fadaje jsou jako takov\u00e9 ozna\u010deny v r\u00e1mci objedn\u00e1vkov\u00e9ho, resp. srovnateln\u00e9ho n\u00e1kupn\u00edho procesu a zahrnuj\u00ed \u00fadaje pot\u0159ebn\u00e9 k dod\u00e1n\u00ed, resp. zp\u0159\u00edstupn\u011bn\u00ed a vy\u00fa\u010dtov\u00e1n\u00ed, jako\u017e i kontaktn\u00ed informace pro p\u0159\u00edpadn\u00e9 konzultace; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR).<\/span>   <\/li>\n<li><strong>N\u00e1jemn\u00ed slu\u017eby: <\/strong>Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich n\u00e1jemc\u016f a z\u00e1jemc\u016f o pron\u00e1jem v souladu s p\u0159\u00edslu\u0161nou n\u00e1jemn\u00ed smlouvou. D\u00e1le m\u016f\u017eeme zpracov\u00e1vat \u00fadaje o vlastnostech a pom\u011brech osob nebo v\u011bc\u00ed, kter\u00e9 jim pat\u0159\u00ed, pokud je to v r\u00e1mci n\u00e1jemn\u00edho vztahu nezbytn\u00e9. M\u016f\u017ee se jednat nap\u0159. o \u00fadaje o osobn\u00edch \u017eivotn\u00edch pom\u011brech, movit\u00fdch nebo nemovit\u00fdch v\u011bcech a o finan\u010dn\u00ed situaci, jako\u017e i o vyu\u017e\u00edv\u00e1n\u00ed vedlej\u0161\u00edch slu\u017eeb (jako je dod\u00e1vka vody nebo energi\u00ed). V r\u00e1mci na\u0161eho pov\u011b\u0159en\u00ed m\u016f\u017ee b\u00fdt nezbytn\u00e9, abychom zpracov\u00e1vali zvl\u00e1\u0161tn\u00ed kategorie \u00fadaj\u016f ve smyslu \u010dl. 9 odst. 1 GDPR, zejm\u00e9na \u00fadaje o zdravotn\u00edm stavu osoby. Zpracov\u00e1n\u00ed prob\u00edh\u00e1 za \u00fa\u010delem ochrany zdravotn\u00edch z\u00e1jm\u016f n\u00e1jemc\u016f a jinak pouze se souhlasem n\u00e1jemc\u016f.\n<p>Pokud je to nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy nebo ze z\u00e1kona, resp. schv\u00e1leno n\u00e1jemci nebo na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, zve\u0159ej\u0148ujeme nebo p\u0159ed\u00e1v\u00e1me \u00fadaje n\u00e1jemc\u016f v r\u00e1mci dotaz\u016f na kryt\u00ed, uzav\u00edr\u00e1n\u00ed a vy\u0159izov\u00e1n\u00ed smluv, nap\u0159. finan\u010dn\u00edm poskytovatel\u016fm, \u00fav\u011brov\u00fdm instituc\u00edm, dodavatel\u016fm (nap\u0159. elekt\u0159iny) nebo \u00fa\u0159ad\u016fm.<\/p>\n<p>D\u00e1le zpracov\u00e1v\u00e1me \u00fadaje n\u00e1jemc\u016f, pokud je to nezbytn\u00e9 pro spln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed (nap\u0159. u informa\u010dn\u00edch povinnost\u00ed v souvislosti s vedlej\u0161\u00edmi slu\u017ebami a vedlej\u0161\u00edmi n\u00e1klady); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR).<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 id=\"m13\">Obchodn\u00ed procesy a postupy<\/h2>\n<p>Osobn\u00ed \u00fadaje p\u0159\u00edjemc\u016f pln\u011bn\u00ed a zadavatel\u016f \u2013 v\u010detn\u011b z\u00e1kazn\u00edk\u016f, klient\u016f nebo ve speci\u00e1ln\u00edch p\u0159\u00edpadech mandant\u016f, pacient\u016f nebo obchodn\u00edch partner\u016f a dal\u0161\u00edch t\u0159et\u00edch stran \u2013 jsou zpracov\u00e1v\u00e1ny v r\u00e1mci smluvn\u00edch a srovnateln\u00fdch pr\u00e1vn\u00edch vztah\u016f a p\u0159edsmluvn\u00edch opat\u0159en\u00ed, jako je navazov\u00e1n\u00ed obchodn\u00edch vztah\u016f. Toto zpracov\u00e1n\u00ed \u00fadaj\u016f podporuje a usnad\u0148uje podnikov\u011b hospod\u00e1\u0159sk\u00e9 procesy v oblastech, jako je spr\u00e1va z\u00e1kazn\u00edk\u016f, prodej, platebn\u00ed styk, \u00fa\u010detnictv\u00ed a projektov\u00e9 \u0159\u00edzen\u00ed. <\/p>\n<p>Zaznamenan\u00e9 \u00fadaje slou\u017e\u00ed k pln\u011bn\u00ed smluvn\u00edch z\u00e1vazk\u016f a k efektivn\u00edmu nastaven\u00ed podnikov\u00fdch proces\u016f. Pat\u0159\u00ed sem vy\u0159izov\u00e1n\u00ed obchodn\u00edch transakc\u00ed, spr\u00e1va vztah\u016f se z\u00e1kazn\u00edky, optimalizace prodejn\u00edch strategi\u00ed a zaji\u0161t\u011bn\u00ed intern\u00edch \u00fa\u010detn\u00edch a finan\u010dn\u00edch proces\u016f. \u00dadaje nav\u00edc podporuj\u00ed ochranu pr\u00e1v spr\u00e1vce a napom\u00e1haj\u00ed spr\u00e1vn\u00edm \u00fakol\u016fm a organizaci spole\u010dnosti.  <\/p>\n<p>Osobn\u00ed \u00fadaje mohou b\u00fdt p\u0159ed\u00e1ny t\u0159et\u00edm stran\u00e1m, pokud je to nezbytn\u00e9 pro spln\u011bn\u00ed uveden\u00fdch \u00fa\u010del\u016f nebo z\u00e1konn\u00fdch povinnost\u00ed. Po uplynut\u00ed z\u00e1konn\u00fdch archiva\u010dn\u00edch lh\u016ft nebo v p\u0159\u00edpad\u011b, \u017ee \u00fa\u010del zpracov\u00e1n\u00ed zanikne, jsou \u00fadaje vymaz\u00e1ny. To zahrnuje i \u00fadaje, kter\u00e9 mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny d\u00e9le z d\u016fvodu da\u0148ov\u00fdch a z\u00e1konn\u00fdch d\u016fkazn\u00edch povinnost\u00ed.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 druhy \u00fadaj\u016f:<\/strong> Kmenov\u00e9 \u00fadaje (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed informace, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed spojen\u00ed, faktury, historie plateb); kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); obsahov\u00e9 \u00fadaje (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky, jako\u017e i informace o nich, jako nap\u0159. \u00fadaje o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed); smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka); \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, pou\u017eit\u00e9 typy za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi); meta\u00fadaje, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby); protokolov\u00e9 \u00fadaje (nap\u0159. logy t\u00fdkaj\u00edc\u00ed se p\u0159ihl\u00e1\u0161en\u00ed nebo stahov\u00e1n\u00ed \u00fadaj\u016f nebo \u010dasy p\u0159\u00edstupu). \u00dadaje o zam\u011bstnanc\u00edch (informace o zam\u011bstnanc\u00edch a jin\u00fdch osob\u00e1ch v pracovn\u011bpr\u00e1vn\u00edm vztahu). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> P\u0159\u00edjemci slu\u017eeb a zadavatel\u00e9; Z\u00e1jemci; Komunika\u010dn\u00ed partne\u0159i; Obchodn\u00ed a smluvn\u00ed partne\u0159i; T\u0159et\u00ed osoby; U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb); Zam\u011bstnanci (nap\u0159. zam\u011bstnanci, uchaze\u010di, pomocn\u00fd person\u00e1l a ostatn\u00ed spolupracovn\u00edci). Z\u00e1kazn\u00edci. <\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a pln\u011bn\u00ed smluvn\u00edch povinnost\u00ed; Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy; Obchodn\u00ed procesy a ekonomick\u00e9 postupy; Komunikace; Marketing; Podpora prodeje; Public relations; Finan\u010dn\u00ed a platebn\u00ed management. Informa\u010dn\u011b-technick\u00e1 infrastruktura (provoz a poskytov\u00e1n\u00ed informa\u010dn\u00edch syst\u00e9m\u016f a technick\u00fdch za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010de, servery atd.)). <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Maz\u00e1n\u00ed podle informac\u00ed v sekci \u201eObecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR); Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR). Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR).    <\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed informace o procesech zpracov\u00e1n\u00ed, postupech a slu\u017eb\u00e1ch:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>\u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky (CRM):<\/strong> Postupy nezbytn\u00e9 v r\u00e1mci \u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky (CRM) (nap\u0159. z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f v souladu s p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f, opat\u0159en\u00ed na podporu udr\u017een\u00ed a loajality z\u00e1kazn\u00edk\u016f, efektivn\u00ed komunikace se z\u00e1kazn\u00edky, \u0159\u00edzen\u00ed st\u00ed\u017enost\u00ed a z\u00e1kaznick\u00fd servis s ohledem na ochranu osobn\u00edch \u00fadaj\u016f, spr\u00e1va a anal\u00fdza dat na podporu vztah\u016f se z\u00e1kazn\u00edky, spr\u00e1va CRM syst\u00e9m\u016f, bezpe\u010dn\u00e1 spr\u00e1va \u00fa\u010dt\u016f, segmentace z\u00e1kazn\u00edk\u016f a tvorba c\u00edlov\u00fdch skupin); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span><\/li>\n<li><strong>Spr\u00e1va a \u00fadr\u017eba kontakt\u016f:<\/strong> Postupy nezbytn\u00e9 v r\u00e1mci organizace, \u00fadr\u017eby a zabezpe\u010den\u00ed kontaktn\u00edch informac\u00ed (nap\u0159. z\u0159\u00edzen\u00ed a \u00fadr\u017eba centr\u00e1ln\u00ed datab\u00e1ze kontakt\u016f, pravideln\u00e9 aktualizace kontaktn\u00edch informac\u00ed, sledov\u00e1n\u00ed integrity dat, implementace opat\u0159en\u00ed na ochranu osobn\u00edch \u00fadaj\u016f, zaji\u0161t\u011bn\u00ed kontrol p\u0159\u00edstupu, prov\u00e1d\u011bn\u00ed z\u00e1loh a obnovy kontaktn\u00edch dat, \u0161kolen\u00ed zam\u011bstnanc\u016f v efektivn\u00edm pou\u017e\u00edv\u00e1n\u00ed softwaru pro spr\u00e1vu kontakt\u016f, pravideln\u00e1 kontrola historie komunikace a \u00faprava kontaktn\u00edch strategi\u00ed); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span><\/li>\n<li><strong>Obecn\u00fd platebn\u00ed styk:<\/strong> Postupy nezbytn\u00e9 pro prov\u00e1d\u011bn\u00ed platebn\u00edch transakc\u00ed, sledov\u00e1n\u00ed bankovn\u00edch \u00fa\u010dt\u016f a kontrolu platebn\u00edch tok\u016f (nap\u0159. vytv\u00e1\u0159en\u00ed a kontrola p\u0159evod\u016f, zpracov\u00e1n\u00ed inkasn\u00edch plateb, kontrola bankovn\u00edch v\u00fdpis\u016f, sledov\u00e1n\u00ed p\u0159\u00edchoz\u00edch a odchoz\u00edch plateb, spr\u00e1va zp\u011btn\u00fdch inkas, odsouhlasen\u00ed \u00fa\u010dt\u016f, \u0159\u00edzen\u00ed hotovosti); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span><\/li>\n<li><strong>\u00da\u010detnictv\u00ed, \u00fa\u010detnictv\u00ed z\u00e1vazk\u016f, \u00fa\u010detnictv\u00ed pohled\u00e1vek:<\/strong> Postupy nezbytn\u00e9 pro zaznamen\u00e1v\u00e1n\u00ed, zpracov\u00e1n\u00ed a kontrolu obchodn\u00edch transakc\u00ed v oblasti \u00fa\u010detnictv\u00ed z\u00e1vazk\u016f a pohled\u00e1vek (nap\u0159. vytv\u00e1\u0159en\u00ed a kontrola p\u0159\u00edchoz\u00edch a odchoz\u00edch faktur, sledov\u00e1n\u00ed a spr\u00e1va otev\u0159en\u00fdch polo\u017eek, prov\u00e1d\u011bn\u00ed platebn\u00edho styku, zpracov\u00e1n\u00ed upom\u00ednek, odsouhlasen\u00ed \u00fa\u010dt\u016f v r\u00e1mci pohled\u00e1vek a z\u00e1vazk\u016f, \u00fa\u010detnictv\u00ed z\u00e1vazk\u016f a \u00fa\u010detnictv\u00ed pohled\u00e1vek);  <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).      <\/span><\/li>\n<li><strong>Finan\u010dn\u00ed \u00fa\u010detnictv\u00ed a dan\u011b:<\/strong> Postupy nezbytn\u00e9 pro zaznamen\u00e1v\u00e1n\u00ed, spr\u00e1vu a kontrolu finan\u010dn\u011b relevantn\u00edch obchodn\u00edch transakc\u00ed a pro v\u00fdpo\u010det, hl\u00e1\u0161en\u00ed a platbu dan\u00ed (nap\u0159. \u00fa\u010dtov\u00e1n\u00ed a za\u00fa\u010dtov\u00e1n\u00ed obchodn\u00edch transakc\u00ed, sestavov\u00e1n\u00ed \u010dtvrtletn\u00edch a ro\u010dn\u00edch \u00fa\u010detn\u00edch z\u00e1v\u011brek, prov\u00e1d\u011bn\u00ed platebn\u00edho styku, zpracov\u00e1n\u00ed upom\u00ednek, odsouhlasen\u00ed \u00fa\u010dt\u016f, da\u0148ov\u00e9 poradenstv\u00ed, sestavov\u00e1n\u00ed a pod\u00e1v\u00e1n\u00ed da\u0148ov\u00fdch p\u0159izn\u00e1n\u00ed, zpracov\u00e1n\u00ed da\u0148ov\u00fdch z\u00e1le\u017eitost\u00ed);  <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).      <\/span><\/li>\n<li><strong>Prodej:<\/strong> Postupy nezbytn\u00e9 pro pl\u00e1nov\u00e1n\u00ed, prov\u00e1d\u011bn\u00ed a kontrolu opat\u0159en\u00ed k marketingu a prodeji produkt\u016f nebo slu\u017eeb (nap\u0159. z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, vytv\u00e1\u0159en\u00ed a sledov\u00e1n\u00ed nab\u00eddek, zpracov\u00e1n\u00ed objedn\u00e1vek, poradenstv\u00ed a p\u00e9\u010de o z\u00e1kazn\u00edky, podpora prodeje, \u0161kolen\u00ed produkt\u016f, kontrola a anal\u00fdza prodeje, spr\u00e1va prodejn\u00edch kan\u00e1l\u016f); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span><\/li>\n<li><strong>Marketing, reklama a podpora prodeje:<\/strong> Postupy nezbytn\u00e9 v r\u00e1mci marketingu, reklamy a podpory prodeje (nap\u0159. anal\u00fdza trhu a definice c\u00edlov\u00fdch skupin, v\u00fdvoj marketingov\u00fdch strategi\u00ed, pl\u00e1nov\u00e1n\u00ed a prov\u00e1d\u011bn\u00ed reklamn\u00edch kampan\u00ed, n\u00e1vrh a v\u00fdroba reklamn\u00edch materi\u00e1l\u016f, online marketing v\u010detn\u011b SEO a kampan\u00ed na soci\u00e1ln\u00edch m\u00e9di\u00edch, event marketing a \u00fa\u010dast na veletrz\u00edch, programy loajality z\u00e1kazn\u00edk\u016f, opat\u0159en\u00ed na podporu prodeje, m\u011b\u0159en\u00ed v\u00fdkonnosti a optimalizace marketingov\u00fdch aktivit, spr\u00e1va rozpo\u010dtu a kontrola n\u00e1klad\u016f); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span><\/li>\n<li><strong>Ekonomick\u00e9 anal\u00fdzy a pr\u016fzkum trhu:<\/strong> Pro spln\u011bn\u00ed ekonomick\u00fdch \u00fa\u010del\u016f a pro rozpozn\u00e1n\u00ed tr\u017en\u00edch trend\u016f, p\u0159\u00e1n\u00ed smluvn\u00edch partner\u016f a u\u017eivatel\u016f jsou analyzov\u00e1ny dostupn\u00e9 \u00fadaje o obchodn\u00edch transakc\u00edch, smlouv\u00e1ch, dotazech atd. Do skupiny dot\u010den\u00fdch osob mohou spadat smluvn\u00ed partne\u0159i, z\u00e1jemci, z\u00e1kazn\u00edci, n\u00e1v\u0161t\u011bvn\u00edci a u\u017eivatel\u00e9 online nab\u00eddky spr\u00e1vce. Prov\u00e1d\u011bn\u00ed anal\u00fdz slou\u017e\u00ed k \u00fa\u010del\u016fm ekonomick\u00fdch vyhodnocen\u00ed, marketingu a pr\u016fzkumu trhu (nap\u0159. pro ur\u010den\u00ed skupin z\u00e1kazn\u00edk\u016f s r\u016fzn\u00fdmi vlastnostmi). P\u0159itom se, pokud jsou k dispozici, zohled\u0148uj\u00ed profily registrovan\u00fdch u\u017eivatel\u016f v\u010detn\u011b jejich \u00fadaj\u016f o vyu\u017e\u00edvan\u00fdch slu\u017eb\u00e1ch. Anal\u00fdzy slou\u017e\u00ed v\u00fdhradn\u011b spr\u00e1vci a nejsou extern\u011b zve\u0159ej\u0148ov\u00e1ny, pokud se nejedn\u00e1 o anonymn\u00ed anal\u00fdzy se souhrnn\u00fdmi, tedy anonymizovan\u00fdmi hodnotami. Krom\u011b toho je br\u00e1n ohled na soukrom\u00ed u\u017eivatel\u016f; data jsou pro \u00fa\u010dely anal\u00fdzy zpracov\u00e1v\u00e1na co nejv\u00edce pseudonymizovan\u011b a, pokud je to mo\u017en\u00e9, anonymizovan\u011b (nap\u0159. jako souhrnn\u00e1 data); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span>     <\/li>\n<li><strong>Public relations:<\/strong> Postupy nezbytn\u00e9 v r\u00e1mci public relations (nap\u0159. v\u00fdvoj a implementace komunika\u010dn\u00edch strategi\u00ed, pl\u00e1nov\u00e1n\u00ed a prov\u00e1d\u011bn\u00ed PR kampan\u00ed, tvorba a distribuce tiskov\u00fdch zpr\u00e1v, udr\u017eov\u00e1n\u00ed medi\u00e1ln\u00edch kontakt\u016f, monitorov\u00e1n\u00ed a anal\u00fdza medi\u00e1ln\u00ed odezvy, organizace tiskov\u00fdch konferenc\u00ed a ve\u0159ejn\u00fdch akc\u00ed, krizov\u00e1 komunikace, tvorba obsahu pro soci\u00e1ln\u00ed m\u00e9dia a firemn\u00ed webov\u00e9 str\u00e1nky, spr\u00e1va korpor\u00e1tn\u00ed identity); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span><\/li>\n<\/ul>\n<h2 id=\"m605\">Pou\u017eit\u00ed online platforem pro nab\u00eddkov\u00e9 a prodejn\u00ed \u00fa\u010dely<\/h2>\n<p>Na\u0161e slu\u017eby nab\u00edz\u00edme na online platform\u00e1ch provozovan\u00fdch jin\u00fdmi poskytovateli slu\u017eeb. V t\u00e9to souvislosti plat\u00ed krom\u011b na\u0161ich z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f tak\u00e9 z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch platforem. To plat\u00ed zejm\u00e9na s ohledem na prov\u00e1d\u011bn\u00ed platebn\u00edch transakc\u00ed a postupy pou\u017e\u00edvan\u00e9 na platform\u00e1ch pro m\u011b\u0159en\u00ed dosahu a marketing zalo\u017een\u00fd na z\u00e1jmech.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Kmenov\u00e1 data (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed informace, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); Platebn\u00ed data (nap\u0159. bankovn\u00ed spojen\u00ed, faktury, historie plateb); Kontaktn\u00ed data (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); Smluvn\u00ed data (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka); Data o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). Meta-, komunika\u010dn\u00ed a procesn\u00ed data (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> P\u0159\u00edjemci slu\u017eeb a zadavatel\u00e9. Obchodn\u00ed a smluvn\u00ed partne\u0159i. <\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a pln\u011bn\u00ed smluvn\u00edch povinnost\u00ed; Marketing. Obchodn\u00ed procesy a ekonomick\u00e9 postupy. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Maz\u00e1n\u00ed podle informac\u00ed v sekci \u201eObecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR). <\/li>\n<\/ul>\n<h2 id=\"m3575\">Poskytovatel\u00e9 a slu\u017eby pou\u017e\u00edvan\u00e9 v r\u00e1mci obchodn\u00ed \u010dinnosti<\/h2>\n<p>V r\u00e1mci na\u0161\u00ed obchodn\u00ed \u010dinnosti vyu\u017e\u00edv\u00e1me s ohledem na z\u00e1konn\u00e9 po\u017eadavky dopl\u0148kov\u00e9 slu\u017eby, platformy, rozhran\u00ed nebo plug-iny t\u0159et\u00edch stran (d\u00e1le jen \u201eslu\u017eby\u201c). Jejich vyu\u017eit\u00ed je zalo\u017eeno na na\u0161ich z\u00e1jmech na \u0159\u00e1dn\u00e9m, z\u00e1konn\u00e9m a ekonomick\u00e9m \u0159\u00edzen\u00ed na\u0161eho podnik\u00e1n\u00ed a na\u0161\u00ed intern\u00ed organizace. <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Kmenov\u00e1 data (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed informace, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); Platebn\u00ed data (nap\u0159. bankovn\u00ed spojen\u00ed, faktury, historie plateb); Kontaktn\u00ed data (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); Obsahov\u00e1 data (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a souvisej\u00edc\u00ed informace, jako jsou \u00fadaje o autorstv\u00ed nebo \u010das vytvo\u0159en\u00ed). Smluvn\u00ed data (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> P\u0159\u00edjemci slu\u017eeb a zadavatel\u00e9; Z\u00e1jemci. Obchodn\u00ed a smluvn\u00ed partne\u0159i. <\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a pln\u011bn\u00ed smluvn\u00edch povinnost\u00ed; Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy. Obchodn\u00ed procesy a ekonomick\u00e9 postupy. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Maz\u00e1n\u00ed podle informac\u00ed v sekci \u201eObecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhosting<\/h2>\n<p>Zpracov\u00e1v\u00e1me \u00fadaje u\u017eivatel\u016f, abychom jim mohli poskytovat na\u0161e online slu\u017eby. Za t\u00edmto \u00fa\u010delem zpracov\u00e1v\u00e1me IP adresu u\u017eivatele, kter\u00e1 je nezbytn\u00e1 pro p\u0159enos obsahu a funkc\u00ed na\u0161ich online slu\u017eeb do prohl\u00ed\u017ee\u010de nebo koncov\u00e9ho za\u0159\u00edzen\u00ed u\u017eivatel\u016f. <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Data o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi); Meta-, komunika\u010dn\u00ed a procesn\u00ed data (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby); Protokolov\u00e1 data (nap\u0159. logy t\u00fdkaj\u00edc\u00ed se p\u0159ihl\u00e1\u0161en\u00ed nebo na\u010d\u00edt\u00e1n\u00ed dat nebo \u010das\u016f p\u0159\u00edstupu). Obsahov\u00e1 data (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a souvisej\u00edc\u00ed informace, jako jsou \u00fadaje o autorstv\u00ed nebo \u010das vytvo\u0159en\u00ed). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost; Informa\u010dn\u011b-technick\u00e1 infrastruktura (provoz a poskytov\u00e1n\u00ed informa\u010dn\u00edch syst\u00e9m\u016f a technick\u00fdch za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010de, servery atd.)). Bezpe\u010dnostn\u00ed opat\u0159en\u00ed. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Maz\u00e1n\u00ed podle informac\u00ed v sekci \u201eObecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed informace o procesech zpracov\u00e1n\u00ed, postupech a slu\u017eb\u00e1ch:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Poskytov\u00e1n\u00ed online nab\u00eddky na pronajat\u00e9m \u00falo\u017ei\u0161ti:<\/strong> Pro poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky vyu\u017e\u00edv\u00e1me \u00falo\u017en\u00fd prostor, v\u00fdpo\u010detn\u00ed kapacitu a software, kter\u00e9 si pronaj\u00edm\u00e1me nebo jinak z\u00edsk\u00e1v\u00e1me od p\u0159\u00edslu\u0161n\u00e9ho poskytovatele server\u016f (tak\u00e9 naz\u00fdvan\u00e9ho \u201ewebhoster\u201c); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span><\/li>\n<li><strong>Shroma\u017e\u010fov\u00e1n\u00ed p\u0159\u00edstupov\u00fdch dat a log soubor\u016f:<\/strong> P\u0159\u00edstup k na\u0161\u00ed online nab\u00eddce je protokolov\u00e1n ve form\u011b takzvan\u00fdch \u201eserverov\u00fdch log soubor\u016f\u201c. Serverov\u00e9 log soubory mohou obsahovat adresu a n\u00e1zev nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek a soubor\u016f, datum a \u010das p\u0159\u00edstupu, p\u0159enesen\u00e9 objemy dat, zpr\u00e1vu o \u00fasp\u011b\u0161n\u00e9m p\u0159\u00edstupu, typ prohl\u00ed\u017ee\u010de a verzi, opera\u010dn\u00ed syst\u00e9m u\u017eivatele, referen\u010dn\u00ed URL (d\u0159\u00edve nav\u0161t\u00edven\u00e1 str\u00e1nka) a zpravidla IP adresy a dotazuj\u00edc\u00edho poskytovatele. Serverov\u00e9 log soubory mohou b\u00fdt pou\u017eity jednak pro bezpe\u010dnostn\u00ed \u00fa\u010dely, nap\u0159. k zamezen\u00ed p\u0159et\u00ed\u017een\u00ed server\u016f (zejm\u00e9na v p\u0159\u00edpad\u011b zneu\u017e\u00edvaj\u00edc\u00edch \u00fatok\u016f, takzvan\u00fdch DDoS \u00fatok\u016f), a jednak k zaji\u0161t\u011bn\u00ed vyt\u00ed\u017een\u00ed server\u016f a jejich stability; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR). <\/span><strong>Maz\u00e1n\u00ed dat:<\/strong> Informace z log soubor\u016f jsou uchov\u00e1v\u00e1ny po dobu maxim\u00e1ln\u011b 30 dn\u016f a pot\u00e9 smaz\u00e1ny nebo anonymizov\u00e1ny. Data, jejich\u017e dal\u0161\u00ed uchov\u00e1v\u00e1n\u00ed je nezbytn\u00e9 pro d\u016fkazn\u00ed \u00fa\u010dely, jsou z maz\u00e1n\u00ed vylou\u010dena a\u017e do kone\u010dn\u00e9ho vyjasn\u011bn\u00ed p\u0159\u00edslu\u0161n\u00e9ho incidentu.   <\/li>\n<li><strong>Odes\u00edl\u00e1n\u00ed a hosting e-mail\u016f:<\/strong> Webhostingov\u00e9 slu\u017eby, kter\u00e9 vyu\u017e\u00edv\u00e1me, zahrnuj\u00ed tak\u00e9 odes\u00edl\u00e1n\u00ed, p\u0159\u00edjem a ukl\u00e1d\u00e1n\u00ed e-mail\u016f. Pro tyto \u00fa\u010dely jsou zpracov\u00e1v\u00e1ny adresy p\u0159\u00edjemc\u016f a odes\u00edlatel\u016f, stejn\u011b jako dal\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se odes\u00edl\u00e1n\u00ed e-mail\u016f (nap\u0159. z\u00fa\u010dastn\u011bn\u00ed poskytovatel\u00e9) a obsah p\u0159\u00edslu\u0161n\u00fdch e-mail\u016f. V\u00fd\u0161e uveden\u00e9 \u00fadaje mohou b\u00fdt d\u00e1le zpracov\u00e1v\u00e1ny pro \u00fa\u010dely detekce SPAMu. \u017d\u00e1d\u00e1me, abyste vzali na v\u011bdom\u00ed, \u017ee e-maily se na internetu zpravidla neodes\u00edlaj\u00ed \u0161ifrovan\u011b. Zpravidla jsou e-maily \u0161ifrov\u00e1ny b\u011bhem p\u0159enosu, ale (pokud nen\u00ed pou\u017eita takzvan\u00e1 end-to-end \u0161ifrovac\u00ed metoda) nikoli na serverech, ze kter\u00fdch jsou odes\u00edl\u00e1ny a p\u0159ij\u00edm\u00e1ny. Proto nem\u016f\u017eeme p\u0159evz\u00edt odpov\u011bdnost za p\u0159enosovou cestu e-mail\u016f mezi odes\u00edlatelem a p\u0159ijet\u00edm na na\u0161em serveru; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span>     <\/li>\n<li><strong>STRATO:<\/strong> Slu\u017eby v oblasti poskytov\u00e1n\u00ed informa\u010dn\u011b-technick\u00e9 infrastruktury a souvisej\u00edc\u00edch slu\u017eeb (nap\u0159. \u00falo\u017en\u00fd prostor a\/nebo v\u00fdpo\u010detn\u00ed kapacity); <strong>Poskytovatel slu\u017eeb:<\/strong> STRATO AG, Pascalstra\u00dfe 10, 10587 Berl\u00edn, N\u011bmecko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.strato.de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.strato.de<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.strato.de\/datenschutz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.strato.de\/datenschutz\/<\/a>. <strong>Smlouva o zpracov\u00e1n\u00ed dat:<\/strong> Poskytuje poskytovatel slu\u017eeb.<\/li>\n<li><strong>WordPress.com:<\/strong> Hosting a software pro tvorbu, poskytov\u00e1n\u00ed a provoz webov\u00fdch str\u00e1nek, blog\u016f a dal\u0161\u00edch online nab\u00eddek; <strong>Poskytovatel slu\u017eeb:<\/strong> Aut O\u2019Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/wordpress.com\" target=\"_blank\" rel=\"noopener\">https:\/\/wordpress.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/automattic.com\/de\/privacy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com\/de\/privacy\/<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed dat:<\/strong> <a href=\"https:\/\/wordpress.com\/support\/data-processing-agreements\/\" target=\"_blank\" rel=\"noopener\">https:\/\/wordpress.com\/support\/data-processing-agreements\/<\/a>. <strong>Z\u00e1klad pro p\u0159enosy do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), Standardn\u00ed smluvn\u00ed dolo\u017eky (poskytuje poskytovatel slu\u017eeb), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), Standardn\u00ed smluvn\u00ed dolo\u017eky (poskytuje poskytovatel slu\u017eeb).<\/li>\n<\/ul>\n<h2 id=\"m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h2>\n<p>Pod pojmem \u201ecookies\u201c se rozum\u00ed funkce, kter\u00e9 ukl\u00e1daj\u00ed informace na koncov\u00fdch za\u0159\u00edzen\u00edch u\u017eivatel\u016f a \u010dtou je z nich. Cookies mohou b\u00fdt d\u00e1le pou\u017eity pro r\u016fzn\u00e9 \u00fa\u010dely, nap\u0159\u00edklad pro funk\u010dnost, bezpe\u010dnost a pohodl\u00ed online nab\u00eddek a pro vytv\u00e1\u0159en\u00ed anal\u00fdz n\u00e1v\u0161t\u011bvnosti. Cookies pou\u017e\u00edv\u00e1me v souladu se z\u00e1konn\u00fdmi p\u0159edpisy. K tomu si v p\u0159\u00edpad\u011b pot\u0159eby p\u0159edem vy\u017e\u00e1d\u00e1me souhlas u\u017eivatel\u016f. Pokud souhlas nen\u00ed nutn\u00fd, spol\u00e9h\u00e1me se na na\u0161e opr\u00e1vn\u011bn\u00e9 z\u00e1jmy. To plat\u00ed, pokud je ukl\u00e1d\u00e1n\u00ed a \u010dten\u00ed informac\u00ed nezbytn\u00e9 pro poskytov\u00e1n\u00ed v\u00fdslovn\u011b po\u017eadovan\u00e9ho obsahu a funkc\u00ed. To zahrnuje nap\u0159\u00edklad ukl\u00e1d\u00e1n\u00ed nastaven\u00ed a zaji\u0161t\u011bn\u00ed funk\u010dnosti a bezpe\u010dnosti na\u0161\u00ed online nab\u00eddky. Souhlas m\u016f\u017ee b\u00fdt kdykoli odvol\u00e1n. Jasn\u011b informujeme o jeho rozsahu a o tom, jak\u00e9 cookies jsou pou\u017e\u00edv\u00e1ny.        <\/p>\n<p><strong>Informace o pr\u00e1vn\u00edch z\u00e1kladech ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> Zda zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje pomoc\u00ed cookies, z\u00e1vis\u00ed na souhlasu. Pokud je souhlas ud\u011blen, slou\u017e\u00ed jako pr\u00e1vn\u00ed z\u00e1klad. Bez souhlasu se op\u00edr\u00e1me o na\u0161e opr\u00e1vn\u011bn\u00e9 z\u00e1jmy, kter\u00e9 jsou vysv\u011btleny v\u00fd\u0161e v t\u00e9to sekci a v kontextu p\u0159\u00edslu\u0161n\u00fdch slu\u017eeb a postup\u016f.  <\/p>\n<p><strong>Doba uchov\u00e1v\u00e1n\u00ed:<\/strong> S ohledem na dobu uchov\u00e1v\u00e1n\u00ed se rozli\u0161uj\u00ed n\u00e1sleduj\u00edc\u00ed typy cookies:<\/p>\n<ul>\n<li><strong>Do\u010dasn\u00e9 cookies (tak\u00e9: rela\u010dn\u00ed nebo session cookies):<\/strong> Do\u010dasn\u00e9 cookies jsou smaz\u00e1ny nejpozd\u011bji pot\u00e9, co u\u017eivatel opust\u00ed online nab\u00eddku a zav\u0159e sv\u00e9 koncov\u00e9 za\u0159\u00edzen\u00ed (nap\u0159. prohl\u00ed\u017ee\u010d nebo mobiln\u00ed aplikaci).<\/li>\n<li><strong>Trval\u00e9 cookies:<\/strong> Trval\u00e9 cookies z\u016fst\u00e1vaj\u00ed ulo\u017eeny i po zav\u0159en\u00ed koncov\u00e9ho za\u0159\u00edzen\u00ed. Takto lze nap\u0159\u00edklad ulo\u017eit stav p\u0159ihl\u00e1\u0161en\u00ed a preferovan\u00fd obsah se m\u016f\u017ee zobrazit p\u0159\u00edmo, kdy\u017e u\u017eivatel znovu nav\u0161t\u00edv\u00ed webovou str\u00e1nku. Stejn\u011b tak mohou b\u00fdt u\u017eivatelsk\u00e1 data shrom\u00e1\u017ed\u011bn\u00e1 pomoc\u00ed cookies pou\u017eita pro m\u011b\u0159en\u00ed dosahu. Pokud u\u017eivatel\u016fm nesd\u011bl\u00edme explicitn\u00ed informace o typu a dob\u011b uchov\u00e1v\u00e1n\u00ed cookies (nap\u0159. v r\u00e1mci z\u00edsk\u00e1n\u00ed souhlasu), m\u011bli by p\u0159edpokl\u00e1dat, \u017ee jsou trval\u00e9 a doba uchov\u00e1v\u00e1n\u00ed m\u016f\u017ee b\u00fdt a\u017e dva roky.   <\/li>\n<\/ul>\n<p><strong>Obecn\u00e9 informace o odvol\u00e1n\u00ed a n\u00e1mitce (Opt-out):<\/strong> U\u017eivatel\u00e9 mohou kdykoli odvolat sv\u016fj ud\u011blen\u00fd souhlas a tak\u00e9 vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed v souladu se z\u00e1konn\u00fdmi p\u0159edpisy, a to i prost\u0159ednictv\u00edm nastaven\u00ed soukrom\u00ed sv\u00e9ho prohl\u00ed\u017ee\u010de.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Meta-, komunika\u010dn\u00ed a procesn\u00ed data (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR). Souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR).<\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed informace o procesech zpracov\u00e1n\u00ed, postupech a slu\u017eb\u00e1ch:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1n\u00ed dat z cookies na z\u00e1klad\u011b souhlasu:<\/strong> Pou\u017e\u00edv\u00e1me \u0159e\u0161en\u00ed pro spr\u00e1vu souhlas\u016f, kter\u00e9 z\u00edsk\u00e1v\u00e1 souhlas u\u017eivatel\u016f s pou\u017e\u00edv\u00e1n\u00edm cookies nebo s postupy a poskytovateli uveden\u00fdmi v r\u00e1mci \u0159e\u0161en\u00ed pro spr\u00e1vu souhlas\u016f. Tento postup slou\u017e\u00ed k z\u00edsk\u00e1v\u00e1n\u00ed, protokolov\u00e1n\u00ed, spr\u00e1v\u011b a odvol\u00e1v\u00e1n\u00ed souhlas\u016f, zejm\u00e9na s ohledem na pou\u017e\u00edv\u00e1n\u00ed cookies a podobn\u00fdch technologi\u00ed, kter\u00e9 se pou\u017e\u00edvaj\u00ed k ukl\u00e1d\u00e1n\u00ed, \u010dten\u00ed a zpracov\u00e1n\u00ed informac\u00ed na koncov\u00fdch za\u0159\u00edzen\u00edch u\u017eivatel\u016f. V r\u00e1mci tohoto postupu jsou z\u00edsk\u00e1v\u00e1ny souhlasy u\u017eivatel\u016f s pou\u017e\u00edv\u00e1n\u00edm cookies a souvisej\u00edc\u00edm zpracov\u00e1n\u00edm informac\u00ed, v\u010detn\u011b specifick\u00fdch zpracov\u00e1n\u00ed a poskytovatel\u016f uveden\u00fdch v postupu spr\u00e1vy souhlas\u016f. U\u017eivatel\u00e9 maj\u00ed tak\u00e9 mo\u017enost spravovat a odvol\u00e1vat sv\u00e9 souhlasy. Prohl\u00e1\u0161en\u00ed o souhlasu jsou ukl\u00e1d\u00e1na, aby se zabr\u00e1nilo opakovan\u00e9mu dotazov\u00e1n\u00ed a aby bylo mo\u017en\u00e9 prok\u00e1zat souhlas v souladu se z\u00e1konn\u00fdmi po\u017eadavky. Ukl\u00e1d\u00e1n\u00ed prob\u00edh\u00e1 na stran\u011b serveru a\/nebo v cookie (tzv. opt-in cookie) nebo pomoc\u00ed srovnateln\u00fdch technologi\u00ed, aby bylo mo\u017en\u00e9 p\u0159i\u0159adit souhlas konkr\u00e9tn\u00edmu u\u017eivateli nebo jeho za\u0159\u00edzen\u00ed. Pokud nejsou k dispozici specifick\u00e9 informace o poskytovatel\u00edch slu\u017eeb pro spr\u00e1vu souhlas\u016f, plat\u00ed n\u00e1sleduj\u00edc\u00ed obecn\u00e9 informace: Doba uchov\u00e1v\u00e1n\u00ed souhlasu je a\u017e dva roky. P\u0159itom je vytvo\u0159en pseudonymn\u00ed identifik\u00e1tor u\u017eivatele, kter\u00fd je ulo\u017een spole\u010dn\u011b s \u010dasem ud\u011blen\u00ed souhlasu, \u00fadaji o rozsahu souhlasu (nap\u0159. p\u0159\u00edslu\u0161n\u00e9 kategorie cookies a\/nebo poskytovatel\u00e9 slu\u017eeb) a informacemi o prohl\u00ed\u017ee\u010di, syst\u00e9mu a pou\u017eit\u00e9m koncov\u00e9m za\u0159\u00edzen\u00ed; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR).<\/span>       <\/li>\n<\/ul>\n<h2 id=\"m104\">Blogy a publika\u010dn\u00ed m\u00e9dia<\/h2>\n<p>Pou\u017e\u00edv\u00e1me blogy nebo srovnateln\u00e9 prost\u0159edky online komunikace a publikace (d\u00e1le jen \u201epublika\u010dn\u00ed m\u00e9dium\u201c). \u00dadaje \u010dten\u00e1\u0159\u016f jsou pro \u00fa\u010dely publika\u010dn\u00edho m\u00e9dia zpracov\u00e1v\u00e1ny pouze v rozsahu, v jak\u00e9m je to nezbytn\u00e9 pro jeho prezentaci a komunikaci mezi autory a \u010dten\u00e1\u0159i nebo z bezpe\u010dnostn\u00edch d\u016fvod\u016f. Jinak odkazujeme na informace o zpracov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161eho publika\u010dn\u00edho m\u00e9dia v r\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Kmenov\u00e1 data (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed informace, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); Kontaktn\u00ed data (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); Obsahov\u00e1 data (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a souvisej\u00edc\u00ed informace, jako jsou \u00fadaje o autorstv\u00ed nebo \u010das vytvo\u0159en\u00ed); Data o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). Meta-, komunika\u010dn\u00ed a procesn\u00ed data (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Zp\u011btn\u00e1 vazba (nap\u0159. shroma\u017e\u010fov\u00e1n\u00ed zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm online formul\u00e1\u0159e); Poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost. Bezpe\u010dnostn\u00ed opat\u0159en\u00ed. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Maz\u00e1n\u00ed podle informac\u00ed v sekci \u201eObecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed informace o procesech zpracov\u00e1n\u00ed, postupech a slu\u017eb\u00e1ch:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>UpdraftPlus:<\/strong> Z\u00e1lohovac\u00ed software a ukl\u00e1d\u00e1n\u00ed z\u00e1loh; <strong>Poskytovatel slu\u017eeb:<\/strong> Simba Hosting Ltd., 11, Barringer Way, St. Neots, Cambs., PE19 1LW, GB; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/updraftplus.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/updraftplus.com\/<\/a>. <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/updraftplus.com\/data-protection-and-privacy-centre\/\" target=\"_blank\" rel=\"noopener\">https:\/\/updraftplus.com\/data-protection-and-privacy-centre\/<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m182\">Spr\u00e1va kontakt\u016f a dotaz\u016f<\/h2>\n<p>P\u0159i kontaktov\u00e1n\u00ed n\u00e1s (nap\u0159. po\u0161tou, kontaktn\u00edm formul\u00e1\u0159em, e-mailem, telefonem nebo prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed) a v r\u00e1mci st\u00e1vaj\u00edc\u00edch u\u017eivatelsk\u00fdch a obchodn\u00edch vztah\u016f jsou zpracov\u00e1v\u00e1ny \u00fadaje dotazuj\u00edc\u00edch se osob, pokud je to nezbytn\u00e9 pro zodpov\u011bzen\u00ed kontaktn\u00edch dotaz\u016f a p\u0159\u00edpadn\u00fdch po\u017eadovan\u00fdch opat\u0159en\u00ed.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Kontaktn\u00ed data (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); Obsahov\u00e1 data (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a souvisej\u00edc\u00ed informace, jako jsou \u00fadaje o autorstv\u00ed nebo \u010das vytvo\u0159en\u00ed). Meta-, komunika\u010dn\u00ed a procesn\u00ed data (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partne\u0159i.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Komunikace; Organiza\u010dn\u00ed a administrativn\u00ed postupy; Zp\u011btn\u00e1 vazba (nap\u0159. shroma\u017e\u010fov\u00e1n\u00ed zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm online formul\u00e1\u0159e). Poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Maz\u00e1n\u00ed podle informac\u00ed v sekci \u201eObecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR). Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR). <\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed informace o procesech zpracov\u00e1n\u00ed, postupech a slu\u017eb\u00e1ch:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Kontaktn\u00ed formul\u00e1\u0159:<\/strong> P\u0159i kontaktov\u00e1n\u00ed prost\u0159ednictv\u00edm na\u0161eho kontaktn\u00edho formul\u00e1\u0159e, e-mailu nebo jin\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f zpracov\u00e1v\u00e1me n\u00e1m p\u0159edan\u00e9 osobn\u00ed \u00fadaje pro zodpov\u011bzen\u00ed a vy\u0159\u00edzen\u00ed p\u0159\u00edslu\u0161n\u00e9ho dotazu. To obvykle zahrnuje \u00fadaje jako jm\u00e9no, kontaktn\u00ed informace a p\u0159\u00edpadn\u011b dal\u0161\u00ed informace, kter\u00e9 n\u00e1m jsou sd\u011bleny a jsou nezbytn\u00e9 pro \u0159\u00e1dn\u00e9 vy\u0159\u00edzen\u00ed. Tyto \u00fadaje pou\u017e\u00edv\u00e1me v\u00fdhradn\u011b pro uveden\u00fd \u00fa\u010del kontaktov\u00e1n\u00ed a komunikace; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span>  <\/li>\n<\/ul>\n<h2 id=\"m2555\">Um\u011bl\u00e1 inteligence (AI)<\/h2>\n<p>Pou\u017e\u00edv\u00e1me um\u011blou inteligenci (AI), p\u0159i\u010dem\u017e jsou zpracov\u00e1v\u00e1ny osobn\u00ed \u00fadaje. Specifick\u00e9 \u00fa\u010dely a n\u00e1\u0161 z\u00e1jem na pou\u017e\u00edv\u00e1n\u00ed AI jsou uvedeny n\u00ed\u017ee. Pod AI rozum\u00edme v souladu s pojmem \u201esyst\u00e9m AI\u201c dle \u010dl\u00e1nku 3 odst. 1 na\u0159\u00edzen\u00ed o AI strojov\u011b podporovan\u00fd syst\u00e9m, kter\u00fd je navr\u017een pro v r\u016fzn\u00e9 m\u00ed\u0159e autonomn\u00ed provoz, m\u016f\u017ee b\u00fdt po sv\u00e9m zaveden\u00ed adaptabiln\u00ed a z p\u0159ijat\u00fdch vstup\u016f generuje v\u00fdsledky, jako jsou p\u0159edpov\u011bdi, obsahy, doporu\u010den\u00ed nebo rozhodnut\u00ed, kter\u00e9 mohou ovliv\u0148ovat fyzick\u00e9 nebo virtu\u00e1ln\u00ed prost\u0159ed\u00ed.  <\/p>\n<p>Na\u0161e syst\u00e9my AI jsou pou\u017e\u00edv\u00e1ny s p\u0159\u00edsn\u00fdm dodr\u017eov\u00e1n\u00edm z\u00e1konn\u00fdch p\u0159edpis\u016f. Ty zahrnuj\u00ed jak specifick\u00e9 p\u0159edpisy pro um\u011blou inteligenci, tak p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f. P\u0159itom dodr\u017eujeme zejm\u00e9na z\u00e1sady z\u00e1konnosti, transparentnosti, spravedlnosti, lidsk\u00e9 kontroly, \u00fa\u010delov\u00e9ho omezen\u00ed, minimalizace dat a integrity a d\u016fv\u011brnosti. Zaji\u0161\u0165ujeme, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v\u017edy prob\u00edh\u00e1 na pr\u00e1vn\u00edm z\u00e1klad\u011b. T\u00edm m\u016f\u017ee b\u00fdt bu\u010f souhlas dot\u010den\u00fdch osob, nebo z\u00e1konn\u00e9 povolen\u00ed.    <\/p>\n<p>P\u0159i pou\u017e\u00edv\u00e1n\u00ed extern\u00edch syst\u00e9m\u016f AI pe\u010dliv\u011b vyb\u00edr\u00e1me jejich poskytovatele (d\u00e1le jen \u201eposkytovatel\u00e9 AI\u201c). V souladu s na\u0161imi z\u00e1konn\u00fdmi povinnostmi zaji\u0161\u0165ujeme, aby poskytovatel\u00e9 AI dodr\u017eovali platn\u00e9 p\u0159edpisy. Stejn\u011b tak dodr\u017eujeme na\u0161e povinnosti p\u0159i pou\u017e\u00edv\u00e1n\u00ed nebo provozov\u00e1n\u00ed z\u00edskan\u00fdch slu\u017eeb AI. Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f n\u00e1mi a poskytovateli AI prob\u00edh\u00e1 v\u00fdhradn\u011b na z\u00e1klad\u011b souhlasu nebo z\u00e1konn\u00e9ho opr\u00e1vn\u011bn\u00ed. P\u0159itom klademe zvl\u00e1\u0161tn\u00ed d\u016fraz na transparentnost, spravedlnost a zachov\u00e1n\u00ed lidsk\u00e9 kontroly nad rozhodovac\u00edmi procesy podporovan\u00fdmi AI.    <\/p>\n<p>Pro ochranu zpracov\u00e1van\u00fdch dat implementujeme p\u0159im\u011b\u0159en\u00e1 a robustn\u00ed technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed. Ta zaji\u0161\u0165uj\u00ed integritu a d\u016fv\u011brnost zpracov\u00e1van\u00fdch dat a minimalizuj\u00ed potenci\u00e1ln\u00ed rizika. Pravideln\u00fdmi kontrolami poskytovatel\u016f AI a jejich slu\u017eeb zaji\u0161\u0165ujeme neust\u00e1l\u00e9 dodr\u017eov\u00e1n\u00ed aktu\u00e1ln\u00edch pr\u00e1vn\u00edch a etick\u00fdch standard\u016f.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Obsahov\u00e1 data (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a souvisej\u00edc\u00ed informace, jako jsou \u00fadaje o autorstv\u00ed nebo \u010das vytvo\u0159en\u00ed). Data o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi).<\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb). T\u0159et\u00ed osoby.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Um\u011bl\u00e1 inteligence (AI).<\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Maz\u00e1n\u00ed podle informac\u00ed v sekci \u201eObecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed informace o procesech zpracov\u00e1n\u00ed, postupech a slu\u017eb\u00e1ch:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>ChatGPT:<\/strong> Slu\u017eba zalo\u017een\u00e1 na AI, kter\u00e1 je navr\u017eena tak, aby rozum\u011bla a generovala p\u0159irozen\u00fd jazyk a s n\u00edm souvisej\u00edc\u00ed vstupy a data, analyzovala informace a prov\u00e1d\u011bla p\u0159edpov\u011bdi (\u201eAI\u201c, tj. \u201eum\u011bl\u00e1 inteligence\u201c, je t\u0159eba ch\u00e1pat v platn\u00e9m pr\u00e1vn\u00edm smyslu tohoto pojmu); <strong>Poskytovatel slu\u017eeb:<\/strong> OpenAI Ireland Ltd, 117-126 Sheriff Street Upper, D01 YC43 Dublin 1, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/openai.com\/de-DE\/chatgpt\/overview\/\" target=\"_blank\" rel=\"noopener\">https:\/\/openai.com\/de-DE\/chatgpt\/overview\/<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/openai.com\/de-DE\/policies\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/openai.com\/de-DE\/policies\/privacy-policy\/<\/a>. <strong>Mo\u017enost n\u00e1mitky (Opt-Out):<\/strong> <a href=\"https:\/\/privacy.openai.com\/policies?modal=select-subject\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.openai.com\/policies?modal=select-subject<\/a>.<\/li>\n<li><strong>Google Gemini:<\/strong> Syst\u00e9m poh\u00e1n\u011bn\u00fd um\u011blou inteligenc\u00ed, kter\u00fd byl vyvinut k poskytov\u00e1n\u00ed pokro\u010dil\u00fdch funkc\u00ed zpracov\u00e1n\u00ed jazyka a obrazu. Vyu\u017e\u00edv\u00e1 strojov\u00e9 u\u010den\u00ed k porozum\u011bn\u00ed, generov\u00e1n\u00ed p\u0159irozen\u00e9ho jazyka a anal\u00fdze obraz\u016f, \u010d\u00edm\u017e nab\u00edz\u00ed v\u0161estrann\u00e9 mo\u017enosti pou\u017eit\u00ed v r\u016fzn\u00fdch oblastech; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Cloud EMEA Limited, 70 Sir John Rogerson\u2019s Quay, Dublin 2, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/cloud.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed dat:<\/strong> <a href=\"https:\/\/business.safety.google\/processorterms\/?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/processorterms\/?hl=de<\/a>. <strong>Z\u00e1klad pro p\u0159enosy do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), Standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/business.safety.google\/processorterms\/?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/processorterms\/?hl=de<\/a>), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), Standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/business.safety.google\/processorterms\/?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/processorterms\/?hl=de<\/a>). <\/li>\n<li><strong>Midjourney:<\/strong> Tvorba obr\u00e1zk\u016f generovan\u00fdch AI na z\u00e1klad\u011b textov\u00fdch vstup\u016f, p\u0159izp\u016fsoben\u00ed a vylep\u0161en\u00ed vytvo\u0159en\u00fdch obr\u00e1zk\u016f iterativn\u00edmi vstupy, ukl\u00e1d\u00e1n\u00ed a spr\u00e1va vytvo\u0159en\u00e9ho obsahu, poskytov\u00e1n\u00ed online platformy pro interakci s ostatn\u00edmi u\u017eivateli a sd\u00edlen\u00ed v\u00fdsledk\u016f; <strong>Poskytovatel slu\u017eeb:<\/strong> Midjourney, Inc., 795 Folsom Street, 1st Floor, San Francisco, CA 94107 USA; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.midjourney.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.midjourney.com\/<\/a>. <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/docs.midjourney.com\/docs\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/docs.midjourney.com\/docs\/privacy-policy<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m29\">Cloudov\u00e9 slu\u017eby<\/h2>\n<p>Vyu\u017e\u00edv\u00e1me softwarov\u00e9 slu\u017eby dostupn\u00e9 p\u0159es internet a provozovan\u00e9 na serverech jejich poskytovatel\u016f (tzv. \u201ecloudov\u00e9 slu\u017eby\u201c, ozna\u010dovan\u00e9 tak\u00e9 jako \u201eSoftware as a Service\u201c) pro ukl\u00e1d\u00e1n\u00ed a spr\u00e1vu obsahu (nap\u0159. ukl\u00e1d\u00e1n\u00ed a spr\u00e1va dokument\u016f, v\u00fdm\u011bna dokument\u016f, obsahu a informac\u00ed s konkr\u00e9tn\u00edmi p\u0159\u00edjemci nebo zve\u0159ej\u0148ov\u00e1n\u00ed obsahu a informac\u00ed).<\/p>\n<p>V tomto r\u00e1mci mohou b\u00fdt osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny a ukl\u00e1d\u00e1ny na serverech poskytovatel\u016f, pokud jsou sou\u010d\u00e1st\u00ed komunika\u010dn\u00edch proces\u016f s n\u00e1mi nebo jsou n\u00e1mi jinak zpracov\u00e1v\u00e1ny, jak je uvedeno v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f. K t\u011bmto \u00fadaj\u016fm mohou pat\u0159it zejm\u00e9na kmenov\u00e1 data a kontaktn\u00ed data u\u017eivatel\u016f, data o transakc\u00edch, smlouv\u00e1ch, jin\u00fdch procesech a jejich obsahu. Poskytovatel\u00e9 cloudov\u00fdch slu\u017eeb d\u00e1le zpracov\u00e1vaj\u00ed data o pou\u017e\u00edv\u00e1n\u00ed a metadata, kter\u00e1 jsou jimi pou\u017e\u00edv\u00e1na pro bezpe\u010dnostn\u00ed \u00fa\u010dely a pro optimalizaci slu\u017eeb.  <\/p>\n<p>Pokud pomoc\u00ed cloudov\u00fdch slu\u017eeb poskytujeme formul\u00e1\u0159e nebo jin\u00e9 dokumenty a obsahy pro jin\u00e9 u\u017eivatele nebo ve\u0159ejn\u011b p\u0159\u00edstupn\u00e9 webov\u00e9 str\u00e1nky, mohou poskytovatel\u00e9 ukl\u00e1dat cookies na za\u0159\u00edzen\u00edch u\u017eivatel\u016f pro \u00fa\u010dely webov\u00e9 anal\u00fdzy nebo pro zapamatov\u00e1n\u00ed nastaven\u00ed u\u017eivatel\u016f (nap\u0159. v p\u0159\u00edpad\u011b ovl\u00e1d\u00e1n\u00ed m\u00e9di\u00ed).<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Kmenov\u00e1 data (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed informace, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); Kontaktn\u00ed data (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); Obsahov\u00e1 data (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a souvisej\u00edc\u00ed informace, jako jsou \u00fadaje o autorstv\u00ed nebo \u010das vytvo\u0159en\u00ed). Data o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Z\u00e1jemci; Komunika\u010dn\u00ed partne\u0159i. Obchodn\u00ed a smluvn\u00ed partne\u0159i. <\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy. Informa\u010dn\u011b-technick\u00e1 infrastruktura (provoz a poskytov\u00e1n\u00ed informa\u010dn\u00edch syst\u00e9m\u016f a technick\u00fdch za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010de, servery atd.)). <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Maz\u00e1n\u00ed podle informac\u00ed v sekci \u201eObecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed informace o procesech zpracov\u00e1n\u00ed, postupech a slu\u017eb\u00e1ch:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Google Cloud Storage: <\/strong>Cloudov\u00e9 \u00falo\u017ei\u0161t\u011b, slu\u017eby cloudov\u00e9 infrastruktury a cloudov\u00fd aplika\u010dn\u00ed software; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Cloud EMEA Limited, 70 Sir John Rogerson\u2019s Quay, Dublin 2, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/cloud.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/cloud.google.com\/terms\/data-processing-addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/terms\/data-processing-addendum<\/a>; <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/cloud.google.com\/terms\/eu-model-contract-clause\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/terms\/eu-model-contract-clause<\/a>), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/cloud.google.com\/terms\/eu-model-contract-clause\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/terms\/eu-model-contract-clause<\/a>). <strong>Dal\u0161\u00ed informace:<\/strong> <a href=\"https:\/\/cloud.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/privacy<\/a>.<\/li>\n<li><strong>Microsoft 365 a cloudov\u00e9 slu\u017eby Microsoft: <\/strong>Poskytov\u00e1n\u00ed aplikac\u00ed, ochrana dat a IT syst\u00e9m\u016f a vyu\u017e\u00edv\u00e1n\u00ed syst\u00e9mem generovan\u00fdch protokolov\u00fdch, diagnostick\u00fdch a metadat k pln\u011bn\u00ed smlouvy spole\u010dnost\u00ed Microsoft. Zpracov\u00e1v\u00e1ny jsou kontaktn\u00ed \u00fadaje (jm\u00e9no, e-mailov\u00e1 adresa), obsahov\u00e9 \u00fadaje (soubory, koment\u00e1\u0159e, profily), \u00fadaje o nastaven\u00ed softwaru a invent\u00e1rn\u00ed \u00fadaje, \u00fadaje o konektivit\u011b a konfiguraci za\u0159\u00edzen\u00ed, pracovn\u00ed interakce (p\u0159ilo\u017een\u00ed identifika\u010dn\u00ed karty) a protokolov\u00e1 a metadata. Zpracov\u00e1n\u00ed prob\u00edh\u00e1 za \u00fa\u010delem zv\u00fd\u0161en\u00ed efektivity a produktivity, n\u00e1kladov\u00e9 efektivity, flexibility, mobility, zlep\u0161en\u00ed komunikace, integrace slu\u017eeb Microsoft, bezpe\u010dnosti IT a obchodn\u00edch operac\u00ed spole\u010dnosti Microsoft. Uchov\u00e1v\u00e1n\u00ed \u00fadaj\u016f se \u0159\u00edd\u00ed p\u0159\u00edslu\u0161n\u00fdmi dokumenty a firemn\u00edmi sm\u011brnicemi, u slu\u017eby Defender (ochrana dat a IT syst\u00e9m\u016f) a\u017e 12 m\u011bs\u00edc\u016f, u spr\u00e1vy tisku 10 dn\u00ed. Nav\u00edc jsou shroma\u017e\u010fov\u00e1ny diagnostick\u00e9 \u00fadaje pro stabilitu a vylep\u0161ov\u00e1n\u00ed produkt\u016f; <strong>Poskytovatel slu\u017eeb:<\/strong> Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Irsko; Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/microsoft.com\/de-de\" target=\"_blank\" rel=\"noopener\">https:\/\/microsoft.com\/de-de<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.microsoft.com\/de-de\/privacystatement<\/a>, bezpe\u010dnostn\u00ed pokyny: <a href=\"https:\/\/www.microsoft.com\/de-de\/trustcenter\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/de-de\/trustcenter<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA<\/a>. <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA<\/a>), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA\" target=\"_blank\" rel=\"noopener\">https:\/\/www.microsoft.com\/licensing\/docs\/view\/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA<\/a>).    <\/li>\n<\/ul>\n<h2 id=\"m17\">Newslettery a elektronick\u00e1 ozn\u00e1men\u00ed<\/h2>\n<p>Newslettery, e-maily a dal\u0161\u00ed elektronick\u00e1 ozn\u00e1men\u00ed (d\u00e1le jen \u201enewsletter\u201c) zas\u00edl\u00e1me v\u00fdhradn\u011b se souhlasem p\u0159\u00edjemc\u016f nebo na z\u00e1klad\u011b z\u00e1konn\u00e9ho zmocn\u011bn\u00ed. Pokud jsou v r\u00e1mci p\u0159ihl\u00e1\u0161en\u00ed k newsletteru uvedeny jeho obsahy, jsou tyto obsahy rozhoduj\u00edc\u00ed pro souhlas u\u017eivatel\u016f. Pro p\u0159ihl\u00e1\u0161en\u00ed k na\u0161emu newsletteru obvykle posta\u010duje uveden\u00ed va\u0161\u00ed e-mailov\u00e9 adresy. Abychom v\u00e1m v\u0161ak mohli nab\u00eddnout personalizovan\u00e9 slu\u017eby, m\u016f\u017eeme v\u00e1s po\u017e\u00e1dat o uveden\u00ed jm\u00e9na pro osobn\u00ed osloven\u00ed v newsletteru nebo o dal\u0161\u00ed informace, pokud jsou pro \u00fa\u010dely newsletteru nezbytn\u00e9.   <\/p>\n<p>V\u00fdmaz a omezen\u00ed zpracov\u00e1n\u00ed: Odhl\u00e1\u0161en\u00e9 e-mailov\u00e9 adresy m\u016f\u017eeme na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f uchov\u00e1vat a\u017e t\u0159i roky, ne\u017e je vyma\u017eeme, abychom mohli prok\u00e1zat d\u0159\u00edve ud\u011blen\u00fd souhlas. Zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f je omezeno na \u00fa\u010del p\u0159\u00edpadn\u00e9 obrany proti n\u00e1rok\u016fm. Individu\u00e1ln\u00ed \u017e\u00e1dost o v\u00fdmaz je mo\u017en\u00e1 kdykoli, pokud je sou\u010dasn\u011b potvrzena d\u0159\u00edv\u011bj\u0161\u00ed existence souhlasu. V p\u0159\u00edpad\u011b povinnosti trvale respektovat n\u00e1mitky si vyhrazujeme pr\u00e1vo ulo\u017eit e-mailovou adresu v\u00fdhradn\u011b pro tento \u00fa\u010del do seznamu blokovan\u00fdch adres (tzv. \u201eblocklist\u201c).   <\/p>\n<p>Protokolov\u00e1n\u00ed procesu p\u0159ihl\u00e1\u0161en\u00ed prob\u00edh\u00e1 na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f za \u00fa\u010delem prok\u00e1z\u00e1n\u00ed jeho \u0159\u00e1dn\u00e9ho pr\u016fb\u011bhu. Pokud pov\u011b\u0159\u00edme zas\u00edl\u00e1n\u00edm e-mail\u016f poskytovatele slu\u017eeb, d\u011bje se tak na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f na efektivn\u00edm a bezpe\u010dn\u00e9m syst\u00e9mu zas\u00edl\u00e1n\u00ed. <\/p>\n<p><strong>Obsah:<\/strong> Informace o n\u00e1s, na\u0161ich slu\u017eb\u00e1ch, akc\u00edch a nab\u00eddk\u00e1ch.<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Kmenov\u00e9 \u00fadaje (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed informace, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); metadata, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00e9 str\u00e1nky a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, pou\u017eit\u00e9 typy za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). <\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> Komunika\u010dn\u00ed partne\u0159i.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> P\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou). M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f). <\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR). <\/li>\n<li><strong>Mo\u017enost n\u00e1mitky (Opt-Out): <\/strong>Odb\u011br na\u0161eho newsletteru m\u016f\u017eete kdykoli zru\u0161it, tj. odvolat sv\u016fj souhlas, resp. vzn\u00e9st n\u00e1mitku proti dal\u0161\u00edmu zas\u00edl\u00e1n\u00ed. Odkaz pro zru\u0161en\u00ed odb\u011bru newsletteru najdete bu\u010f na konci ka\u017ed\u00e9ho newsletteru, nebo m\u016f\u017eete vyu\u017e\u00edt n\u011bkterou z v\u00fd\u0161e uveden\u00fdch mo\u017enost\u00ed kontaktu, nejl\u00e9pe e-mail.<\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed pokyny k proces\u016fm zpracov\u00e1n\u00ed, postup\u016fm a slu\u017eb\u00e1m:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>M\u011b\u0159en\u00ed m\u00edry otev\u0159en\u00ed a proklik\u016f: <\/strong>Newslettery obsahuj\u00ed tzv. \u201eweb beacon\u201c, tj. soubor o velikosti pixelu, kter\u00fd se p\u0159i otev\u0159en\u00ed newsletteru st\u00e1hne z na\u0161eho serveru, resp. ze serveru poskytovatele slu\u017eeb, pokud jej vyu\u017e\u00edv\u00e1me. V r\u00e1mci tohoto sta\u017een\u00ed jsou nejprve shroma\u017e\u010fov\u00e1ny technick\u00e9 informace, jako jsou \u00fadaje o prohl\u00ed\u017ee\u010di a va\u0161em syst\u00e9mu, a tak\u00e9 va\u0161e IP adresa a \u010das sta\u017een\u00ed. Tyto informace jsou vyu\u017e\u00edv\u00e1ny k technick\u00e9mu vylep\u0161en\u00ed na\u0161eho newsletteru na z\u00e1klad\u011b technick\u00fdch \u00fadaj\u016f nebo c\u00edlov\u00fdch skupin a jejich \u010dten\u00e1\u0159sk\u00e9ho chov\u00e1n\u00ed na z\u00e1klad\u011b m\u00edst sta\u017een\u00ed (kter\u00e1 lze ur\u010dit pomoc\u00ed IP adresy) nebo \u010das\u016f p\u0159\u00edstupu. Tato anal\u00fdza zahrnuje tak\u00e9 zji\u0161t\u011bn\u00ed, zda a kdy jsou newslettery otev\u00edr\u00e1ny a na kter\u00e9 odkazy u\u017eivatel\u00e9 klikaj\u00ed. Shrom\u00e1\u017ed\u011bn\u00e9 informace jsou p\u0159i\u0159azeny k jednotliv\u00fdm p\u0159\u00edjemc\u016fm newsletteru a ulo\u017eeny v jejich profilech a\u017e do jejich vymaz\u00e1n\u00ed. Na tomto z\u00e1klad\u011b jsou vytv\u00e1\u0159eny u\u017eivatelsk\u00e9 profily, v nich\u017e je ulo\u017eeno chov\u00e1n\u00ed a vlastnosti u\u017eivatel\u016f. M\u011b\u0159en\u00ed m\u00edry otev\u0159en\u00ed a proklik\u016f, jako\u017e i ukl\u00e1d\u00e1n\u00ed v\u00fdsledk\u016f m\u011b\u0159en\u00ed do profil\u016f u\u017eivatel\u016f a jejich dal\u0161\u00ed zpracov\u00e1n\u00ed prob\u00edh\u00e1 na z\u00e1klad\u011b souhlasu u\u017eivatel\u016f. Samostatn\u00e9 odvol\u00e1n\u00ed m\u011b\u0159en\u00ed \u00fasp\u011b\u0161nosti bohu\u017eel nen\u00ed mo\u017en\u00e9, v takov\u00e9m p\u0159\u00edpad\u011b je nutn\u00e9 zru\u0161it cel\u00e9 p\u0159edplatn\u00e9 newsletteru, resp. vzn\u00e9st n\u00e1mitku. V takov\u00e9m p\u0159\u00edpad\u011b budou ulo\u017een\u00e9 informace v profilu vymaz\u00e1ny; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR).<\/span>        <\/li>\n<li><strong>Brevo: <\/strong>Slu\u017eby pro zas\u00edl\u00e1n\u00ed e-mail\u016f a automatizaci; <strong>Poskytovatel slu\u017eeb:<\/strong> Sendinblue GmbH, K\u00f6penicker Str. 126, 10179 Berl\u00edn, N\u011bmecko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.brevo.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.brevo.com\/legal\/privacypolicy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/legal\/privacypolicy\/<\/a>. <strong>Smlouva o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f:<\/strong> Poskytuje poskytovatel slu\u017eeb.<\/li>\n<\/ul>\n<h2 id=\"m638\">Reklamn\u00ed komunikace prost\u0159ednictv\u00edm e-mailu, po\u0161ty, faxu nebo telefonu<\/h2>\n<p>Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pro \u00fa\u010dely reklamn\u00ed komunikace, kter\u00e1 m\u016f\u017ee prob\u00edhat r\u016fzn\u00fdmi kan\u00e1ly, jako je nap\u0159. e-mail, telefon, po\u0161ta nebo fax, v souladu se z\u00e1konn\u00fdmi po\u017eadavky.<\/p>\n<p>P\u0159\u00edjemci maj\u00ed pr\u00e1vo kdykoli odvolat ud\u011blen\u00fd souhlas nebo kdykoli bezplatn\u011b vzn\u00e9st n\u00e1mitku proti reklamn\u00ed komunikaci prost\u0159ednictv\u00edm v\u00fd\u0161e uveden\u00fdch mo\u017enost\u00ed kontaktu.<\/p>\n<p>Po odvol\u00e1n\u00ed souhlasu nebo vznesen\u00ed n\u00e1mitky uchov\u00e1v\u00e1me \u00fadaje pot\u0159ebn\u00e9 k prok\u00e1z\u00e1n\u00ed dosavadn\u00edho opr\u00e1vn\u011bn\u00ed ke kontaktov\u00e1n\u00ed nebo zas\u00edl\u00e1n\u00ed a\u017e po dobu t\u0159\u00ed let od konce roku, v n\u011bm\u017e do\u0161lo k odvol\u00e1n\u00ed nebo n\u00e1mitce, a to na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f. Zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f je omezeno na \u00fa\u010del p\u0159\u00edpadn\u00e9 obrany proti n\u00e1rok\u016fm. Na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu trvale respektovat odvol\u00e1n\u00ed souhlasu, resp. n\u00e1mitku u\u017eivatel\u016f, d\u00e1le uchov\u00e1v\u00e1me \u00fadaje pot\u0159ebn\u00e9 k zamezen\u00ed op\u011btovn\u00e9ho kontaktov\u00e1n\u00ed (nap\u0159. v z\u00e1vislosti na komunika\u010dn\u00edm kan\u00e1lu e-mailovou adresu, telefonn\u00ed \u010d\u00edslo, jm\u00e9no).  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Kmenov\u00e9 \u00fadaje (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed informace, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla). Obsahov\u00e9 \u00fadaje (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky, jako\u017e i informace, kter\u00e9 se jich t\u00fdkaj\u00ed, jako jsou nap\u0159. \u00fadaje o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> Komunika\u010dn\u00ed partne\u0159i.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> P\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou); marketing. Podpora prodeje.<\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a v\u00fdmaz:<\/strong> V\u00fdmaz v souladu s \u00fadaji v \u010d\u00e1sti \u201eObecn\u00e9 informace o uchov\u00e1v\u00e1n\u00ed a v\u00fdmazu \u00fadaj\u016f\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m237\">Sout\u011b\u017ee a v\u00fdb\u011brov\u00e1 \u0159\u00edzen\u00ed<\/h2>\n<p>Osobn\u00ed \u00fadaje \u00fa\u010dastn\u00edk\u016f sout\u011b\u017e\u00ed a v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed zpracov\u00e1v\u00e1me pouze v souladu s p\u0159\u00edslu\u0161n\u00fdmi ustanoven\u00edmi o ochran\u011b osobn\u00edch \u00fadaj\u016f, pokud je zpracov\u00e1n\u00ed smluvn\u011b nezbytn\u00e9 pro poskytov\u00e1n\u00ed, realizaci a vy\u0159\u00edzen\u00ed sout\u011b\u017ee, pokud \u00fa\u010dastn\u00edci se zpracov\u00e1n\u00edm souhlasili nebo pokud zpracov\u00e1n\u00ed slou\u017e\u00ed na\u0161im opr\u00e1vn\u011bn\u00fdm z\u00e1jm\u016fm (nap\u0159. na bezpe\u010dnosti sout\u011b\u017ee nebo ochran\u011b na\u0161ich z\u00e1jm\u016f p\u0159ed zneu\u017eit\u00edm prost\u0159ednictv\u00edm p\u0159\u00edpadn\u00e9ho zaznamen\u00e1v\u00e1n\u00ed IP adres p\u0159i odes\u00edl\u00e1n\u00ed sout\u011b\u017en\u00edch p\u0159\u00edsp\u011bvk\u016f).<\/p>\n<p>Pokud jsou v r\u00e1mci sout\u011b\u017e\u00ed zve\u0159ej\u0148ov\u00e1ny p\u0159\u00edsp\u011bvky \u00fa\u010dastn\u00edk\u016f (nap\u0159. v r\u00e1mci hlasov\u00e1n\u00ed nebo prezentace sout\u011b\u017en\u00edch p\u0159\u00edsp\u011bvk\u016f, resp. v\u00fdherc\u016f nebo informov\u00e1n\u00ed o sout\u011b\u017ei), upozor\u0148ujeme, \u017ee v t\u00e9to souvislosti mohou b\u00fdt zve\u0159ejn\u011bna i jm\u00e9na \u00fa\u010dastn\u00edk\u016f. \u00da\u010dastn\u00edci proti tomu mohou kdykoli vzn\u00e9st n\u00e1mitku. <\/p>\n<p>Pokud se sout\u011b\u017e kon\u00e1 v r\u00e1mci online platformy nebo soci\u00e1ln\u00ed s\u00edt\u011b (nap\u0159. Facebook nebo Instagram, d\u00e1le jen \u201eonline platforma\u201c), plat\u00ed nav\u00edc podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed a ochrany osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch platforem. V t\u011bchto p\u0159\u00edpadech upozor\u0148ujeme, \u017ee jsme odpov\u011bdn\u00ed za \u00fadaje \u00fa\u010dastn\u00edk\u016f sd\u011blen\u00e9 v r\u00e1mci sout\u011b\u017ee a dotazy t\u00fdkaj\u00edc\u00ed se sout\u011b\u017ee je t\u0159eba sm\u011b\u0159ovat na n\u00e1s. <\/p>\n<p>\u00dadaje \u00fa\u010dastn\u00edk\u016f budou vymaz\u00e1ny, jakmile bude sout\u011b\u017e nebo v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed ukon\u010deno a \u00fadaje ji\u017e nebudou zapot\u0159eb\u00ed k informov\u00e1n\u00ed v\u00fdherc\u016f nebo proto, \u017ee ji\u017e nelze o\u010dek\u00e1vat dotazy k sout\u011b\u017ei. \u00dadaje \u00fa\u010dastn\u00edk\u016f jsou z\u00e1sadn\u011b vymaz\u00e1ny nejpozd\u011bji 6 m\u011bs\u00edc\u016f po skon\u010den\u00ed sout\u011b\u017ee. \u00dadaje v\u00fdherc\u016f mohou b\u00fdt uchov\u00e1v\u00e1ny d\u00e9le, aby bylo mo\u017en\u00e9 nap\u0159. zodpov\u011bd\u011bt dotazy k v\u00fdhr\u00e1m nebo splnit pln\u011bn\u00ed z v\u00fdher; v takov\u00e9m p\u0159\u00edpad\u011b se doba uchov\u00e1v\u00e1n\u00ed \u0159\u00edd\u00ed typem v\u00fdhry a \u010din\u00ed nap\u0159. u v\u011bc\u00ed nebo slu\u017eeb a\u017e t\u0159i roky, aby bylo mo\u017en\u00e9 vy\u0159\u00eddit nap\u0159. p\u0159\u00edpady z\u00e1ruky. D\u00e1le mohou b\u00fdt \u00fadaje \u00fa\u010dastn\u00edk\u016f ulo\u017eeny d\u00e9le, nap\u0159. ve form\u011b informov\u00e1n\u00ed o sout\u011b\u017ei v online a offline m\u00e9di\u00edch.   <\/p>\n<p>Pokud byly \u00fadaje v r\u00e1mci sout\u011b\u017ee shrom\u00e1\u017ed\u011bny i pro jin\u00e9 \u00fa\u010dely, \u0159\u00edd\u00ed se jejich zpracov\u00e1n\u00ed a doba uchov\u00e1v\u00e1n\u00ed informacemi o ochran\u011b osobn\u00edch \u00fadaj\u016f pro toto pou\u017eit\u00ed (nap\u0159. v p\u0159\u00edpad\u011b p\u0159ihl\u00e1\u0161en\u00ed k newsletteru v r\u00e1mci sout\u011b\u017ee).<\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Kmenov\u00e9 \u00fadaje (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed informace, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla). Obsahov\u00e9 \u00fadaje (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky, jako\u017e i informace, kter\u00e9 se jich t\u00fdkaj\u00ed, jako jsou nap\u0159. \u00fadaje o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> \u00da\u010dastn\u00edci sout\u011b\u017e\u00ed a v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed.<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Realizace sout\u011b\u017e\u00ed a v\u00fdb\u011brov\u00fdch \u0159\u00edzen\u00ed.<\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a v\u00fdmaz:<\/strong> V\u00fdmaz v souladu s \u00fadaji v \u010d\u00e1sti \u201eObecn\u00e9 informace o uchov\u00e1v\u00e1n\u00ed a v\u00fdmazu \u00fadaj\u016f\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<h2 id=\"m263\">Webov\u00e1 anal\u00fdza, monitoring a optimalizace<\/h2>\n<p>Webov\u00e1 anal\u00fdza (ozna\u010dovan\u00e1 tak\u00e9 jako \u201em\u011b\u0159en\u00ed dosahu\u201c) slou\u017e\u00ed k vyhodnocov\u00e1n\u00ed tok\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed, z\u00e1jmy nebo demografick\u00e9 informace o n\u00e1v\u0161t\u011bvn\u00edc\u00edch, jako je nap\u0159\u00edklad v\u011bk nebo pohlav\u00ed, ve form\u011b pseudonymn\u00edch hodnot. Pomoc\u00ed anal\u00fdzy dosahu m\u016f\u017eeme nap\u0159\u00edklad rozpoznat, v jakou dobu je na\u0161e online nab\u00eddka nebo jej\u00ed funkce, pop\u0159\u00edpad\u011b obsah, nej\u010dast\u011bji vyu\u017e\u00edv\u00e1na, nebo vyb\u00edzet k opakovan\u00e9mu pou\u017eit\u00ed. Stejn\u011b tak jsme schopni pochopit, kter\u00e9 oblasti vy\u017eaduj\u00ed optimalizaci.  <\/p>\n<p>Krom\u011b webov\u00e9 anal\u00fdzy m\u016f\u017eeme pou\u017e\u00edvat tak\u00e9 testovac\u00ed postupy, abychom nap\u0159\u00edklad otestovali a optimalizovali r\u016fzn\u00e9 verze na\u0161\u00ed online nab\u00eddky nebo jej\u00edch sou\u010d\u00e1st\u00ed.<\/p>\n<p>Pokud nen\u00ed n\u00ed\u017ee uvedeno jinak, mohou b\u00fdt pro tyto \u00fa\u010dely vytv\u00e1\u0159eny profily, tedy \u00fadaje shrnut\u00e9 do jednoho procesu pou\u017e\u00edv\u00e1n\u00ed, a informace mohou b\u00fdt ukl\u00e1d\u00e1ny v prohl\u00ed\u017ee\u010di, resp. v koncov\u00e9m za\u0159\u00edzen\u00ed a n\u00e1sledn\u011b z nich na\u010d\u00edt\u00e1ny. Mezi shroma\u017e\u010fovan\u00e9 \u00fadaje pat\u0159\u00ed zejm\u00e9na nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky a tam pou\u017eit\u00e9 prvky, jako\u017e i technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a \u00fadaje o \u010dasech pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm sv\u00fdch \u00fadaj\u016f o poloze v\u016f\u010di n\u00e1m nebo v\u016f\u010di poskytovatel\u016fm n\u00e1mi vyu\u017e\u00edvan\u00fdch slu\u017eeb, je mo\u017en\u00e9 i zpracov\u00e1n\u00ed \u00fadaj\u016f o poloze.  <\/p>\n<p>Krom\u011b toho jsou ukl\u00e1d\u00e1ny IP adresy u\u017eivatel\u016f. Pou\u017e\u00edv\u00e1me v\u0161ak postup maskov\u00e1n\u00ed IP adres (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy) za \u00fa\u010delem ochrany u\u017eivatel\u016f. Obecn\u011b se v r\u00e1mci webov\u00e9 anal\u00fdzy, A\/B testov\u00e1n\u00ed a optimalizace neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje u\u017eivatel\u016f (jako nap\u0159. e-mailov\u00e9 adresy nebo jm\u00e9na), n\u00fdbr\u017e pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 pou\u017eit\u00e9ho softwaru nezn\u00e1me skute\u010dnou identitu u\u017eivatel\u016f, ale pouze \u00fadaje ulo\u017een\u00e9 v jejich profilech pro \u00fa\u010dely p\u0159\u00edslu\u0161n\u00fdch postup\u016f.   <\/p>\n<p>Pokyny k pr\u00e1vn\u00edm z\u00e1klad\u016fm: Pokud u\u017eivatele \u017e\u00e1d\u00e1me o souhlas s vyu\u017eit\u00edm poskytovatel\u016f t\u0159et\u00edch stran, p\u0159edstavuje pr\u00e1vn\u00ed z\u00e1klad zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s r\u00e1di upozornili tak\u00e9 na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00e9 str\u00e1nky a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, pou\u017eit\u00e9 typy za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). Metadata, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). <\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f); profily s informacemi o u\u017eivatel\u00edch (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f). Poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a v\u00fdmaz:<\/strong> V\u00fdmaz v souladu s \u00fadaji v \u010d\u00e1sti \u201eObecn\u00e9 informace o uchov\u00e1v\u00e1n\u00ed a v\u00fdmazu \u00fadaj\u016f\u201c. Ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie po dobu a\u017e 2 let (pokud nen\u00ed uvedeno jinak, mohou b\u00fdt soubory cookie a podobn\u00e9 metody ukl\u00e1d\u00e1n\u00ed ulo\u017eeny v za\u0159\u00edzen\u00edch u\u017eivatel\u016f po dobu dvou let). <\/li>\n<li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> Maskov\u00e1n\u00ed IP adresy (pseudonymizace IP adresy).<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR). <\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed pokyny k proces\u016fm zpracov\u00e1n\u00ed, postup\u016fm a slu\u017eb\u00e1m:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Google Analytics: <\/strong>Google Analytics pou\u017e\u00edv\u00e1me k m\u011b\u0159en\u00ed a anal\u00fdze vyu\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky na z\u00e1klad\u011b pseudonymn\u00edho identifika\u010dn\u00edho \u010d\u00edsla u\u017eivatele. Toto identifika\u010dn\u00ed \u010d\u00edslo neobsahuje \u017e\u00e1dn\u00e9 jednozna\u010dn\u00e9 \u00fadaje, jako jsou jm\u00e9na nebo e-mailov\u00e9 adresy. Slou\u017e\u00ed k p\u0159i\u0159azen\u00ed analytick\u00fdch informac\u00ed ke koncov\u00e9mu za\u0159\u00edzen\u00ed, aby bylo mo\u017en\u00e9 rozpoznat, jak\u00fd obsah u\u017eivatel\u00e9 v r\u00e1mci jednoho nebo r\u016fzn\u00fdch proces\u016f pou\u017e\u00edv\u00e1n\u00ed vyvolali, jak\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy pou\u017eili, zda jej vyvolali znovu nebo zda interagovali s na\u0161\u00ed online nab\u00eddkou. Stejn\u011b tak se ukl\u00e1d\u00e1 \u010das pou\u017e\u00edv\u00e1n\u00ed a jeho trv\u00e1n\u00ed, jako\u017e i zdroje u\u017eivatel\u016f, kter\u00e9 odkazuj\u00ed na na\u0161i online nab\u00eddku, a technick\u00e9 aspekty jejich koncov\u00fdch za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010d\u016f.<br \/>P\u0159itom jsou vytv\u00e1\u0159eny pseudonymn\u00ed profily u\u017eivatel\u016f s informacemi z pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch za\u0159\u00edzen\u00ed, p\u0159i\u010dem\u017e mohou b\u00fdt pou\u017e\u00edv\u00e1ny soubory cookie. Google Analytics neprotokoluje ani neukl\u00e1d\u00e1 jednotliv\u00e9 IP adresy u\u017eivatel\u016f z EU. Slu\u017eba Analytics v\u0161ak poskytuje hrub\u00e9 \u00fadaje o geografick\u00e9 poloze t\u00edm, \u017ee z IP adres odvozuje n\u00e1sleduj\u00edc\u00ed metadata: m\u011bsto (a odvozenou zem\u011bpisnou \u0161\u00ed\u0159ku a d\u00e9lku m\u011bsta), kontinent, zemi, region, subkontinent (a prot\u011bj\u0161ky zalo\u017een\u00e9 na ID). U datov\u00e9ho provozu v EU jsou \u00fadaje o IP adres\u00e1ch pou\u017e\u00edv\u00e1ny v\u00fdhradn\u011b pro toto odvozen\u00ed geoloka\u010dn\u00edch \u00fadaj\u016f a pot\u00e9 jsou okam\u017eit\u011b vymaz\u00e1ny. Nejsou protokolov\u00e1ny, nejsou p\u0159\u00edstupn\u00e9 a nejsou vyu\u017e\u00edv\u00e1ny pro dal\u0161\u00ed \u00fa\u010dely. Kdy\u017e Google Analytics shroma\u017e\u010fuje nam\u011b\u0159en\u00e1 data, jsou v\u0161echny dotazy na IP adresy prov\u00e1d\u011bny na serverech v EU, ne\u017e je provoz p\u0159esm\u011brov\u00e1n na servery Analytics ke zpracov\u00e1n\u00ed; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko;           <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR);  <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/<\/a>; <strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> Maskov\u00e1n\u00ed IP adresy (pseudonymizace IP adresy); <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/business.safety.google\/adsprocessorterms\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms\/<\/a>; <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>); <strong>Mo\u017enost n\u00e1mitky (Opt-Out):<\/strong> Opt-Out-Plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=cs<\/a>, nastaven\u00ed pro zobrazov\u00e1n\u00ed reklam: <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:\/\/myadcenter.google.com\/personalizationoff<\/a>. <strong>Dal\u0161\u00ed informace:<\/strong> <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a> (typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00fdch \u00fadaj\u016f).     <\/li>\n<li><strong>Google Tag Manager: <\/strong>Pou\u017e\u00edv\u00e1me Google Tag Manager, software od spole\u010dnosti Google, kter\u00fd n\u00e1m umo\u017e\u0148uje centr\u00e1ln\u011b spravovat tzv. zna\u010dky webov\u00fdch str\u00e1nek prost\u0159ednictv\u00edm u\u017eivatelsk\u00e9ho rozhran\u00ed. Zna\u010dky jsou mal\u00e9 kousky k\u00f3du na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 slou\u017e\u00ed k zaznamen\u00e1v\u00e1n\u00ed a anal\u00fdze aktivit n\u00e1v\u0161t\u011bvn\u00edk\u016f. Tato technologie n\u00e1m pom\u00e1h\u00e1 vylep\u0161ovat na\u0161e webov\u00e9 str\u00e1nky a obsah na nich nab\u00edzen\u00fd. Samotn\u00fd Google Tag Manager nevytv\u00e1\u0159\u00ed u\u017eivatelsk\u00e9 profily, neukl\u00e1d\u00e1 soubory cookie s u\u017eivatelsk\u00fdmi profily a neprov\u00e1d\u00ed samostatn\u00e9 anal\u00fdzy. Jeho funkce se omezuje na zjednodu\u0161en\u00ed a zefektivn\u011bn\u00ed integrace a spr\u00e1vy n\u00e1stroj\u016f a slu\u017eeb, kter\u00e9 na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me. P\u0159esto je p\u0159i pou\u017e\u00edv\u00e1n\u00ed Google Tag Manageru IP adresa u\u017eivatel\u016f p\u0159ed\u00e1v\u00e1na spole\u010dnosti Google, co\u017e je z technick\u00fdch d\u016fvod\u016f nezbytn\u00e9 pro implementaci n\u00e1mi pou\u017e\u00edvan\u00fdch slu\u017eeb. P\u0159itom mohou b\u00fdt tak\u00e9 nastaveny soubory cookie. Toto zpracov\u00e1n\u00ed \u00fadaj\u016f v\u0161ak prob\u00edh\u00e1 pouze tehdy, pokud jsou prost\u0159ednictv\u00edm Tag Manageru integrov\u00e1ny slu\u017eby. Podrobn\u011bj\u0161\u00ed informace o t\u011bchto slu\u017eb\u00e1ch a jejich zpracov\u00e1n\u00ed \u00fadaj\u016f naleznete v dal\u0161\u00edch \u010d\u00e1stech t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f:<\/strong>        <br \/><a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>. <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>).<\/li>\n<\/ul>\n<h2 id=\"m264\">Online marketing<\/h2>\n<p>Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pro \u00fa\u010dely online marketingu, co\u017e m\u016f\u017ee zahrnovat zejm\u00e9na marketing reklamn\u00edch ploch nebo zobrazov\u00e1n\u00ed reklamn\u00edho a jin\u00e9ho obsahu (souhrnn\u011b ozna\u010dovan\u00e9ho jako \u201eobsah\u201c) na z\u00e1klad\u011b potenci\u00e1ln\u00edch z\u00e1jm\u016f u\u017eivatel\u016f a m\u011b\u0159en\u00ed jejich efektivity.<\/p>\n<p>Pro tyto \u00fa\u010dely jsou vytv\u00e1\u0159eny tzv. u\u017eivatelsk\u00e9 profily a ukl\u00e1d\u00e1ny do souboru (tzv. \u201ecookie\u201c) nebo jsou pou\u017e\u00edv\u00e1ny podobn\u00e9 postupy, pomoc\u00ed nich\u017e jsou ukl\u00e1d\u00e1ny \u00fadaje o u\u017eivateli relevantn\u00ed pro zobrazen\u00ed v\u00fd\u0161e uveden\u00e9ho obsahu. To m\u016f\u017ee zahrnovat nap\u0159\u00edklad prohl\u00ed\u017een\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, pou\u017e\u00edvan\u00e9 online s\u00edt\u011b, ale tak\u00e9 komunika\u010dn\u00ed partnery a technick\u00e9 \u00fadaje, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o \u010dasech pou\u017e\u00edv\u00e1n\u00ed a pou\u017e\u00edvan\u00fdch funkc\u00edch. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm sv\u00fdch \u00fadaj\u016f o poloze, mohou b\u00fdt zpracov\u00e1v\u00e1ny i tyto \u00fadaje.  <\/p>\n<p>Krom\u011b toho jsou ukl\u00e1d\u00e1ny IP adresy u\u017eivatel\u016f. Pou\u017e\u00edv\u00e1me v\u0161ak dostupn\u00e9 postupy maskov\u00e1n\u00ed IP adres (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy) za \u00fa\u010delem ochrany u\u017eivatel\u016f. Obecn\u011b se v r\u00e1mci online marketingov\u00fdch postup\u016f neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje u\u017eivatel\u016f (jako nap\u0159. e-mailov\u00e9 adresy nebo jm\u00e9na), n\u00fdbr\u017e pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 online marketingov\u00fdch postup\u016f nezn\u00e1me skute\u010dnou identitu u\u017eivatele, ale pouze \u00fadaje ulo\u017een\u00e9 v jejich profilech.   <\/p>\n<p>\u00dadaje v profilech se zpravidla ukl\u00e1daj\u00ed do soubor\u016f cookie nebo pomoc\u00ed podobn\u00fdch postup\u016f. Tyto soubory cookie lze pozd\u011bji obecn\u011b na\u010d\u00edst i na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 pou\u017e\u00edvaj\u00ed stejn\u00fd online marketingov\u00fd postup, a analyzovat je za \u00fa\u010delem zobrazen\u00ed obsahu, jako\u017e i doplnit o dal\u0161\u00ed \u00fadaje a ulo\u017eit na serveru poskytovatele online marketingov\u00e9ho postupu. <\/p>\n<p>V\u00fdjime\u010dn\u011b je mo\u017en\u00e9 p\u0159i\u0159adit jasn\u00e9 \u00fadaje k profil\u016fm, a to p\u0159edev\u0161\u00edm tehdy, pokud jsou u\u017eivatel\u00e9 nap\u0159\u00edklad \u010dleny soci\u00e1ln\u00ed s\u00edt\u011b, jej\u00ed\u017e online marketingov\u00fd postup pou\u017e\u00edv\u00e1me, a s\u00ed\u0165 propoj\u00ed u\u017eivatelsk\u00e9 profily s v\u00fd\u0161e uveden\u00fdmi \u00fadaji. Pros\u00edme o vzet\u00ed na v\u011bdom\u00ed, \u017ee u\u017eivatel\u00e9 mohou s poskytovateli uzav\u0159\u00edt dal\u0161\u00ed dohody, nap\u0159\u00edklad prost\u0159ednictv\u00edm souhlasu v r\u00e1mci registrace. <\/p>\n<p>Z\u00e1sadn\u011b z\u00edsk\u00e1v\u00e1me p\u0159\u00edstup pouze k souhrnn\u00fdm informac\u00edm o \u00fasp\u011b\u0161nosti na\u0161ich reklam. V r\u00e1mci tzv. m\u011b\u0159en\u00ed konverz\u00ed v\u0161ak m\u016f\u017eeme kontrolovat, kter\u00e9 z na\u0161ich online marketingov\u00fdch postup\u016f vedly k tzv. konverzi, tj. nap\u0159\u00edklad k uzav\u0159en\u00ed smlouvy s n\u00e1mi. M\u011b\u0159en\u00ed konverz\u00ed se pou\u017e\u00edv\u00e1 v\u00fdhradn\u011b k anal\u00fdze \u00fasp\u011b\u0161nosti na\u0161ich marketingov\u00fdch opat\u0159en\u00ed.  <\/p>\n<p>Pokud nen\u00ed uvedeno jinak, pros\u00edme v\u00e1s, abyste vych\u00e1zeli z toho, \u017ee pou\u017eit\u00e9 soubory cookie budou ulo\u017eeny po dobu dvou let.<\/p>\n<p><strong>Pokyny k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud u\u017eivatele \u017e\u00e1d\u00e1me o souhlas s vyu\u017eit\u00edm poskytovatel\u016f t\u0159et\u00edch stran, p\u0159edstavuje pr\u00e1vn\u00ed z\u00e1klad zpracov\u00e1n\u00ed \u00fadaj\u016f svolen\u00ed. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s r\u00e1di upozornili tak\u00e9 na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.  <\/p>\n<p><strong>Pokyny k odvol\u00e1n\u00ed a n\u00e1mitce:<\/strong><\/p>\n<p>Odkazujeme na informace o ochran\u011b osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f a na mo\u017enosti n\u00e1mitky (tzv. \u201eopt-out\u201c) uveden\u00e9 u poskytovatel\u016f. Pokud nebyla uvedena \u017e\u00e1dn\u00e1 explicitn\u00ed mo\u017enost opt-out, existuje jednak mo\u017enost, \u017ee soubory cookie vypnete v nastaven\u00ed sv\u00e9ho prohl\u00ed\u017ee\u010de. T\u00edm v\u0161ak mohou b\u00fdt omezeny funkce na\u0161\u00ed online nab\u00eddky. Doporu\u010dujeme proto nav\u00edc n\u00e1sleduj\u00edc\u00ed mo\u017enosti opt-out, kter\u00e9 jsou nab\u00edzeny souhrnn\u011b pro p\u0159\u00edslu\u0161n\u00e9 oblasti:   <\/p>\n<p>a) Evropa: <a href=\"https:\/\/www.youronlinechoices.eu\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.eu.<\/a><\/p>\n<p>b) Kanada: <a href=\"https:\/\/youradchoices.ca\/\" target=\"_blank\" rel=\"noopener\">https:\/\/youradchoices.ca\/.<\/a><\/p>\n<p>c) USA: <a href=\"https:\/\/optout.aboutads.info\/\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info\/.<\/a><\/p>\n<p>d) Nadregion\u00e1ln\u011b: <a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info.<\/a><\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy \u00fadaj\u016f:<\/strong> Obsahov\u00e9 \u00fadaje (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky, jako\u017e i informace, kter\u00e9 se jich t\u00fdkaj\u00ed, jako jsou nap\u0159. \u00fadaje o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed); \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00e9 str\u00e1nky a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, pou\u017eit\u00e9 typy za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi); metadata, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). Event data (Facebook) (\u201eevent data\u201c jsou informace, kter\u00e9 jsou nap\u0159\u00edklad prost\u0159ednictv\u00edm Meta pixelu (a\u0165 u\u017e p\u0159es aplikace nebo jin\u00e9 kan\u00e1ly) odes\u00edl\u00e1ny poskytovateli Meta a t\u00fdkaj\u00ed se osob nebo jejich akc\u00ed. Mezi tyto \u00fadaje pat\u0159\u00ed nap\u0159\u00edklad podrobnosti o n\u00e1v\u0161t\u011bv\u00e1ch webov\u00fdch str\u00e1nek, interakc\u00edch s obsahem a funkcemi, instalac\u00edch aplikac\u00ed a n\u00e1kupech produkt\u016f. Zpracov\u00e1n\u00ed event dat prob\u00edh\u00e1 s c\u00edlem vytvo\u0159it c\u00edlov\u00e9 skupiny pro obsah a reklamn\u00ed sd\u011blen\u00ed (Custom Audiences). Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee event data nezahrnuj\u00ed skute\u010dn\u00fd obsah, jako jsou napsan\u00e9 koment\u00e1\u0159e, \u017e\u00e1dn\u00e9 p\u0159ihla\u0161ovac\u00ed informace a \u017e\u00e1dn\u00e9 kontaktn\u00ed informace, jako jsou jm\u00e9na, e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla. \u201eEvent data\u201c jsou spole\u010dnost\u00ed Meta vymaz\u00e1na po maxim\u00e1ln\u011b dvou letech a c\u00edlov\u00e9 skupiny z nich vytvo\u0159en\u00e9 zmiz\u00ed s vymaz\u00e1n\u00edm na\u0161ich u\u017eivatelsk\u00fdch \u00fa\u010dt\u016f Meta.).<\/li>\n<li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f); sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed na z\u00e1klad\u011b z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie); m\u011b\u0159en\u00ed konverz\u00ed (m\u011b\u0159en\u00ed efektivity marketingov\u00fdch opat\u0159en\u00ed); vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin; marketing; profily s informacemi o u\u017eivatel\u00edch (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f); poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost. Remarketing. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a v\u00fdmaz:<\/strong> V\u00fdmaz v souladu s \u00fadaji v \u010d\u00e1sti \u201eObecn\u00e9 informace o uchov\u00e1v\u00e1n\u00ed a v\u00fdmazu \u00fadaj\u016f\u201c. Ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie po dobu a\u017e 2 let (pokud nen\u00ed uvedeno jinak, mohou b\u00fdt soubory cookie a podobn\u00e9 metody ukl\u00e1d\u00e1n\u00ed ulo\u017eeny v za\u0159\u00edzen\u00edch u\u017eivatel\u016f po dobu dvou let). <\/li>\n<li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> Maskov\u00e1n\u00ed IP adresy (pseudonymizace IP adresy).<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR). <\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed pokyny k proces\u016fm zpracov\u00e1n\u00ed, postup\u016fm a slu\u017eb\u00e1m:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Meta pixel a vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin (Custom Audiences): <\/strong>Pomoc\u00ed Meta pixelu (nebo srovnateln\u00fdch funkc\u00ed pro p\u0159enos event dat nebo kontaktn\u00edch informac\u00ed pomoc\u00ed rozhran\u00ed v aplikac\u00edch) je spole\u010dnosti Meta umo\u017en\u011bno ur\u010dit n\u00e1v\u0161t\u011bvn\u00edky na\u0161\u00ed online nab\u00eddky jako c\u00edlovou skupinu pro zobrazov\u00e1n\u00ed reklam (tzv. \u201eMeta Ads\u201c). V souladu s t\u00edm pou\u017e\u00edv\u00e1me Meta pixel k tomu, abychom n\u00e1mi nasazen\u00e9 Meta Ads zobrazovali pouze t\u011bm u\u017eivatel\u016fm na platform\u00e1ch Meta a v r\u00e1mci slu\u017eeb partner\u016f spolupracuj\u00edc\u00edch se spole\u010dnost\u00ed Meta (tzv. \u201eAudience Network\u201c <a href=\"https:\/\/www.facebook.com\/audiencenetwork\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/audiencenetwork\/<\/a> ), kte\u0159\u00ed projevili z\u00e1jem o na\u0161i online nab\u00eddku nebo kte\u0159\u00ed vykazuj\u00ed ur\u010dit\u00e9 charakteristiky (nap\u0159. z\u00e1jem o ur\u010dit\u00e1 t\u00e9mata nebo produkty, kter\u00e9 jsou patrn\u00e9 na z\u00e1klad\u011b nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek), kter\u00e9 p\u0159ed\u00e1v\u00e1me spole\u010dnosti Meta (tzv. \u201eCustom Audiences\u201c). Pomoc\u00ed Meta pixelu chceme tak\u00e9 zajistit, aby na\u0161e Meta Ads odpov\u00eddaly potenci\u00e1ln\u00edmu z\u00e1jmu u\u017eivatel\u016f a nep\u016fsobily obt\u011b\u017euj\u00edc\u00edm zp\u016fsobem.   Pomoc\u00ed Meta pixelu m\u016f\u017eeme d\u00e1le sledovat \u00fa\u010dinnost Meta Ads pro statistick\u00e9 \u00fa\u010dely a \u00fa\u010dely pr\u016fzkumu trhu t\u00edm, \u017ee vid\u00edme, zda byli u\u017eivatel\u00e9 po kliknut\u00ed na Meta Ad p\u0159esm\u011brov\u00e1ni na na\u0161e webov\u00e9 str\u00e1nky (tzv. \u201em\u011b\u0159en\u00ed konverz\u00ed\u201c); <strong>Poskytovatel slu\u017eeb:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing<\/a>; <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>); <strong>Dal\u0161\u00ed informace:<\/strong> Event data u\u017eivatel\u016f, tj. \u00fadaje o chov\u00e1n\u00ed a z\u00e1jmech, jsou zpracov\u00e1v\u00e1na pro \u00fa\u010dely c\u00edlen\u00e9 reklamy a vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin na z\u00e1klad\u011b dohody o spole\u010dn\u00e9 odpov\u011bdnosti (\u201eDodatek pro spr\u00e1vce\u201c, <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>). Spole\u010dn\u00e1 odpov\u011bdnost se omezuje na shroma\u017e\u010fov\u00e1n\u00ed a p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti Meta Platforms Ireland Limited, spole\u010dnosti se s\u00eddlem v EU. Za dal\u0161\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f nese v\u00fdhradn\u00ed odpov\u011bdnost spole\u010dnost Meta Platforms Ireland Limited, co\u017e se t\u00fdk\u00e1 zejm\u00e9na p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mate\u0159sk\u00e9 spole\u010dnosti Meta Platforms, Inc. v USA (na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek uzav\u0159en\u00fdch mezi Meta Platforms Ireland Limited a Meta Platforms, Inc.).   <\/li>\n<li><strong>Reklamy na Facebooku: <\/strong>Zobrazov\u00e1n\u00ed reklam v r\u00e1mci platformy Facebook a vyhodnocov\u00e1n\u00ed v\u00fdsledk\u016f reklam; <strong>Poskytovatel slu\u017eeb:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>; <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF); <strong>Mo\u017enost n\u00e1mitky (Opt-Out):<\/strong> Odkazujeme na nastaven\u00ed ochrany osobn\u00edch \u00fadaj\u016f a reklam v profilu u\u017eivatel\u016f na platform\u00e1ch Facebook, jako\u017e i na proces souhlasu Facebooku a mo\u017enosti kontaktu pro uplatn\u011bn\u00ed pr\u00e1va na informace a dal\u0161\u00edch pr\u00e1v subjekt\u016f \u00fadaj\u016f, jak je pops\u00e1no v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f Facebooku; <strong>Dal\u0161\u00ed informace:<\/strong> Event data u\u017eivatel\u016f, tj. \u00fadaje o chov\u00e1n\u00ed a z\u00e1jmech, jsou zpracov\u00e1v\u00e1na pro \u00fa\u010dely c\u00edlen\u00e9 reklamy a vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin na z\u00e1klad\u011b dohody o spole\u010dn\u00e9 odpov\u011bdnosti (\u201eDodatek pro spr\u00e1vce\u201c, <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>). Spole\u010dn\u00e1 odpov\u011bdnost se omezuje na shroma\u017e\u010fov\u00e1n\u00ed a p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti Meta Platforms Ireland Limited, spole\u010dnosti se s\u00eddlem v EU. Za dal\u0161\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f nese v\u00fdhradn\u00ed odpov\u011bdnost spole\u010dnost Meta Platforms Ireland Limited, co\u017e se t\u00fdk\u00e1 zejm\u00e9na p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mate\u0159sk\u00e9 spole\u010dnosti Meta Platforms, Inc. v USA (na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek uzav\u0159en\u00fdch mezi Meta Platforms Ireland Limited a Meta Platforms, Inc.).   <\/li>\n<li><strong>Google Ads a m\u011b\u0159en\u00ed konverz\u00ed: <\/strong>Online marketingov\u00fd postup za \u00fa\u010delem um\u00edst\u011bn\u00ed obsahu a reklam v r\u00e1mci reklamn\u00ed s\u00edt\u011b poskytovatele slu\u017eeb (nap\u0159. ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ve vide\u00edch, na webov\u00fdch str\u00e1nk\u00e1ch atd.) tak, aby se zobrazovaly u\u017eivatel\u016fm, kte\u0159\u00ed maj\u00ed o reklamy pravd\u011bpodobn\u00fd z\u00e1jem. Krom\u011b toho m\u011b\u0159\u00edme konverzi reklam, tj. zda je u\u017eivatel\u00e9 vyu\u017eili jako podn\u011bt k interakci s reklamami a k vyu\u017eit\u00ed nab\u00edzen\u00fdch slu\u017eeb (tzv. konverze). Z\u00edsk\u00e1v\u00e1me v\u0161ak pouze anonymn\u00ed informace a \u017e\u00e1dn\u00e9 osobn\u00ed informace o jednotliv\u00fdch u\u017eivatel\u00edch; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF); <strong>Dal\u0161\u00ed informace:<\/strong> Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00fdch \u00fadaj\u016f: <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a>.   Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms<\/a>.<\/li>\n<li><strong>Google Ads \u2013 Roz\u0161\u00ed\u0159en\u00e9 m\u011b\u0159en\u00ed konverz\u00ed: <\/strong>Pro m\u011b\u0159en\u00ed a optimalizaci \u00fasp\u011b\u0161nosti reklamy se pou\u017e\u00edvaj\u00ed roz\u0161\u00ed\u0159en\u00e9 konverze. Jedn\u00e1 se o roz\u0161\u00ed\u0159en\u00ed st\u00e1vaj\u00edc\u00edho sledov\u00e1n\u00ed konverz\u00ed (m\u011b\u0159en\u00ed u\u017eivatelsk\u00fdch akc\u00ed, jako jsou n\u00e1kupy nebo dotazy), p\u0159i kter\u00e9m jsou technicky zpracov\u00e1v\u00e1ny ur\u010dit\u00e9 prvotn\u00ed \u00fadaje poskytnut\u00e9 u\u017eivateli (\u00fadaje shrom\u00e1\u017ed\u011bn\u00e9 p\u0159\u00edmo provozovatelem webov\u00fdch str\u00e1nek, nap\u0159. e-mailov\u00e1 adresa nebo telefonn\u00ed \u010d\u00edslo), aby bylo mo\u017en\u00e9 spolehliv\u011bji p\u0159i\u0159adit konverze k reklam\u011b. Zpracov\u00e1n\u00ed prob\u00edh\u00e1 v\u00fdhradn\u011b v ha\u0161ovan\u00e9 podob\u011b pomoc\u00ed kryptografick\u00e9ho jednosm\u011brn\u00e9ho ha\u0161ovac\u00edho algoritmu SHA-256 (matematick\u00e1 metoda pro nevratnou transformaci dat). Osobn\u00ed \u00fadaje jsou p\u0159ed p\u0159enosem \u0161ifrov\u00e1ny tak, aby nebyly k dispozici v prost\u00e9m textu a nebylo je mo\u017en\u00e9 zp\u011btn\u011b de\u0161ifrovat. Ha\u0161ovan\u00e9 \u00fadaje jsou p\u0159en\u00e1\u0161eny spole\u010dnosti Google bu\u010f v okam\u017eiku konverze na webov\u00fdch str\u00e1nk\u00e1ch, nebo \u2013 v p\u0159\u00edpad\u011b tzv. lead konverz\u00ed (konverze mimo webov\u00e9 str\u00e1nky, nap\u0159. telefonicky nebo e-mailem) \u2013 s \u010dasov\u00fdm zpo\u017ed\u011bn\u00edm. P\u0159enos prob\u00edh\u00e1 bu\u010f na stran\u011b klienta prost\u0159ednictv\u00edm tagu (sledovac\u00ed k\u00f3d, nap\u0159. p\u0159es Google Tag Manager), nebo na stran\u011b serveru prost\u0159ednictv\u00edm API (programov\u00e9 rozhran\u00ed pro syst\u00e9mov\u00fd p\u0159enos dat). P\u0159i p\u0159enosu na stran\u011b serveru jsou data p\u0159en\u00e1\u0161ena p\u0159es HTTPS p\u0159ipojen\u00ed (\u0161ifrovan\u00e9 internetov\u00e9 p\u0159ipojen\u00ed). \u00da\u010delem zpracov\u00e1n\u00ed je spr\u00e1vn\u00e9 zaznamen\u00e1v\u00e1n\u00ed a p\u0159i\u0159azov\u00e1n\u00ed konverz\u00ed i v p\u0159\u00edpad\u011b, \u017ee jsou tradi\u010dn\u00ed metody sledov\u00e1n\u00ed, jako jsou soubory cookie (mal\u00e9 textov\u00e9 soubory nebo funkce pro op\u011btovn\u00e9 rozpozn\u00e1n\u00ed u\u017eivatel\u016f) nebo identifik\u00e1tory za\u0159\u00edzen\u00ed, omezen\u00e9 nebo nedostupn\u00e9. P\u0159enesen\u00e9 ha\u0161ovan\u00e9 \u00fadaje mohou b\u00fdt porovn\u00e1ny se st\u00e1vaj\u00edc\u00edmi \u00fa\u010dty Google, pokud jsou u\u017eivatel\u00e9 v okam\u017eiku konverze p\u0159ihl\u00e1\u0161eni. Zpracov\u00e1n\u00ed slou\u017e\u00ed v\u00fdhradn\u011b k m\u011b\u0159en\u00ed konverz\u00ed, vyhodnocov\u00e1n\u00ed \u00fasp\u011b\u0161nosti reklamn\u00edch kampan\u00ed a optimalizaci automatizovan\u00fdch strategi\u00ed nab\u00eddek (automatick\u00e9 p\u0159izp\u016fsoben\u00ed nab\u00eddek reklamy na z\u00e1klad\u011b m\u011b\u0159en\u00fdch konverz\u00ed) na z\u00e1klad\u011b prvotn\u00edch \u00fadaj\u016f; <strong>Poskytovatel slu\u017eby:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Dal\u0161\u00ed informace:<\/strong> Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00fdch dat: <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a>. Podm\u00ednky zpracov\u00e1n\u00ed dat mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159enos dat do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms<\/a>.          <\/li>\n<li><strong>Google Ads Remarketing: <\/strong>Google Remarketing, naz\u00fdvan\u00fd tak\u00e9 retargeting, je technologie, pomoc\u00ed kter\u00e9 jsou u\u017eivatel\u00e9 vyu\u017e\u00edvaj\u00edc\u00ed online slu\u017ebu za\u0159azeni do pseudonymn\u00edho remarketingov\u00e9ho seznamu, aby se jim na z\u00e1klad\u011b jejich n\u00e1v\u0161t\u011bvy online slu\u017eby mohly zobrazovat reklamy v jin\u00fdch online nab\u00eddk\u00e1ch; <strong>Poskytovatel slu\u017eby:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e1 str\u00e1nka:<\/strong> <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF); <strong>Dal\u0161\u00ed informace:<\/strong> Druhy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00fdch \u00fadaj\u016f: <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a>. Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms<\/a>. <\/li>\n<li><strong>Roz\u0161\u00ed\u0159en\u00e9 konverze pro Google Ads: <\/strong>Pokud u\u017eivatel\u00e9 kliknou na na\u0161e reklamy Google a n\u00e1sledn\u011b vyu\u017eij\u00ed inzerovanou slu\u017ebu (tzv. \u201ekonverze\u201c), mohou b\u00fdt \u00fadaje zadan\u00e9 u\u017eivatelem, jako nap\u0159. e-mailov\u00e1 adresa, jm\u00e9no, adresa bydli\u0161t\u011b nebo telefonn\u00ed \u010d\u00edslo, p\u0159ed\u00e1ny spole\u010dnosti Google. Hashovan\u00e9 hodnoty jsou pot\u00e9 porovn\u00e1ny se st\u00e1vaj\u00edc\u00edmi \u00fa\u010dty Google u\u017eivatel\u016f, aby bylo mo\u017en\u00e9 l\u00e9pe vyhodnotit a zlep\u0161it interakci u\u017eivatel\u016f s reklamami (nap\u0159. kliknut\u00ed nebo zobrazen\u00ed) a t\u00edm i jejich v\u00fdkon; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR). <\/span><strong>Webov\u00e1 str\u00e1nka:<\/strong> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888656\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/google-ads\/answer\/9888656<\/a>. <\/li>\n<li><strong>Reklamy na Instagramu: <\/strong>Zobrazov\u00e1n\u00ed reklam v r\u00e1mci platformy Instagram a vyhodnocov\u00e1n\u00ed v\u00fdsledk\u016f reklam; <strong>Poskytovatel slu\u017eby:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e1 str\u00e1nka:<\/strong> <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/privacycenter.instagram.com\/policy\/<\/a>; <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF); <strong>Mo\u017enost n\u00e1mitky (Opt-Out):<\/strong> Odkazujeme na nastaven\u00ed ochrany \u00fadaj\u016f a reklam v profilu u\u017eivatele na platform\u011b Instagram, jako\u017e i v r\u00e1mci procesu souhlasu Instagramu a kontaktn\u00edch mo\u017enost\u00ed Instagramu pro uplatn\u011bn\u00ed pr\u00e1va na p\u0159\u00edstup a dal\u0161\u00edch pr\u00e1v subjekt\u016f \u00fadaj\u016f v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f Instagramu; <strong>Dal\u0161\u00ed informace:<\/strong> Event \u00fadaje u\u017eivatel\u016f, tj. \u00fadaje o chov\u00e1n\u00ed a z\u00e1jmech, jsou zpracov\u00e1v\u00e1ny pro \u00fa\u010dely c\u00edlen\u00e9 reklamy a tvorby c\u00edlov\u00fdch skupin na z\u00e1klad\u011b dohody o spole\u010dn\u00e9 odpov\u011bdnosti (\u201eDodatek pro spr\u00e1vce\u201c, <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>). Spole\u010dn\u00e1 odpov\u011bdnost se omezuje na sb\u011br a p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti Meta Platforms Ireland Limited, spole\u010dnosti se s\u00eddlem v EU. Za dal\u0161\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f nese v\u00fdhradn\u00ed odpov\u011bdnost spole\u010dnost Meta Platforms Ireland Limited, co\u017e se t\u00fdk\u00e1 zejm\u00e9na p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mate\u0159sk\u00e9 spole\u010dnosti Meta Platforms, Inc. v USA.   <\/li>\n<\/ul>\n<h2 id=\"m136\">Prezentace na soci\u00e1ln\u00edch s\u00edt\u00edch (Social Media)<\/h2>\n<p>Udr\u017eujeme online prezentace v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed a v tomto r\u00e1mci zpracov\u00e1v\u00e1me \u00fadaje u\u017eivatel\u016f, abychom komunikovali s tamn\u00edmi aktivn\u00edmi u\u017eivateli nebo nab\u00edzeli informace o n\u00e1s.<\/p>\n<p>Upozor\u0148ujeme, \u017ee p\u0159itom mohou b\u00fdt \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny mimo prostor Evropsk\u00e9 unie. To m\u016f\u017ee pro u\u017eivatele p\u0159edstavovat rizika, proto\u017ee by tak mohlo b\u00fdt nap\u0159\u00edklad zt\u00ed\u017eeno uplat\u0148ov\u00e1n\u00ed pr\u00e1v u\u017eivatel\u016f. <\/p>\n<p>D\u00e1le jsou \u00fadaje u\u017eivatel\u016f v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed zpravidla zpracov\u00e1v\u00e1ny pro \u00fa\u010dely pr\u016fzkumu trhu a reklamy. Tak lze nap\u0159\u00edklad na z\u00e1klad\u011b chov\u00e1n\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed a z toho vypl\u00fdvaj\u00edc\u00edch z\u00e1jm\u016f u\u017eivatel\u016f vytv\u00e1\u0159et u\u017eivatelsk\u00e9 profily. Ty mohou b\u00fdt n\u00e1sledn\u011b pou\u017eity nap\u0159\u00edklad k zobrazov\u00e1n\u00ed reklam v r\u00e1mci s\u00edt\u00ed i mimo n\u011b, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f. Proto jsou v po\u010d\u00edta\u010d\u00edch u\u017eivatel\u016f zpravidla ukl\u00e1d\u00e1ny soubory cookies, ve kter\u00fdch je ulo\u017eeno chov\u00e1n\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed a z\u00e1jmy u\u017eivatel\u016f. Krom\u011b toho mohou b\u00fdt v u\u017eivatelsk\u00fdch profilech ukl\u00e1d\u00e1ny i \u00fadaje nez\u00e1visle na za\u0159\u00edzen\u00edch pou\u017e\u00edvan\u00fdch u\u017eivateli (zejm\u00e9na pokud jsou \u010dleny p\u0159\u00edslu\u0161n\u00fdch platforem a jsou tam p\u0159ihl\u00e1\u0161eni).    <\/p>\n<p>Pro detailn\u00ed popis p\u0159\u00edslu\u0161n\u00fdch forem zpracov\u00e1n\u00ed a mo\u017enost\u00ed n\u00e1mitky (opt-out) odkazujeme na z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f a \u00fadaje provozovatel\u016f p\u0159\u00edslu\u0161n\u00fdch s\u00edt\u00ed.<\/p>\n<p>I v p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o informace a uplat\u0148ov\u00e1n\u00ed pr\u00e1v subjekt\u016f \u00fadaj\u016f upozor\u0148ujeme, \u017ee tato pr\u00e1va lze nej\u00fa\u010dinn\u011bji uplatnit u poskytovatel\u016f. Pouze oni maj\u00ed p\u0159\u00edstup k \u00fadaj\u016fm u\u017eivatel\u016f a mohou p\u0159\u00edmo p\u0159ijmout odpov\u00eddaj\u00edc\u00ed opat\u0159en\u00ed a poskytnout informace. Pokud byste p\u0159esto pot\u0159ebovali pomoc, m\u016f\u017eete se obr\u00e1tit na n\u00e1s.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 druhy \u00fadaj\u016f:<\/strong> Kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); obsahov\u00e9 \u00fadaje (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky, jako\u017e i informace o nich, jako nap\u0159. \u00fadaje o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed). \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, pou\u017eit\u00e9 typy za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Komunikace; zp\u011btn\u00e1 vazba (nap\u0159. sb\u011br zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm online formul\u00e1\u0159e). Pr\u00e1ce s ve\u0159ejnost\u00ed. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a v\u00fdmaz:<\/strong> V\u00fdmaz podle \u00fadaj\u016f v sekci \u201eObecn\u00e9 informace o uchov\u00e1v\u00e1n\u00ed a v\u00fdmazu \u00fadaj\u016f\u201c.<\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed upozorn\u011bn\u00ed k proces\u016fm zpracov\u00e1n\u00ed, postup\u016fm a slu\u017eb\u00e1m:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Instagram: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165, umo\u017e\u0148uje sd\u00edlen\u00ed fotografi\u00ed a vide\u00ed, komentov\u00e1n\u00ed a p\u0159id\u00e1v\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f k obl\u00edben\u00fdm, zas\u00edl\u00e1n\u00ed zpr\u00e1v, odeb\u00edr\u00e1n\u00ed profil\u016f a str\u00e1nek; <strong>Poskytovatel slu\u017eby:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e1 str\u00e1nka:<\/strong> <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/privacycenter.instagram.com\/policy\/<\/a>. <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF).<\/li>\n<li><strong>Str\u00e1nky na Facebooku: <\/strong>Profily v r\u00e1mci soci\u00e1ln\u00ed s\u00edt\u011b Facebook \u2013 Spr\u00e1vce je spole\u010dn\u011b se spole\u010dnost\u00ed Meta Platforms Ireland Limited odpov\u011bdn\u00fd za sb\u011br a p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed str\u00e1nky na Facebooku (\u201eFanpage\u201c). Pat\u0159\u00ed sem zejm\u00e9na informace o chov\u00e1n\u00ed u\u017eivatel\u016f (nap\u0159. zobrazen\u00fd obsah nebo obsah, se kter\u00fdm u\u017eivatel interagoval, proveden\u00e9 akce) a informace o za\u0159\u00edzen\u00ed (nap\u0159. IP adresa, opera\u010dn\u00ed syst\u00e9m, typ prohl\u00ed\u017ee\u010de, nastaven\u00ed jazyka, \u00fadaje o cookies). V\u00edce informac\u00ed naleznete v z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed dat Facebooku: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/.<\/a> Facebook tyto \u00fadaje pou\u017e\u00edv\u00e1 tak\u00e9 k tomu, aby n\u00e1m prost\u0159ednictv\u00edm slu\u017eby \u201eP\u0159ehledy str\u00e1nek\u201c poskytoval statistick\u00e1 vyhodnocen\u00ed, kter\u00e1 objas\u0148uj\u00ed, jak lid\u00e9 interaguj\u00ed s na\u0161\u00ed str\u00e1nkou a jej\u00edm obsahem. Z\u00e1kladem pro to je dohoda s Facebookem (\u201eInformace o p\u0159ehledech str\u00e1nek\u201c: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>), ve kter\u00e9 jsou mimo jin\u00e9 upravena bezpe\u010dnostn\u00ed opat\u0159en\u00ed a uplat\u0148ov\u00e1n\u00ed pr\u00e1v subjekt\u016f \u00fadaj\u016f. Dal\u0161\u00ed informace naleznete zde: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data.<\/a> U\u017eivatel\u00e9 proto mohou \u017e\u00e1dosti o informace nebo v\u00fdmaz sm\u011b\u0159ovat p\u0159\u00edmo na Facebook. Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na p\u0159\u00edstup, v\u00fdmaz, n\u00e1mitku, st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu) t\u00edm z\u016fst\u00e1vaj\u00ed nedot\u010dena. Spole\u010dn\u00e1 odpov\u011bdnost se omezuje v\u00fdhradn\u011b na sb\u011br \u00fadaj\u016f spole\u010dnost\u00ed Meta Platforms Ireland Limited (EU). Za dal\u0161\u00ed zpracov\u00e1n\u00ed, v\u010detn\u011b mo\u017en\u00e9ho p\u0159ed\u00e1n\u00ed spole\u010dnosti Meta Platforms Inc. v USA, odpov\u00edd\u00e1 v\u00fdhradn\u011b spole\u010dnost Meta Platforms Ireland Limited; <strong>Poskytovatel slu\u017eby:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e1 str\u00e1nka:<\/strong> <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>. <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>).        <\/li>\n<li><strong>Ud\u00e1losti na Facebooku: <\/strong>Profily ud\u00e1lost\u00ed v r\u00e1mci soci\u00e1ln\u00ed s\u00edt\u011b Facebook \u2013 Vyu\u017e\u00edv\u00e1me funkci \u201eUd\u00e1losti\u201c platformy Facebook k upozor\u0148ov\u00e1n\u00ed na ud\u00e1losti a term\u00edny, jako\u017e i ke kontaktu s u\u017eivateli (\u00fa\u010dastn\u00edky a z\u00e1jemci) a k v\u00fdm\u011bn\u011b informac\u00ed. P\u0159itom zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje u\u017eivatel\u016f na\u0161ich str\u00e1nek ud\u00e1lost\u00ed, pokud je to nezbytn\u00e9 pro \u00fa\u010dely str\u00e1nky ud\u00e1losti a jej\u00ed moderov\u00e1n\u00ed. Tyto \u00fadaje zahrnuj\u00ed \u00fadaje o jm\u00e9nu a p\u0159\u00edjmen\u00ed, jako\u017e i zve\u0159ejn\u011bn\u00fd nebo soukrom\u011b sd\u011blen\u00fd obsah, hodnoty o stavu \u00fa\u010dasti a \u010dasov\u00e9 \u00fadaje k v\u00fd\u0161e uveden\u00fdm dat\u016fm. D\u00e1le odkazujeme na zpracov\u00e1n\u00ed \u00fadaj\u016f u\u017eivatel\u016f samotn\u00fdm Facebookem. K t\u011bmto \u00fadaj\u016fm pat\u0159\u00ed informace o typech obsahu, kter\u00fd si u\u017eivatel\u00e9 prohl\u00ed\u017eej\u00ed nebo se kter\u00fdm interaguj\u00ed, nebo akce, kter\u00e9 provedli (viz v \u010d\u00e1sti \u201eCo d\u011bl\u00e1te vy a ostatn\u00ed a jak\u00e9 informace poskytujete\u201c v z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed dat Facebooku: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>), jako\u017e i informace o za\u0159\u00edzen\u00edch pou\u017e\u00edvan\u00fdch u\u017eivateli (nap\u0159. IP adresy, opera\u010dn\u00ed syst\u00e9m, typ prohl\u00ed\u017ee\u010de, nastaven\u00ed jazyka, \u00fadaje o cookies; viz v \u010d\u00e1sti \u201eInformace o za\u0159\u00edzen\u00ed\u201c v z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed dat Facebooku: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>). Jak je vysv\u011btleno v z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed dat Facebooku v \u010d\u00e1sti \u201eJak tyto informace pou\u017e\u00edv\u00e1me?\u201c, Facebook sb\u00edr\u00e1 a pou\u017e\u00edv\u00e1 informace tak\u00e9 k poskytov\u00e1n\u00ed analytick\u00fdch slu\u017eeb, tzv. \u201eInsights\u201c, pro poskytovatele ud\u00e1lost\u00ed, aby z\u00edskali poznatky o tom, jak lid\u00e9 interaguj\u00ed s jejich str\u00e1nkami ud\u00e1lost\u00ed a s obsahem s nimi spojen\u00fdm; <strong>Poskytovatel slu\u017eby:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e1 str\u00e1nka:<\/strong> <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>. <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF).      <\/li>\n<li><strong>LinkedIn: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165 \u2013 Spole\u010dn\u011b se spole\u010dnost\u00ed LinkedIn Ireland Unlimited Company jsme odpov\u011bdn\u00ed za sb\u011br (nikoli v\u0161ak za dal\u0161\u00ed zpracov\u00e1n\u00ed) \u00fadaj\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f, kter\u00e9 jsou pou\u017e\u00edv\u00e1ny k vytv\u00e1\u0159en\u00ed \u201ePage-Insights\u201c (statistik) na\u0161ich profil\u016f na LinkedIn. K t\u011bmto \u00fadaj\u016fm pat\u0159\u00ed informace o typech obsahu, kter\u00fd si u\u017eivatel\u00e9 prohl\u00ed\u017eej\u00ed nebo se kter\u00fdm interaguj\u00ed, jako\u017e i akce, kter\u00e9 provedli. Krom\u011b toho jsou zaznamen\u00e1v\u00e1ny detaily o pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00edch, jako nap\u0159. IP adresy, opera\u010dn\u00ed syst\u00e9m, typ prohl\u00ed\u017ee\u010de, nastaven\u00ed jazyka a \u00fadaje o cookies, jako\u017e i \u00fadaje z u\u017eivatelsk\u00fdch profil\u016f, jako je pracovn\u00ed funkce, zem\u011b, odv\u011btv\u00ed, \u00farove\u0148 hierarchie, velikost spole\u010dnosti a stav zam\u011bstn\u00e1n\u00ed. Informace o ochran\u011b \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f spole\u010dnost\u00ed LinkedIn naleznete v informac\u00edch o ochran\u011b soukrom\u00ed spole\u010dnosti LinkedIn: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/legal\/privacy-policy.<\/a><br \/>Se spole\u010dnost\u00ed LinkedIn Ireland jsme uzav\u0159eli speci\u00e1ln\u00ed dohodu (\u201ePage Insights Joint Controller Addendum\u201c, <a href=\"https:\/\/legal.linkedin.com\/pages-joint-controller-addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/legal.linkedin.com\/pages-joint-controller-addendum<\/a>), ve kter\u00e9 je zejm\u00e9na upraveno, jak\u00e1 bezpe\u010dnostn\u00ed opat\u0159en\u00ed mus\u00ed LinkedIn dodr\u017eovat a ve kter\u00e9 LinkedIn souhlasil s pln\u011bn\u00edm pr\u00e1v subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159. \u017e\u00e1dosti o informace nebo v\u00fdmaz sm\u011b\u0159ovat p\u0159\u00edmo na LinkedIn). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na pr\u00e1vo na p\u0159\u00edstup, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu) nejsou dohodami s LinkedIn omezena. Spole\u010dn\u00e1 odpov\u011bdnost se omezuje na sb\u011br a p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti LinkedIn Ireland Unlimited Company, spole\u010dnosti se s\u00eddlem v EU. Za dal\u0161\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f odpov\u00edd\u00e1 v\u00fdhradn\u011b spole\u010dnost LinkedIn Ireland Unlimited Company, zejm\u00e9na co se t\u00fd\u010de p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mate\u0159sk\u00e9 spole\u010dnosti LinkedIn Corporation v USA; <strong>Poskytovatel slu\u017eby:<\/strong> LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e1 str\u00e1nka:<\/strong> <a href=\"https:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>; <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/legal.linkedin.com\/dpa\" target=\"_blank\" rel=\"noopener\">https:\/\/legal.linkedin.com\/dpa<\/a>), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/legal.linkedin.com\/dpa\" target=\"_blank\" rel=\"noopener\">https:\/\/legal.linkedin.com\/dpa<\/a>). <strong>Mo\u017enost n\u00e1mitky (Opt-Out):<\/strong> <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>.      <\/li>\n<li><strong>YouTube: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165 a videoplatforma; <strong>Poskytovatel slu\u017eby:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF). <strong>Mo\u017enost n\u00e1mitky (Opt-Out):<\/strong> <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:\/\/myadcenter.google.com\/personalizationoff<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m328\">Pluginy a vlo\u017een\u00e9 funkce a obsah<\/h2>\n<p>Do na\u0161\u00ed online nab\u00eddky za\u010dle\u0148ujeme funk\u010dn\u00ed a obsahov\u00e9 prvky, kter\u00e9 jsou z\u00edsk\u00e1v\u00e1ny ze server\u016f jejich p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f (d\u00e1le jen \u201et\u0159et\u00ed strany\u201c). M\u016f\u017ee se jednat nap\u0159\u00edklad o grafiku, videa nebo mapy m\u011bst (d\u00e1le jednotn\u011b jako \u201eobsah\u201c). <\/p>\n<p>Za\u010dlen\u011bn\u00ed v\u017edy p\u0159edpokl\u00e1d\u00e1, \u017ee t\u0159et\u00ed strany tohoto obsahu zpracov\u00e1vaj\u00ed IP adresu u\u017eivatel\u016f, proto\u017ee bez IP adresy by nemohly obsah odeslat do jejich prohl\u00ed\u017ee\u010de. IP adresa je tedy nezbytn\u00e1 pro zobrazen\u00ed tohoto obsahu nebo funkc\u00ed. Sna\u017e\u00edme se pou\u017e\u00edvat pouze takov\u00fd obsah, jeho\u017e p\u0159\u00edslu\u0161n\u00ed poskytovatel\u00e9 pou\u017e\u00edvaj\u00ed IP adresu pouze k doru\u010den\u00ed obsahu. T\u0159et\u00ed strany mohou d\u00e1le pou\u017e\u00edvat tzv. pixelov\u00e9 zna\u010dky (neviditeln\u00e1 grafika, ozna\u010dovan\u00e1 tak\u00e9 jako \u201eweb beacons\u201c) pro statistick\u00e9 nebo marketingov\u00e9 \u00fa\u010dely. Prost\u0159ednictv\u00edm \u201epixelov\u00fdch zna\u010dek\u201c lze vyhodnocovat informace, jako je n\u00e1v\u0161t\u011bvnost na str\u00e1nk\u00e1ch tohoto webu. Pseudonymn\u00ed informace mohou b\u00fdt nav\u00edc ukl\u00e1d\u00e1ny v souborech cookies v za\u0159\u00edzen\u00ed u\u017eivatel\u016f a mohou mimo jin\u00e9 obsahovat technick\u00e9 informace o prohl\u00ed\u017ee\u010di a opera\u010dn\u00edm syst\u00e9mu, odkazuj\u00edc\u00edch webov\u00fdch str\u00e1nk\u00e1ch, dob\u011b n\u00e1v\u0161t\u011bvy a dal\u0161\u00ed \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky, ale mohou b\u00fdt tak\u00e9 spojeny s takov\u00fdmi informacemi z jin\u00fdch zdroj\u016f.     <\/p>\n<p><strong>Upozorn\u011bn\u00ed k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud u\u017eivatele \u017e\u00e1d\u00e1me o souhlas s pou\u017eit\u00edm t\u0159et\u00edch stran, p\u0159edstavuje pr\u00e1vn\u00ed z\u00e1klad zpracov\u00e1n\u00ed \u00fadaj\u016f tento souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s r\u00e1di upozornili tak\u00e9 na informace o pou\u017e\u00edv\u00e1n\u00ed cookies v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.  <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 druhy \u00fadaj\u016f:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba setrv\u00e1n\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, pou\u017eit\u00e9 typy za\u0159\u00edzen\u00ed a opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi); meta\u00fadaje, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). \u00dadaje o poloze (\u00fadaje o geografick\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost; m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f); sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed na z\u00e1klad\u011b z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed cookies); tvorba c\u00edlov\u00fdch skupin; marketing. Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a pln\u011bn\u00ed smluvn\u00edch povinnost\u00ed. <\/li>\n<li><strong>Uchov\u00e1v\u00e1n\u00ed a v\u00fdmaz:<\/strong> V\u00fdmaz podle \u00fadaj\u016f v sekci \u201eObecn\u00e9 informace o uchov\u00e1v\u00e1n\u00ed a v\u00fdmazu \u00fadaj\u016f\u201c. Ukl\u00e1d\u00e1n\u00ed cookies po dobu a\u017e 2 let (pokud nen\u00ed uvedeno jinak, mohou b\u00fdt cookies a podobn\u00e9 metody ukl\u00e1d\u00e1n\u00ed ulo\u017eeny v za\u0159\u00edzen\u00edch u\u017eivatel\u016f po dobu dvou let). <\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR). <\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed upozorn\u011bn\u00ed k proces\u016fm zpracov\u00e1n\u00ed, postup\u016fm a slu\u017eb\u00e1m:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Google Fonts (poskytov\u00e1n\u00ed na vlastn\u00edm serveru): <\/strong>Poskytov\u00e1n\u00ed soubor\u016f p\u00edsem za \u00fa\u010delem u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9ho zobrazen\u00ed na\u0161\u00ed online nab\u00eddky; <strong>Poskytovatel slu\u017eby:<\/strong> Google Fonts jsou hostov\u00e1ny na na\u0161em serveru, spole\u010dnosti Google nejsou p\u0159ed\u00e1v\u00e1ny \u017e\u00e1dn\u00e9 \u00fadaje; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/span><\/li>\n<li><strong>Font Awesome (poskytov\u00e1n\u00ed na vlastn\u00edm serveru): <\/strong>Zobrazen\u00ed p\u00edsem a symbol\u016f; <strong>Poskytovatel slu\u017eby:<\/strong> Ikony Font Awesome jsou hostov\u00e1ny na na\u0161em serveru, \u017e\u00e1dn\u00e1 data nejsou p\u0159en\u00e1\u0161ena poskytovateli Font Awesome; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span><\/li>\n<li><strong>Google Maps: <\/strong>Integrujeme mapy slu\u017eby \u201eGoogle Maps\u201c od poskytovatele Google. Zpracov\u00e1van\u00e1 data mohou zahrnovat zejm\u00e9na IP adresy a \u00fadaje o poloze u\u017eivatel\u016f; <strong>Poskytovatel slu\u017eby:<\/strong> Google Cloud EMEA Limited, 70 Sir John Rogerson\u2019s Quay, Dublin 2, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/mapsplatform.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mapsplatform.google.com\/<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>. <strong>Z\u00e1klad pro p\u0159enos do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF). <\/li>\n<li><strong>reCAPTCHA: <\/strong>Integrujeme funkci \u201ereCAPTCHA\u201c, abychom mohli rozpoznat, zda vstupy (nap\u0159. do online formul\u00e1\u0159\u016f) prov\u00e1d\u011bj\u00ed lid\u00e9, a nikoli automaticky jednaj\u00edc\u00ed stroje (tzv. \u201eboti\u201c). Zpracov\u00e1van\u00e1 data mohou zahrnovat IP adresy, informace o opera\u010dn\u00edch syst\u00e9mech, za\u0159\u00edzen\u00edch nebo pou\u017eit\u00fdch prohl\u00ed\u017ee\u010d\u00edch, jazykov\u00e1 nastaven\u00ed, polohu, pohyby my\u0161i, stisky kl\u00e1ves, dobu str\u00e1venou na webov\u00fdch str\u00e1nk\u00e1ch, d\u0159\u00edve nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, interakce s ReCaptcha na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, p\u0159\u00edpadn\u011b soubory cookie a v\u00fdsledky manu\u00e1ln\u00edch rozpozn\u00e1vac\u00edch proces\u016f (nap\u0159. odpov\u011bdi na polo\u017een\u00e9 ot\u00e1zky nebo v\u00fdb\u011br objekt\u016f na obr\u00e1zc\u00edch). Zpracov\u00e1n\u00ed dat prob\u00edh\u00e1 na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu chr\u00e1nit na\u0161i online nab\u00eddku p\u0159ed zneu\u017e\u00edvaj\u00edc\u00edm automatizovan\u00fdm proch\u00e1zen\u00edm a spamem; <strong>Poskytovatel slu\u017eby:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.google.com\/recaptcha\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/recaptcha\/<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed dat:<\/strong> <a href=\"https:\/\/cloud.google.com\/terms\/data-processing-addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/terms\/data-processing-addendum<\/a> (od 2.&nbsp;4.&nbsp;2026). <strong>Z\u00e1klad pro p\u0159enos do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), Standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/cloud.google.com\/terms\/sccs\/eu-c2p\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/terms\/sccs\/eu-c2p<\/a> (od 2.&nbsp;4.&nbsp;2026)), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF), Standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/cloud.google.com\/terms\/sccs\/eu-c2p\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/terms\/sccs\/eu-c2p<\/a> (od 2.&nbsp;4.&nbsp;2026)).  <\/li>\n<li><strong>Videa z YouTube: <\/strong>Video obsah; <strong>Poskytovatel slu\u017eby:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Z\u00e1klad pro p\u0159enos do t\u0159et\u00edch zem\u00ed:<\/strong> EU\/EHP \u2013 Data Privacy Framework (DPF), \u0160v\u00fdcarsko \u2013 Data Privacy Framework (DPF). <strong>Mo\u017enost odvol\u00e1n\u00ed (Opt-Out):<\/strong> Opt-Out plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>, Nastaven\u00ed pro zobrazen\u00ed reklam: <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:\/\/myadcenter.google.com\/personalizationoff<\/a>.<\/li>\n<\/ul>\n<h2 id=\"m1360\">Zpracov\u00e1n\u00ed dat v r\u00e1mci pracovn\u011bpr\u00e1vn\u00edch vztah\u016f<\/h2>\n<p>V r\u00e1mci pracovn\u011bpr\u00e1vn\u00edch vztah\u016f prob\u00edh\u00e1 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f s c\u00edlem efektivn\u011b utv\u00e1\u0159et vznik, pr\u016fb\u011bh a ukon\u010den\u00ed t\u011bchto vztah\u016f. Toto zpracov\u00e1n\u00ed dat podporuje r\u016fzn\u00e9 provozn\u00ed a administrativn\u00ed funkce, kter\u00e9 jsou nezbytn\u00e9 pro \u0159\u00edzen\u00ed vztah\u016f se zam\u011bstnanci. <\/p>\n<p>Zpracov\u00e1n\u00ed dat zahrnuje r\u016fzn\u00e9 aspekty, kter\u00e9 sahaj\u00ed od zah\u00e1jen\u00ed smlouvy a\u017e po jej\u00ed ukon\u010den\u00ed. Zahrnuje organizaci a spr\u00e1vu denn\u00ed pracovn\u00ed doby, spr\u00e1vu p\u0159\u00edstupov\u00fdch pr\u00e1v a opr\u00e1vn\u011bn\u00ed, stejn\u011b jako \u0159e\u0161en\u00ed opat\u0159en\u00ed pro rozvoj person\u00e1lu a pohovor\u016f se zam\u011bstnanci. Zpracov\u00e1n\u00ed slou\u017e\u00ed tak\u00e9 k \u00fa\u010dtov\u00e1n\u00ed a spr\u00e1v\u011b v\u00fdplat mezd a plat\u016f, kter\u00e9 p\u0159edstavuj\u00ed kritick\u00e9 aspekty pln\u011bn\u00ed smlouvy.  <\/p>\n<p>Krom\u011b toho zpracov\u00e1n\u00ed dat zohled\u0148uje opr\u00e1vn\u011bn\u00e9 z\u00e1jmy odpov\u011bdn\u00e9ho zam\u011bstnavatele, jako je zaji\u0161t\u011bn\u00ed bezpe\u010dnosti na pracovi\u0161ti nebo shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f o v\u00fdkonu pro hodnocen\u00ed a optimalizaci provozn\u00edch proces\u016f. D\u00e1le zpracov\u00e1n\u00ed dat zahrnuje zve\u0159ej\u0148ov\u00e1n\u00ed \u00fadaj\u016f o zam\u011bstnanc\u00edch v r\u00e1mci extern\u00edch komunika\u010dn\u00edch a publika\u010dn\u00edch proces\u016f, pokud je to nezbytn\u00e9 pro provozn\u00ed nebo pr\u00e1vn\u00ed \u00fa\u010dely. <\/p>\n<p>Zpracov\u00e1n\u00ed t\u011bchto dat prob\u00edh\u00e1 v\u017edy v souladu s platn\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy, p\u0159i\u010dem\u017e c\u00edlem je v\u017edy vytvo\u0159en\u00ed a udr\u017een\u00ed spravedliv\u00e9ho a efektivn\u00edho pracovn\u00edho prost\u0159ed\u00ed. To zahrnuje tak\u00e9 zohledn\u011bn\u00ed ochrany osobn\u00edch \u00fadaj\u016f dot\u010den\u00fdch zam\u011bstnanc\u016f, anonymizaci nebo vymaz\u00e1n\u00ed dat po spln\u011bn\u00ed \u00fa\u010delu zpracov\u00e1n\u00ed nebo v souladu se z\u00e1konn\u00fdmi lh\u016ftami pro uchov\u00e1v\u00e1n\u00ed. <\/p>\n<ul class=\"m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong>  \u00dadaje o zam\u011bstnanc\u00edch (informace o zam\u011bstnanc\u00edch a dal\u0161\u00edch osob\u00e1ch v pracovn\u011bpr\u00e1vn\u00edm vztahu); Platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed spojen\u00ed, faktury, historie plateb); Smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka); Kmenov\u00e1 data (nap\u0159. cel\u00e9 jm\u00e9no, adresa bydli\u0161t\u011b, kontaktn\u00ed \u00fadaje, \u010d\u00edslo z\u00e1kazn\u00edka atd.); Kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); Obsahov\u00e1 data (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a souvisej\u00edc\u00ed informace, jako jsou \u00fadaje o autorstv\u00ed nebo \u010das vytvo\u0159en\u00ed); Soci\u00e1ln\u00ed data (data podl\u00e9haj\u00edc\u00ed soci\u00e1ln\u00edmu tajemstv\u00ed a zpracov\u00e1van\u00e1 nap\u0159. org\u00e1ny soci\u00e1ln\u00edho zabezpe\u010den\u00ed, org\u00e1ny soci\u00e1ln\u00ed pomoci nebo \u00fa\u0159ady pro z\u00e1sobov\u00e1n\u00ed.); Protokolov\u00e1 data (nap\u0159. logy t\u00fdkaj\u00edc\u00ed se p\u0159ihl\u00e1\u0161en\u00ed nebo na\u010d\u00edt\u00e1n\u00ed dat nebo \u010das\u016f p\u0159\u00edstupu.); \u00dadaje o v\u00fdkonu a chov\u00e1n\u00ed (nap\u0159. aspekty v\u00fdkonu a chov\u00e1n\u00ed, jako jsou hodnocen\u00ed v\u00fdkonu, zp\u011btn\u00e1 vazba od nad\u0159\u00edzen\u00fdch, \u00fa\u010dast na \u0161kolen\u00edch, dodr\u017eov\u00e1n\u00ed firemn\u00edch z\u00e1sad, sebehodnocen\u00ed a hodnocen\u00ed chov\u00e1n\u00ed.); \u00dadaje o pracovn\u00ed dob\u011b (nap\u0159. za\u010d\u00e1tek pracovn\u00ed doby, konec pracovn\u00ed doby, skute\u010dn\u00e1 pracovn\u00ed doba, pl\u00e1novan\u00e1 pracovn\u00ed doba, p\u0159est\u00e1vky, p\u0159es\u010dasy, dny dovolen\u00e9, dny zvl\u00e1\u0161tn\u00ed dovolen\u00e9, dny nemoci, absence, dny pr\u00e1ce z domova, slu\u017eebn\u00ed cesty); \u00dadaje o platu (nap\u0159. z\u00e1kladn\u00ed plat, bonusov\u00e9 platby, pr\u00e9mie, informace o da\u0148ov\u00e9 t\u0159\u00edd\u011b, p\u0159\u00edplatky za no\u010dn\u00ed pr\u00e1ci\/p\u0159es\u010dasy, da\u0148ov\u00e9 sr\u00e1\u017eky, p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00ed poji\u0161t\u011bn\u00ed, \u010dist\u00e1 v\u00fdplatn\u00ed \u010d\u00e1stka); \u00dadaje o u\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba str\u00e1ven\u00e1 na str\u00e1nce, cesty kliknut\u00ed, intenzita a frekvence u\u017e\u00edv\u00e1n\u00ed, typy pou\u017eit\u00fdch za\u0159\u00edzen\u00ed a opera\u010dn\u00edch syst\u00e9m\u016f, interakce s obsahem a funkcemi). Meta-, komunika\u010dn\u00ed a procesn\u00ed data (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). <\/li>\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Zam\u011bstnanci (nap\u0159. zam\u011bstnanci, uchaze\u010di, pomocn\u00ed pracovn\u00edci a dal\u0161\u00ed zam\u011bstnanci).<\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed a opr\u00e1vn\u011bn\u00e9 z\u00e1jmy:<\/strong> Vznik a pln\u011bn\u00ed pracovn\u011bpr\u00e1vn\u00edch vztah\u016f (zpracov\u00e1n\u00ed \u00fadaj\u016f o zam\u011bstnanc\u00edch v r\u00e1mci vzniku a pln\u011bn\u00ed pracovn\u011bpr\u00e1vn\u00edch vztah\u016f); Obchodn\u00ed procesy a ekonomick\u00e9 postupy; Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a pln\u011bn\u00ed smluvn\u00edch povinnost\u00ed. Bezpe\u010dnostn\u00ed opat\u0159en\u00ed. <\/li>\n<li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR); Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR); Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR). Zpracov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed osobn\u00edch \u00fadaj\u016f t\u00fdkaj\u00edc\u00edch se zdravotnictv\u00ed, povol\u00e1n\u00ed a soci\u00e1ln\u00edho zabezpe\u010den\u00ed (\u010dl. 9 odst. 2 p\u00edsm. h) GDPR).       <\/li>\n<\/ul>\n<p><strong>Dal\u0161\u00ed informace o procesech zpracov\u00e1n\u00ed, postupech a slu\u017eb\u00e1ch:<\/strong><\/p>\n<ul class=\"m-elements\">\n<li><strong>Evidence pracovn\u00ed doby: <\/strong>Postupy pro evidenci pracovn\u00ed doby zam\u011bstnanc\u016f zahrnuj\u00ed manu\u00e1ln\u00ed i automatizovan\u00e9 metody, jako je pou\u017e\u00edv\u00e1n\u00ed p\u00edcha\u010dek, softwaru pro evidenci \u010dasu nebo mobiln\u00edch aplikac\u00ed. Prov\u00e1d\u011bj\u00ed se aktivity jako zad\u00e1v\u00e1n\u00ed \u010das\u016f p\u0159\u00edchodu a odchodu, p\u0159est\u00e1vek, p\u0159es\u010das\u016f a absenc\u00ed. Pro ov\u011b\u0159en\u00ed a validaci zaznamenan\u00e9 pracovn\u00ed doby pat\u0159\u00ed srovn\u00e1n\u00ed s pl\u00e1ny nasazen\u00ed, resp. sm\u011bnami, kontrola absenc\u00ed a schvalov\u00e1n\u00ed p\u0159es\u010das\u016f nad\u0159\u00edzen\u00fdmi. Zpr\u00e1vy a anal\u00fdzy se vytv\u00e1\u0159ej\u00ed na z\u00e1klad\u011b zaznamenan\u00e9 pracovn\u00ed doby, aby se poskytly z\u00e1znamy o pracovn\u00ed dob\u011b, zpr\u00e1vy o p\u0159es\u010dasech a statistiky absenc\u00ed pro management a person\u00e1ln\u00ed odd\u011blen\u00ed; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).<\/span>   <\/li>\n<li><strong>Spr\u00e1va opr\u00e1vn\u011bn\u00ed: <\/strong>Postupy nezbytn\u00e9 pro definov\u00e1n\u00ed, spr\u00e1vu a kontrolu p\u0159\u00edstupov\u00fdch pr\u00e1v a u\u017eivatelsk\u00fdch rol\u00ed v r\u00e1mci syst\u00e9mu nebo organizace (nap\u0159. vytv\u00e1\u0159en\u00ed profil\u016f opr\u00e1vn\u011bn\u00ed, kontrola na z\u00e1klad\u011b rol\u00ed a p\u0159\u00edstup\u016f, kontrola a schvalov\u00e1n\u00ed \u017e\u00e1dost\u00ed o p\u0159\u00edstup, pravideln\u00e1 kontrola p\u0159\u00edstupov\u00fdch pr\u00e1v, sledov\u00e1n\u00ed a audit u\u017eivatelsk\u00fdch aktivit, vytv\u00e1\u0159en\u00ed bezpe\u010dnostn\u00edch z\u00e1sad a postup\u016f);  <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).      <\/span><\/li>\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed dat: <\/strong>Osobn\u00ed \u00fadaje zam\u011bstnanc\u016f jsou zpracov\u00e1v\u00e1ny prim\u00e1rn\u011b za \u00fa\u010delem vzniku, pln\u011bn\u00ed a ukon\u010den\u00ed pracovn\u011bpr\u00e1vn\u00edho vztahu. Krom\u011b toho je zpracov\u00e1n\u00ed t\u011bchto dat nezbytn\u00e9 pro pln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed v oblasti da\u0148ov\u00e9ho a soci\u00e1ln\u00edho zabezpe\u010den\u00ed. Vedle t\u011bchto prim\u00e1rn\u00edch \u00fa\u010del\u016f se \u00fadaje o zam\u011bstnanc\u00edch pou\u017e\u00edvaj\u00ed tak\u00e9 k pln\u011bn\u00ed regula\u010dn\u00edch a dohledov\u00fdch po\u017eadavk\u016f, k optimalizaci proces\u016f elektronick\u00e9ho zpracov\u00e1n\u00ed dat a k sestavov\u00e1n\u00ed intern\u00edch nebo mezifiremn\u00edch dat, p\u0159\u00edpadn\u011b v\u010detn\u011b statistick\u00fdch dat. D\u00e1le mohou b\u00fdt \u00fadaje o zam\u011bstnanc\u00edch zpracov\u00e1v\u00e1ny za \u00fa\u010delem uplat\u0148ov\u00e1n\u00ed pr\u00e1vn\u00edch n\u00e1rok\u016f a obhajoby v pr\u00e1vn\u00edch sporech;     <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).      <\/span><\/li>\n<li><strong>Slu\u017eebn\u00ed cesty a vy\u00fa\u010dtov\u00e1n\u00ed cestovn\u00edch n\u00e1klad\u016f: <\/strong>Postupy nezbytn\u00e9 pro pl\u00e1nov\u00e1n\u00ed, prov\u00e1d\u011bn\u00ed a vy\u00fa\u010dtov\u00e1n\u00ed slu\u017eebn\u00edch cest (nap\u0159. rezervace cest, organizace ubytov\u00e1n\u00ed a dopravy, spr\u00e1va z\u00e1loh na cestovn\u00ed n\u00e1klady, pod\u00e1v\u00e1n\u00ed a kontrola vy\u00fa\u010dtov\u00e1n\u00ed cestovn\u00edch n\u00e1klad\u016f, kontrola a za\u00fa\u010dtov\u00e1n\u00ed vznikl\u00fdch n\u00e1klad\u016f, dodr\u017eov\u00e1n\u00ed cestovn\u00edch z\u00e1sad, spr\u00e1va cestovn\u00edch n\u00e1klad\u016f);  <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR).      <\/span><\/li>\n<li><strong>Zpracov\u00e1n\u00ed mezd a plat\u016f: <\/strong>Postupy nezbytn\u00e9 pro v\u00fdpo\u010det, v\u00fdplatu a dokumentaci mezd, plat\u016f a dal\u0161\u00edch odm\u011bn zam\u011bstnanc\u016f (nap\u0159. evidence pracovn\u00ed doby, v\u00fdpo\u010det sr\u00e1\u017eek a p\u0159\u00edplatk\u016f, odvod dan\u00ed a p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00ed poji\u0161t\u011bn\u00ed, vytv\u00e1\u0159en\u00ed v\u00fdplatn\u00edch p\u00e1sek, veden\u00ed mzdov\u00fdch \u00fa\u010dt\u016f, hl\u00e1\u0161en\u00ed finan\u010dn\u00edmu \u00fa\u0159adu a org\u00e1n\u016fm soci\u00e1ln\u00edho zabezpe\u010den\u00ed);  <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR).      <\/span><\/li>\n<li><strong>Veden\u00ed osobn\u00edch spis\u016f: <\/strong>Postupy nezbytn\u00e9 pro organizaci, aktualizaci a spr\u00e1vu dat a dokument\u016f zam\u011bstnanc\u016f (nap\u0159. evidence kmenov\u00fdch dat zam\u011bstnanc\u016f, uchov\u00e1v\u00e1n\u00ed pracovn\u00edch smluv, vysv\u011bd\u010den\u00ed a potvrzen\u00ed, aktualizace dat p\u0159i zm\u011bn\u00e1ch, sestavov\u00e1n\u00ed dokument\u016f pro pohovory se zam\u011bstnanci, archivace osobn\u00edch spis\u016f, dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f o ochran\u011b osobn\u00edch \u00fadaj\u016f);  <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR), Zpracov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed osobn\u00edch \u00fadaj\u016f t\u00fdkaj\u00edc\u00edch se zdravotnictv\u00ed, povol\u00e1n\u00ed a soci\u00e1ln\u00edho zabezpe\u010den\u00ed (\u010dl. 9 odst. 2 p\u00edsm. h) GDPR).      <\/span><\/li>\n<li><strong>Rozvoj person\u00e1lu, hodnocen\u00ed v\u00fdkonu a pohovory se zam\u011bstnanci: <\/strong>Postupy nezbytn\u00e9 v oblasti podpory a rozvoje zam\u011bstnanc\u016f, hodnocen\u00ed jejich v\u00fdkonu a v r\u00e1mci pohovor\u016f se zam\u011bstnanci (nap\u0159. anal\u00fdza pot\u0159eb pro dal\u0161\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed, pl\u00e1nov\u00e1n\u00ed a prov\u00e1d\u011bn\u00ed \u0161kolen\u00ed, vytv\u00e1\u0159en\u00ed hodnocen\u00ed v\u00fdkonu, prov\u00e1d\u011bn\u00ed pohovor\u016f o stanoven\u00ed c\u00edl\u016f a zp\u011btn\u00e9 vazb\u011b, pl\u00e1nov\u00e1n\u00ed kari\u00e9ry a \u0159\u00edzen\u00ed talent\u016f, pl\u00e1nov\u00e1n\u00ed n\u00e1stupnictv\u00ed);  <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 p\u00edsm. c) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 p\u00edsm. f) GDPR), Zpracov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed osobn\u00edch \u00fadaj\u016f t\u00fdkaj\u00edc\u00edch se zdravotnictv\u00ed, povol\u00e1n\u00ed a soci\u00e1ln\u00edho zabezpe\u010den\u00ed (\u010dl. 9 odst. 2 p\u00edsm. h) GDPR).      <\/span><\/li>\n<\/ul>\n<h2 id=\"m15\">Zm\u011bny a aktualizace<\/h2>\n<p>\u017d\u00e1d\u00e1me v\u00e1s, abyste se pravideln\u011b informovali o obsahu na\u0161ich z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f uprav\u00edme, jakmile to bude vy\u017eadovat zm\u011bna n\u00e1mi prov\u00e1d\u011bn\u00e9ho zpracov\u00e1n\u00ed dat. Budeme v\u00e1s informovat, jakmile zm\u011bny vy\u017eaduj\u00ed va\u0161i sou\u010dinnost (nap\u0159. souhlas) nebo jin\u00e9 individu\u00e1ln\u00ed ozn\u00e1men\u00ed.  <\/p>\n<p>Pokud v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f uv\u00e1d\u00edme adresy a kontaktn\u00ed informace spole\u010dnost\u00ed a organizac\u00ed, upozor\u0148ujeme, \u017ee se adresy mohou \u010dasem m\u011bnit, a \u017e\u00e1d\u00e1me v\u00e1s, abyste si \u00fadaje p\u0159ed kontaktov\u00e1n\u00edm ov\u011b\u0159ili.<\/p>\n<h2 id=\"m42\">Definice pojm\u016f<\/h2>\n<p>V t\u00e9to sekci naleznete p\u0159ehled pojm\u016f pou\u017e\u00edvan\u00fdch v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. Pokud jsou pojmy definov\u00e1ny z\u00e1konem, plat\u00ed jejich z\u00e1konn\u00e9 definice. N\u00e1sleduj\u00edc\u00ed vysv\u011btlen\u00ed maj\u00ed slou\u017eit p\u0159edev\u0161\u00edm k lep\u0161\u00edmu pochopen\u00ed.  <\/p>\n<ul class=\"glossary\">\n<li><strong>Zam\u011bstnanci:<\/strong> Jako zam\u011bstnanci jsou ozna\u010dov\u00e1ny osoby, kter\u00e9 jsou v pracovn\u00edm pom\u011bru, a\u0165 u\u017e jako pracovn\u00edci, zam\u011bstnanci nebo v podobn\u00fdch pozic\u00edch. Pracovn\u00ed pom\u011br je pr\u00e1vn\u00ed vztah mezi zam\u011bstnavatelem a zam\u011bstnancem, kter\u00fd je stanoven pracovn\u00ed smlouvou nebo dohodou. Zahrnuje povinnost zam\u011bstnavatele vypl\u00e1cet zam\u011bstnanci odm\u011bnu, zat\u00edmco zam\u011bstnanec vykon\u00e1v\u00e1 svou pracovn\u00ed \u010dinnost. Pracovn\u00ed pom\u011br zahrnuje r\u016fzn\u00e9 f\u00e1ze, v\u010detn\u011b vzniku, kdy je uzav\u0159ena pracovn\u00ed smlouva, pln\u011bn\u00ed, kdy zam\u011bstnanec vykon\u00e1v\u00e1 svou pracovn\u00ed \u010dinnost, a ukon\u010den\u00ed, kdy\u017e pracovn\u00ed pom\u011br kon\u010d\u00ed, a\u0165 u\u017e v\u00fdpov\u011bd\u00ed, dohodou o ukon\u010den\u00ed nebo jinak. \u00dadaje o zam\u011bstnanc\u00edch jsou v\u0161echny informace, kter\u00e9 se t\u00fdkaj\u00ed t\u011bchto osob a souvisej\u00ed s jejich zam\u011bstn\u00e1n\u00edm. To zahrnuje aspekty jako osobn\u00ed identifika\u010dn\u00ed \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, platov\u00e9 a bankovn\u00ed \u00fadaje, pracovn\u00ed dobu, n\u00e1roky na dovolenou, zdravotn\u00ed \u00fadaje a hodnocen\u00ed v\u00fdkonu.     <\/li>\n<li><strong>Kmenov\u00e9 \u00fadaje:<\/strong> Kmenov\u00e9 \u00fadaje zahrnuj\u00ed z\u00e1kladn\u00ed informace, kter\u00e9 jsou nezbytn\u00e9 pro identifikaci a spr\u00e1vu smluvn\u00edch partner\u016f, u\u017eivatelsk\u00fdch \u00fa\u010dt\u016f, profil\u016f a podobn\u00fdch p\u0159i\u0159azen\u00ed. Tyto \u00fadaje mohou mimo jin\u00e9 zahrnovat osobn\u00ed a demografick\u00e9 \u00fadaje, jako jsou jm\u00e9na, kontaktn\u00ed informace (adresy, telefonn\u00ed \u010d\u00edsla, e-mailov\u00e9 adresy), data narozen\u00ed a specifick\u00e9 identifik\u00e1tory (u\u017eivatelsk\u00e1 ID). Kmenov\u00e9 \u00fadaje tvo\u0159\u00ed z\u00e1klad pro jakoukoli form\u00e1ln\u00ed interakci mezi osobami a slu\u017ebami, za\u0159\u00edzen\u00edmi nebo syst\u00e9my t\u00edm, \u017ee umo\u017e\u0148uj\u00ed jednozna\u010dn\u00e9 p\u0159i\u0159azen\u00ed a komunikaci.  <\/li>\n<li><strong>Obsahov\u00e9 \u00fadaje:<\/strong> Obsahov\u00e9 \u00fadaje zahrnuj\u00ed informace, kter\u00e9 jsou generov\u00e1ny v pr\u016fb\u011bhu vytv\u00e1\u0159en\u00ed, \u00fapravy a zve\u0159ej\u0148ov\u00e1n\u00ed obsahu v\u0161eho druhu. Tato kategorie \u00fadaj\u016f m\u016f\u017ee zahrnovat texty, obr\u00e1zky, videa, zvukov\u00e9 soubory a dal\u0161\u00ed multimedi\u00e1ln\u00ed obsah, kter\u00fd je zve\u0159ej\u0148ov\u00e1n na r\u016fzn\u00fdch platform\u00e1ch a m\u00e9di\u00edch. Obsahov\u00e9 \u00fadaje nejsou omezeny pouze na samotn\u00fd obsah, ale zahrnuj\u00ed tak\u00e9 metadata, kter\u00e1 poskytuj\u00ed informace o samotn\u00e9m obsahu, jako jsou tagy, popisy, informace o autorech a data zve\u0159ejn\u011bn\u00ed.  <\/li>\n<li><strong>Kontaktn\u00ed \u00fadaje:<\/strong> Kontaktn\u00ed \u00fadaje jsou z\u00e1kladn\u00ed informace, kter\u00e9 umo\u017e\u0148uj\u00ed komunikaci s osobami nebo organizacemi. Zahrnuj\u00ed mimo jin\u00e9 telefonn\u00ed \u010d\u00edsla, po\u0161tovn\u00ed adresy a e-mailov\u00e9 adresy, jako\u017e i komunika\u010dn\u00ed prost\u0159edky, jako jsou profily na soci\u00e1ln\u00edch s\u00edt\u00edch a identifik\u00e1tory pro okam\u017eit\u00e9 zas\u00edl\u00e1n\u00ed zpr\u00e1v. <\/li>\n<li><strong>M\u011b\u0159en\u00ed konverz\u00ed:<\/strong> M\u011b\u0159en\u00ed konverz\u00ed (tak\u00e9 ozna\u010dovan\u00e9 jako \u201evyhodnocen\u00ed akc\u00ed n\u00e1v\u0161t\u011bv\u201c) je postup, kter\u00fdm lze zjistit \u00fa\u010dinnost marketingov\u00fdch opat\u0159en\u00ed. K tomu se zpravidla ukl\u00e1d\u00e1 soubor cookie na za\u0159\u00edzen\u00edch u\u017eivatel\u016f na webov\u00fdch str\u00e1nk\u00e1ch, kde prob\u00edhaj\u00ed marketingov\u00e1 opat\u0159en\u00ed, a pot\u00e9 se znovu na\u010dte na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. Nap\u0159\u00edklad tak m\u016f\u017eeme zjistit, zda byly n\u00e1mi um\u00edst\u011bn\u00e9 reklamy na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch \u00fasp\u011b\u0161n\u00e9.  <\/li>\n<li><strong>Um\u011bl\u00e1 inteligence (AI):<\/strong> \u00da\u010delem zpracov\u00e1n\u00ed dat pomoc\u00ed um\u011bl\u00e9 inteligence (AI) je automatizovan\u00e1 anal\u00fdza a zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch dat za \u00fa\u010delem rozpozn\u00e1v\u00e1n\u00ed vzorc\u016f, vytv\u00e1\u0159en\u00ed p\u0159edpov\u011bd\u00ed a zlep\u0161ov\u00e1n\u00ed efektivity a kvality na\u0161ich slu\u017eeb. To zahrnuje sb\u011br, \u010di\u0161t\u011bn\u00ed a strukturov\u00e1n\u00ed dat, tr\u00e9nov\u00e1n\u00ed a aplikaci AI model\u016f, jako\u017e i pr\u016fb\u011b\u017en\u00e9 ov\u011b\u0159ov\u00e1n\u00ed a optimalizaci v\u00fdsledk\u016f a prob\u00edh\u00e1 v\u00fdhradn\u011b se souhlasem u\u017eivatel\u016f nebo na z\u00e1klad\u011b z\u00e1konn\u00fdch opr\u00e1vn\u011bn\u00ed. <\/li>\n<li><strong>\u00dadaje o v\u00fdkonu a chov\u00e1n\u00ed:<\/strong> \u00dadaje o v\u00fdkonu a chov\u00e1n\u00ed se vztahuj\u00ed k informac\u00edm, kter\u00e9 souvisej\u00ed s t\u00edm, jak osoby pln\u00ed \u00fakoly nebo se chovaj\u00ed v ur\u010dit\u00e9m kontextu, nap\u0159\u00edklad ve vzd\u011bl\u00e1vac\u00edm, pracovn\u00edm nebo soci\u00e1ln\u00edm prost\u0159ed\u00ed. Tyto \u00fadaje mohou zahrnovat ukazatele, jako je produktivita, efektivita, kvalita pr\u00e1ce, doch\u00e1zka a dodr\u017eov\u00e1n\u00ed sm\u011brnic nebo postup\u016f. \u00dadaje o chov\u00e1n\u00ed by mohly zahrnovat interakce s kolegy, komunika\u010dn\u00ed styly, rozhodovac\u00ed procesy a reakce na r\u016fzn\u00e9 situace. Tyto typy \u00fadaj\u016f se \u010dasto pou\u017e\u00edvaj\u00ed pro hodnocen\u00ed v\u00fdkonu, \u0161kolen\u00ed a rozvojov\u00e1 opat\u0159en\u00ed, jako\u017e i pro rozhodov\u00e1n\u00ed v r\u00e1mci organizac\u00ed.   <\/li>\n<li><strong>Meta-, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje:<\/strong> Meta-, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje jsou kategorie, kter\u00e9 obsahuj\u00ed informace o zp\u016fsobu, jak\u00fdm jsou \u00fadaje zpracov\u00e1v\u00e1ny, p\u0159en\u00e1\u0161eny a spravov\u00e1ny. Meta-\u00fadaje, zn\u00e1m\u00e9 tak\u00e9 jako \u00fadaje o \u00fadaj\u00edch, zahrnuj\u00ed informace, kter\u00e9 popisuj\u00ed kontext, p\u016fvod a strukturu jin\u00fdch \u00fadaj\u016f. Mohou zahrnovat \u00fadaje o velikosti souboru, datu vytvo\u0159en\u00ed, autorovi dokumentu a historii zm\u011bn. Komunika\u010dn\u00ed \u00fadaje zachycuj\u00ed v\u00fdm\u011bnu informac\u00ed mezi u\u017eivateli prost\u0159ednictv\u00edm r\u016fzn\u00fdch kan\u00e1l\u016f, jako je e-mailov\u00e1 komunikace, z\u00e1znamy hovor\u016f, zpr\u00e1vy na soci\u00e1ln\u00edch s\u00edt\u00edch a historie chat\u016f, v\u010detn\u011b z\u00fa\u010dastn\u011bn\u00fdch osob, \u010dasov\u00fdch raz\u00edtek a p\u0159enosov\u00fdch cest. Procesn\u00ed \u00fadaje popisuj\u00ed procesy a postupy v r\u00e1mci syst\u00e9m\u016f nebo organizac\u00ed, v\u010detn\u011b dokumentace pracovn\u00edch postup\u016f, protokol\u016f transakc\u00ed a aktivit, jako\u017e i auditn\u00edch z\u00e1znam\u016f, kter\u00e9 se pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed a ov\u011b\u0159ov\u00e1n\u00ed operac\u00ed.    <\/li>\n<li><strong>\u00dadaje o pou\u017e\u00edv\u00e1n\u00ed:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed se vztahuj\u00ed k informac\u00edm, kter\u00e9 zachycuj\u00ed, jak u\u017eivatel\u00e9 interaguj\u00ed s digit\u00e1ln\u00edmi produkty, slu\u017ebami nebo platformami. Tyto \u00fadaje zahrnuj\u00ed \u0161irokou \u0161k\u00e1lu informac\u00ed, kter\u00e9 ukazuj\u00ed, jak u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed aplikace, kter\u00e9 funkce preferuj\u00ed, jak dlouho setrv\u00e1vaj\u00ed na ur\u010dit\u00fdch str\u00e1nk\u00e1ch a jak\u00fdmi cestami proch\u00e1zej\u00ed aplikac\u00ed. \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed mohou tak\u00e9 zahrnovat frekvenci pou\u017e\u00edv\u00e1n\u00ed, \u010dasov\u00e1 raz\u00edtka aktivit, IP adresy, informace o za\u0159\u00edzen\u00ed a \u00fadaje o poloze. Jsou obzvl\u00e1\u0161t\u011b cenn\u00e9 pro anal\u00fdzu chov\u00e1n\u00ed u\u017eivatel\u016f, optimalizaci u\u017eivatelsk\u00fdch zku\u0161enost\u00ed, p\u0159izp\u016fsoben\u00ed obsahu a zlep\u0161ov\u00e1n\u00ed produkt\u016f nebo slu\u017eeb. Krom\u011b toho hraj\u00ed \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed kl\u00ed\u010dovou roli p\u0159i rozpozn\u00e1v\u00e1n\u00ed trend\u016f, preferenc\u00ed a mo\u017en\u00fdch probl\u00e9mov\u00fdch oblast\u00ed v r\u00e1mci digit\u00e1ln\u00edch nab\u00eddek.    <\/li>\n<li><strong>Osobn\u00ed \u00fadaje:<\/strong> \u201eOsobn\u00ed \u00fadaje\u201c jsou ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osoby (d\u00e1le jen \u201esubjekt \u00fadaj\u016f\u201c); identifikovatelnou fyzickou osobou se rozum\u00ed fyzick\u00e1 osoba, kterou lze p\u0159\u00edmo \u010di nep\u0159\u00edmo identifikovat, zejm\u00e9na odkazem na identifik\u00e1tor, jako je jm\u00e9no, identifika\u010dn\u00ed \u010d\u00edslo, loka\u010dn\u00ed \u00fadaje, online identifik\u00e1tor (nap\u0159. cookie) nebo na jeden \u010di v\u00edce zvl\u00e1\u0161tn\u00edch prvk\u016f fyzick\u00e9, fyziologick\u00e9, genetick\u00e9, psychick\u00e9, ekonomick\u00e9, kulturn\u00ed nebo soci\u00e1ln\u00ed identity t\u00e9to fyzick\u00e9 osoby.<\/li>\n<li><strong>Profily s u\u017eivatelsky relevantn\u00edmi informacemi:<\/strong> Zpracov\u00e1n\u00ed \u201eprofil\u016f s u\u017eivatelsky relevantn\u00edmi informacemi\u201c, zkr\u00e1cen\u011b \u201eprofil\u016f\u201c, zahrnuje jak\u00fdkoli druh automatizovan\u00e9ho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 spo\u010d\u00edv\u00e1 v pou\u017eit\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f k anal\u00fdze, hodnocen\u00ed nebo p\u0159edpov\u00edd\u00e1n\u00ed ur\u010dit\u00fdch osobn\u00edch aspekt\u016f t\u00fdkaj\u00edc\u00edch se fyzick\u00e9 osoby (v z\u00e1vislosti na typu profilov\u00e1n\u00ed to mohou b\u00fdt r\u016fzn\u00e9 informace t\u00fdkaj\u00edc\u00ed se demografie, chov\u00e1n\u00ed a z\u00e1jm\u016f, jako je interakce s webov\u00fdmi str\u00e1nkami a jejich obsahem atd.) (nap\u0159. z\u00e1jmy o ur\u010dit\u00fd obsah nebo produkty, chov\u00e1n\u00ed p\u0159i klik\u00e1n\u00ed na webov\u00e9 str\u00e1nce nebo m\u00edsto pobytu). Pro \u00fa\u010dely profilov\u00e1n\u00ed se \u010dasto pou\u017e\u00edvaj\u00ed soubory cookie a webov\u00e9 maj\u00e1ky. <\/li>\n<li><strong>Protokolov\u00e9 \u00fadaje:<\/strong> Protokolov\u00e9 \u00fadaje jsou informace o ud\u00e1lostech nebo aktivit\u00e1ch, kter\u00e9 byly zaznamen\u00e1ny v syst\u00e9mu nebo s\u00edti. Tyto \u00fadaje obvykle obsahuj\u00ed informace, jako jsou \u010dasov\u00e1 raz\u00edtka, IP adresy, akce u\u017eivatel\u016f, chybov\u00e9 zpr\u00e1vy a dal\u0161\u00ed podrobnosti o pou\u017e\u00edv\u00e1n\u00ed nebo provozu syst\u00e9mu. Protokolov\u00e9 \u00fadaje se \u010dasto pou\u017e\u00edvaj\u00ed k anal\u00fdze syst\u00e9mov\u00fdch probl\u00e9m\u016f, monitorov\u00e1n\u00ed bezpe\u010dnosti nebo vytv\u00e1\u0159en\u00ed v\u00fdkonnostn\u00edch zpr\u00e1v.  <\/li>\n<li><strong>M\u011b\u0159en\u00ed dosahu:<\/strong> M\u011b\u0159en\u00ed dosahu (ozna\u010dovan\u00e9 tak\u00e9 jako webov\u00e1 analytika) slou\u017e\u00ed k vyhodnocen\u00ed n\u00e1v\u0161t\u011bvnosti online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed nebo z\u00e1jmy n\u00e1v\u0161t\u011bvn\u00edk\u016f o ur\u010dit\u00e9 informace, jako je obsah webov\u00fdch str\u00e1nek. Pomoc\u00ed anal\u00fdzy dosahu mohou provozovatel\u00e9 online nab\u00eddek nap\u0159\u00edklad zjistit, v jakou dobu u\u017eivatel\u00e9 nav\u0161t\u011bvuj\u00ed jejich webov\u00e9 str\u00e1nky a o jak\u00fd obsah se zaj\u00edmaj\u00ed. T\u00edm mohou nap\u0159\u00edklad l\u00e9pe p\u0159izp\u016fsobit obsah webov\u00fdch str\u00e1nek pot\u0159eb\u00e1m sv\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f. Pro \u00fa\u010dely anal\u00fdzy dosahu se \u010dasto pou\u017e\u00edvaj\u00ed pseudonymn\u00ed cookies a webov\u00e9 maj\u00e1ky k rozpozn\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f a z\u00edsk\u00e1n\u00ed tak p\u0159esn\u011bj\u0161\u00edch anal\u00fdz pou\u017e\u00edv\u00e1n\u00ed online nab\u00eddky.   <\/li>\n<li><strong>Remarketing:<\/strong> O \u201eremarketingu\u201c nebo \u201eretargetingu\u201c se hovo\u0159\u00ed, kdy\u017e se nap\u0159. pro reklamn\u00ed \u00fa\u010dely zaznamen\u00e1v\u00e1, o jak\u00e9 produkty se u\u017eivatel zaj\u00edmal na webov\u00e9 str\u00e1nce, aby se mu tyto produkty p\u0159ipomn\u011bly na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, nap\u0159. v reklam\u00e1ch.<\/li>\n<li><strong>\u00dadaje o poloze:<\/strong> \u00dadaje o poloze vznikaj\u00ed, kdy\u017e se mobiln\u00ed za\u0159\u00edzen\u00ed (nebo jin\u00e9 za\u0159\u00edzen\u00ed s technick\u00fdmi p\u0159edpoklady pro ur\u010den\u00ed polohy) p\u0159ipoj\u00ed k z\u00e1kladnov\u00e9 stanici, Wi-Fi nebo podobn\u00fdm technick\u00fdm prost\u0159edk\u016fm a funkc\u00edm pro ur\u010den\u00ed polohy. \u00dadaje o poloze slou\u017e\u00ed k ur\u010den\u00ed, na kter\u00e9m geograficky ur\u010diteln\u00e9m m\u00edst\u011b Zem\u011b se p\u0159\u00edslu\u0161n\u00e9 za\u0159\u00edzen\u00ed nach\u00e1z\u00ed. \u00dadaje o poloze lze nap\u0159\u00edklad pou\u017e\u00edt k zobrazen\u00ed mapov\u00fdch funkc\u00ed nebo jin\u00fdch informac\u00ed z\u00e1visl\u00fdch na m\u00edst\u011b.  <\/li>\n<li><strong>Sledov\u00e1n\u00ed (Tracking):<\/strong> O \u201esledov\u00e1n\u00ed\u201c se hovo\u0159\u00ed, kdy\u017e lze sledovat chov\u00e1n\u00ed u\u017eivatel\u016f nap\u0159\u00ed\u010d n\u011bkolika online nab\u00eddkami. Zpravidla se s ohledem na pou\u017e\u00edvan\u00e9 online nab\u00eddky ukl\u00e1daj\u00ed informace o chov\u00e1n\u00ed a z\u00e1jmech do soubor\u016f cookie nebo na servery poskytovatel\u016f sledovac\u00edch technologi\u00ed (tzv. profilov\u00e1n\u00ed). Tyto informace pak mohou b\u00fdt pou\u017eity nap\u0159. k zobrazov\u00e1n\u00ed reklam u\u017eivatel\u016fm, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm.  <\/li>\n<li><strong>Spr\u00e1vce:<\/strong> Jako \u201espr\u00e1vce\u201c se ozna\u010duje fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd s\u00e1m nebo spole\u010dn\u011b s jin\u00fdmi ur\u010duje \u00fa\u010dely a prost\u0159edky zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li>\n<li><strong>Zpracov\u00e1n\u00ed:<\/strong> \u201eZpracov\u00e1n\u00ed\u201c je jak\u00e1koli operace nebo soubor operac\u00ed s osobn\u00edmi \u00fadaji, kter\u00e9 jsou prov\u00e1d\u011bny automatizovan\u00fdmi nebo neautomatizovan\u00fdmi prost\u0159edky. Pojem je \u0161irok\u00fd a zahrnuje prakticky jak\u00e9koli nakl\u00e1d\u00e1n\u00ed s daty, a\u0165 u\u017e jde o shroma\u017e\u010fov\u00e1n\u00ed, vyhodnocov\u00e1n\u00ed, ukl\u00e1d\u00e1n\u00ed, p\u0159enos nebo maz\u00e1n\u00ed. <\/li>\n<li><strong>Smluvn\u00ed \u00fadaje:<\/strong> Smluvn\u00ed \u00fadaje jsou specifick\u00e9 informace, kter\u00e9 se vztahuj\u00ed k formalizaci dohody mezi dv\u011bma nebo v\u00edce stranami. Dokumentuj\u00ed podm\u00ednky, za kter\u00fdch jsou poskytov\u00e1ny, vym\u011b\u0148ov\u00e1ny nebo prod\u00e1v\u00e1ny slu\u017eby nebo produkty. Tato kategorie \u00fadaj\u016f je z\u00e1sadn\u00ed pro spr\u00e1vu a pln\u011bn\u00ed smluvn\u00edch z\u00e1vazk\u016f a zahrnuje jak identifikaci smluvn\u00edch stran, tak specifick\u00e9 podm\u00ednky a ustanoven\u00ed dohody. Smluvn\u00ed \u00fadaje mohou zahrnovat data zah\u00e1jen\u00ed a ukon\u010den\u00ed smlouvy, typ dohodnut\u00fdch slu\u017eeb nebo produkt\u016f, cenov\u00e9 dohody, platebn\u00ed podm\u00ednky, pr\u00e1va na v\u00fdpov\u011b\u010f, mo\u017enosti prodlou\u017een\u00ed a zvl\u00e1\u0161tn\u00ed podm\u00ednky nebo klauzule. Slou\u017e\u00ed jako pr\u00e1vn\u00ed z\u00e1klad pro vztah mezi stranami a jsou kl\u00ed\u010dov\u00e9 pro objasn\u011bn\u00ed pr\u00e1v a povinnost\u00ed, prosazov\u00e1n\u00ed n\u00e1rok\u016f a \u0159e\u0161en\u00ed spor\u016f.    <\/li>\n<li><strong>Platebn\u00ed \u00fadaje:<\/strong> Platebn\u00ed \u00fadaje zahrnuj\u00ed ve\u0161ker\u00e9 informace, kter\u00e9 jsou pot\u0159ebn\u00e9 k vy\u0159\u00edzen\u00ed platebn\u00edch transakc\u00ed mezi kupuj\u00edc\u00edmi a prod\u00e1vaj\u00edc\u00edmi. Tyto \u00fadaje jsou z\u00e1sadn\u00ed pro elektronick\u00fd obchod, online bankovnictv\u00ed a jakoukoli jinou formu finan\u010dn\u00ed transakce. Zahrnuj\u00ed podrobnosti, jako jsou \u010d\u00edsla kreditn\u00edch karet, bankovn\u00ed spojen\u00ed, \u010d\u00e1stky plateb, data transakc\u00ed, ov\u011b\u0159ovac\u00ed \u010d\u00edsla a faktura\u010dn\u00ed informace. Platebn\u00ed \u00fadaje mohou tak\u00e9 obsahovat informace o stavu platby, vr\u00e1cen\u00ed plateb, autorizac\u00edch a poplatc\u00edch.   <\/li>\n<li><strong>C\u00edlen\u00ed na publikum:<\/strong> O c\u00edlen\u00ed na publikum (anglicky \u201eCustom Audiences\u201c) se hovo\u0159\u00ed, kdy\u017e jsou c\u00edlov\u00e9 skupiny ur\u010deny pro reklamn\u00ed \u00fa\u010dely, nap\u0159. zobrazen\u00ed reklam. Tak lze nap\u0159. na z\u00e1klad\u011b z\u00e1jmu u\u017eivatele o ur\u010dit\u00e9 produkty nebo t\u00e9mata na internetu usoudit, \u017ee se tento u\u017eivatel zaj\u00edm\u00e1 o reklamy na podobn\u00e9 produkty nebo o online obchod, ve kter\u00e9m si produkty prohl\u00ed\u017eel. O \u201eLookalike Audiences\u201c (nebo podobn\u00fdch c\u00edlov\u00fdch skupin\u00e1ch) se pak hovo\u0159\u00ed, kdy\u017e je vhodn\u00fd obsah zobrazov\u00e1n u\u017eivatel\u016fm, jejich\u017e profily, resp. z\u00e1jmy se pravd\u011bpodobn\u011b shoduj\u00ed s u\u017eivateli, pro kter\u00e9 byly profily vytvo\u0159eny. Pro \u00fa\u010dely vytv\u00e1\u0159en\u00ed Custom Audiences a Lookalike Audiences se zpravidla pou\u017e\u00edvaj\u00ed soubory cookie a webov\u00e9 maj\u00e1ky.   <\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":110,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4205","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.yachten-meltl.de\/cs\/wp-json\/wp\/v2\/pages\/4205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yachten-meltl.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yachten-meltl.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yachten-meltl.de\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yachten-meltl.de\/cs\/wp-json\/wp\/v2\/comments?post=4205"}],"version-history":[{"count":2,"href":"https:\/\/www.yachten-meltl.de\/cs\/wp-json\/wp\/v2\/pages\/4205\/revisions"}],"predecessor-version":[{"id":4209,"href":"https:\/\/www.yachten-meltl.de\/cs\/wp-json\/wp\/v2\/pages\/4205\/revisions\/4209"}],"wp:attachment":[{"href":"https:\/\/www.yachten-meltl.de\/cs\/wp-json\/wp\/v2\/media?parent=4205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}